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26 Personal Finance Influencers To Follow

Jordyn Gangbar
Written By
Jordyn Gangbar
Published On
Dec 16, 2020
a phone and a piggy bank

There’s no time like the holidays, a global pandemic, and a recession to start thinking about your finances. Luckily, there are personal finance influencers on social media who are here to make you smarter at managing your wealth and plan for the future. This is a niche influencer marketing group that is sure to grow in the coming years. 

Let’s look at some of The Influence Agency‘s favourite financial influencers on Instagram, TikTok, and YouTube who help make every generation better with money!

Finance Influencers on Instagram

Haley Sacks | @mrsdowjones

Follower count: 250k

This New York financial influencer on Instagram has crowned herself a monetary pop star—and she has earned this title every little bit. Her goal is to make financial literacy accessible for everyone so that staying rich is feasible. We love how she takes financial jargon and pairs it with pop culture and humour to make finance cool.  

She uses social media to teach people how to save, invest, and prepare for their future. Haley is currently working on her CFP designation to make her a more qualified resource. #financeiscool

Follow her on Instagram, Twitter, Facebook, and YouTube

Jeremy Schneider | @personalfinanceclub 

Follower count: 388k

Jeremy is an entrepreneur and software developer. After selling his business, he spent the next few years learning what to do with that money and how to make it grow. Now he shares his financial knowledge with everyone. 

He’s among the financial influencers on Instagram who believes that living below your means and investing early are the keys to success.  We love that he shows you the financial implications of various life decisions! 

Follow him on Instagram, Twitter, Facebook, and YouTube

Sahirenys Pierce | @poisedfinancelifestyle

Follower count: 38.9k

Sahirenys Pierce is a Latina money educator whose goal is to simplify money for millennials. She makes her money-saving tips accessible in Spanish and English. 

This finance influencer on Instagram retired in her twenties, and now her goal is to share all her knowledge with others. Her goal is to show you how to save money—especially as a mother. As the inventor of the High Five Banking Method, Sahirenys is definitely one to learn from. 

Follow her on Instagram, Twitter, and YouTube.  

Tori Dunlap | @herfirst100k

Follower count: 643k

Tori is a marketer who made her first $100,000 at the age of 25. Now, she’s one of the top financial influencers on Instagram who’s dedicated to helping other women learn how to save and gain financial confidence. Today, Tori is a consultant who runs workshops to teach women how to improve their monetary matters. 

Follow her on Instagram and Twitter. 

Paige Pritchard | @overcoming_overspending

Follower count: 33.4k

Like most students, finding a way to pay off your student loans is daunting. Paige’s personal finance journey began when she was trying to pay off her student loans and other debts. Together with her husband, they have paid off $98,000 of debt after ten years. She’s one of the top finance influencers on Instagram whose mission is to empower women and couples to build massive wealth together.  

Follow her on Instagram and YouTube.

Kendall | @babeonabudgetblog

Follower count: 33.5k

Kendall is a law school graduate and among the top financial influencers on Instagram. She is using Instagram to help her and others stay accountable for personal finances. Her pillars for success include goal tracking, match programs, and budgeting. 

We love that she offers tips and tricks to save money on utilities, car insurance, groceries, and more! This girl has all the information you need to get on the right track to a debt-free life.

Follow her on Instagram and TikTok

Dyana | @moneybossmama

Follower count: 31.4k

She’s a single mom who doesn’t let that stand in the way of her financial success! Dyana is one of the top finance influencers on Instagram who helps other people build strong budgets and get out of debt. While 2020 certainly had its challenges, this finance influencer didn’t let them get in her way. 

She shares how she adjusted her budget, became debt-free, and proactively stays on track for her long-term goals. 

Follow her on Instagram, YouTube, and TikTok.

Dannie | @penniestowealth

Follower count: 47.4k

Dannie is not new to the personal finance world. After successfully paying off $130,912 of debt, she has become one of the top financial influencers on Instagram who works to show you how to manage a budget, slash your debt, and build up your wealth one penny at a time. After following Dannie, you will also be an advocate for having a budget, a 401k, and an IRA. 

Follow her on Instagram and YouTube

Allison Baggerly | @inspiredbudget

Follower count: 173k

Allison shares the tools you need to improve your personal finance. We love that she provides ongoing motivation to stay inspired on your debt-free journey. Through her page, this finance influencer on Instagram helps you understand emergency funds, budgeting, and cash envelopes. 
Follow her on Instagram, Facebook, Twitter, and YouTube.

Kevin O’Leary | @kevinolearytv

Follower count: 888k

Our list of finance influencers on Instagram wouldn’t be complete without the Canadian shark himself, Kevin O’Leary! He is a venture capitalist who also teaches the fundamentals of business and finance. 

After selling his own software company in 1999, he took control of his money from his managers. He founded his own mutual fund company, O’Leary Funds. In addition to Shark Tank or CNBC, he is a chairman at O’Shares ETFs and Beanstox.

Follow him on Instagram, Twitter, Facebook, and YouTube.

Personal Finance TikTok Creators (AKA StockTok or MoneyTok)

Cassandra | @moneywithcass

Follower count: 115.9k

This TikTok finance influencer from Canada explains investing, one short-form video at a time. She helps millennials and gen-z understand what investing in Canada looks like. Through her platforms on social media for finance, her goal is to make financial literacy accessible to everyone.

Follow her on TikTok, Instagram, and YouTube

@moneywithcass investing isn’t only for “the rich”. it’s how the “average” person becomes rich #stocks #invest #fyp #stockmarket #business #sidehustle ♬ Blade Runner 2049 – Synthwave Goose

Kayla Kilbride AKA Girls Talk Stocks | @kaykilbride

Follower count: 252.1K

This girl is making stocks and investing easy for everyone to understand and start doing. We love how she breaks down the terminology and shows off tools that she uses to choose investments she would like to make. 

@kaykilbride Girls Talk Stocks: Episode 1. Reply to @thealexcruz #fyp #stocks #stockmarket #teachersoftiktok #calls #options #girlstalkstocks #trading ♬ WITHOUT YOU – The Kid LAROI

Emma | @nursefern

Follower count: 104k

Emma is using her platform to help fellow nurses learn about money and career options. Her content on social media for finance showcases all the options nurses have to improve their personal financial situation. More importantly, they don’t have to leave home to do it!

Follow her on TikTok and Instagram

@nursefern Everyone’s situation is different. Pay varies by company, COL, your experience, location… #nursefern #remotenurse ♬ original sound – REVOLT

Sara | @sarafinance

Follower count: 731.2k

Don’t ever say kids aren’t good with money or that they don’t understand the value of money. Not even 20 years old, and she already has seven income streams and is about to hit her first million dollars. She uses TikTok to share finance tips and help others achieve their goals. 

Follow her on TikTok, Instagram, and YouTube.

@sarafinance For teens who want to be rich 💰 #realestate #invest ♬ falling – Oof

Abu the Investor | @dailystocktalk

Follower count: 63.8k

Through his social media for finance, Abu answers all your stock market questions one day at a time. He is a finance influencer who uses TikTok to share his investing tips and tricks. Whether he’s uncomplicating the world of investing, disclosing where the best investment opportunities are, or sharing knowledge on how to manage stocks, his content never fails to entertain. 

Follow him on TikTok, Instagram, and YouTube.  

@dailystocktalk COMMENT ‘PART 2’ FOR MORE 🧠 + $10 FREE TO CANADIANS LINK IN BIO 🇨🇦📈#stockmarket #stocks #stock #stonks #invest #investing #investor #finance ♬ Rap Instrumental 98 – Rap Instrumental

Taylor Price | @pricelesstay

Follower count: 1.1 million

Taylor is a gen-z financial wiz. She uses her platform to help others achieve personal financial success. Starting as a pre-med student, she was very involved in managing her finances for school. This led her to change her major to finance and management. As a successful entrepreneur, she shares tips for side hustles, investing, and budgeting.

Follow her on TikTok, Instagram, and YouTube


forget about size matters… age matters bro🤑

♬ original sound – Gen Z Money — Taylor Price 💸

Humphrey Yang | @humphreytalks

Follower count: 3.3 million

Humphrey has done it all—and now he is sharing the secrets he has learned along the way through his social media for finance. Having worked in various industries, he now consults for eCommerce companies. 

He’s keen on educating others on investments, personal finance, and entrepreneurship. Follow him to learn more about building credit, managing money, and building a passive income.

Follow him on TikTok, Facebook, Instagram, and YouTube


Two Things 💳 Companies WON’T Tell You! 🤯🤯

♬ original sound – Humphrey Yang

Parii Bafna | @parii.bafna

Follower count: 316.9k

College student Parii is using her platform on TikTok to help other students improve their personal finance while in school. From choosing the best credit cards to being on the lookout for student loan scams, she is the guardian angel all college students didn’t know they needed. Even if you are not a student, there is still a lot of investing and finance tips that Parri can teach you. 

Follow her on TikTok, Instagram, YouTube, and Twitter

@pariibafna Start building an emergency fund 🚨#moneytok #emergencyfund #adulting #personalfinance #fintok #howto #learnontiktok ♬ Elevator Music – Bohoman

Personal Finance YouTube Creators

Graham Stephan | GrahamStephan

Subscriber count: 3.82 million 

When it comes to social media for finance, you should definitely follow Graham Stephen’s platforms! He became a millionaire in real estate at the young age of 26—and his story is will surely amaze you.

Instead of going to college, he decided to explore the world of investments. Now, at the age of 30, he’s one of the most accomplished personal finance influencers in the world. 

Follow him on YouTube, Instagram, and Twitter

Andrei Jikh | AndreiJikh

Follower count: 2.01 million

Learn all about the magic of finance from influencer Andrei Jikh! He shares his knowledge on stocks, crypto, real estate, and passive income with a dash of humour in it. There’s no doubt about it that you’ll be binge-watching his exciting content. 

Follow him on YouTube and Instagram

Nate O’Brien | NateOBrien

Follower count: 1.25 million 

Becoming financially successful is a challenging journey—so you’re going to need to stock up on some valuable knowledge! Nate O’Brien is a personal finance influencer who’s there to help his audience grow their income through productivity and minimalism. 

Follow him on YouTube, Instagram, and Twitter

Bigger Pockets | BiggerPockets

Follower count: 903k

Bigger pockets? Yes, please! Actually, let’s fill them to the brim! 

When you watch content on Bigger Pockets’ YouTube channel, you’ll learn all about the “Buy, Rehab, Rent, Refinance, Repeat” method (and so much more!) that will inspire you to grow your pockets and fill them with 💰. 

Follow them on YouTube, Twitter, and Facebook.

Joe Fairless | BestEverShow

Follower count: 6.66k

They don’t call it the “Best Real Estate Investing Advice Ever Show” for no reason! 

On this YouTube channel, you can learn how to raise money and buy apartment buildings with Joe Fairless and his industry expert guests. You’re bound to gain valuable insight, pro tips, and investing advice without all the fluff from successful commercial real estate investors.  

Follow him on YouTube, Facebook, and Instagram

The Financial Diet | TheFinancialDiet

Follower count: 975k 

You’ll love The Financial Diet channel for the way they “talk about personal finance in a way that doesn’t make you want to curl up in a ball and cry.” (We’ve all been there, done that because of how confusing money matters can get.)

If you’re ready to go on an effective financial diet that will lead to better living, don’t miss out on their content! 

Follow them on YouTube, Twitter, Instagram, and Facebook

The White Coat Investor | TheWhiteCoatInvestor

Follower count: 17.3k 

If you’re looking for social media for finance that’s worth the follow, then The White Coat Investor is definitely one of them. 

How much money do you need to retire? What is the cost of raising a child? How can you reduce investment taxes? Find out about all of this and more on their YouTube channel! 

Follow them on YouTube, Twitter, Instagram, and Facebook

Talaat and Tai McNeely | HisandHerMoney

Follower count: 224k 

Talaat and Tai McNeely will inspire you to take dominion over your money and life!

Through their content, you’ll learn how to stop the cycle of debt and build generational wealth. 

If that sounds like something you want to achieve, then hit that subscribe button!

Follow them on YouTube, Facebook, Twitter, and Instagram.

Stand Out in the World of Social Media for Finance

Are you interested in becoming a social media personality who stands out just like the financial influencers on Instagram mentioned above? Then, check out the blog post for our keys to Instagram

As a leading influencer marketing team, The Influence Agency is here to provide brands and influencers with all the most effective tips and tricks of the industry. Follow us on Instagram to get all the latest updates!

If you are interested in starting an influencer marketing program, contact us and we will help you get started! 


  • Jordyn Gangbar

    Jordyn Gangbar is the Lead Project Manager at TIA. She has a multi-faceted digital marketing tool-kit. She has a passion for website development and SEO to help make sure her clients present themselves with the best digital face. When she isn't at her desk you can find her trying out the latest cooking trends on social media.

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  • Jordyn Gangbar

    Jordyn Gangbar is the Lead Project Manager at TIA. She has a multi-faceted digital marketing tool-kit. She has a passion for website development and SEO to help make sure her clients present themselves with the best digital face. When she isn't at her desk you can find her trying out the latest cooking trends on social media.

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