YouTube advertising agency

Become unskippable with our YouTube video advertising

Make a statement on YouTube with advertising that connects with your audience. 

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Advertising That Connects With Your Audience - The Influence Agency

Not just anyone can leverage YouTube’s advertising potential

Loving YouTube isn’t the same as knowing how to advertise on it—subscribe to service committed to your success! At The Influence Agency, we know the ins and outs of YouTube video advertising that leaves an impression. Our expert team has you covered if you’re looking to create something people won’t skip! 

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What we do best

The benefits of paid advertising on YouTube

People love video. 90% of users say that product videos are helpful in the buying process, with 80% of users saying they remember a video ad they’ve viewed in the last month. People are continuing to consume video at a growing rate, so it’s important for marketer and brands to adapt their strategies to leverage this interest. 

Depending on the product or service a business is trying to promote, sometimes video is not just the most effective form of advertising, but can be the only true medium to showcase what it is that makes your business so special—that’s why influencers with a strong video presence can be a perfect compliment to your marketing mix. Leveraging YouTube stars with a strong following can truly enhance your digital marketing program.

Highly targeted campaigns

YouTube video advertising is highly targeted—connect with your audience. 

Fast results

When done right, YouTube advertising can produce results faster than other platforms. 

Easy to track & measure

Straightforward metrics make knowing how your YouTube ads are performing easy. 

Engaging video ads

A picture is worth a thousand words… that makes a video worth a million, right? 

Massive platform reach

YouTube advertising gives you access to billions of people. Yes, with a ‘b’. 

Cost-effective advertising

Video ads don’t have to be expensive; get some serious bang for your buck. 

70% of people say that they bought a product after seeing it in a YouTube ad. Let's start selling.

Drive conversions now

Our YouTube video advertising services

Let’s make it all about you on YouTube. At The Influence Agency, a leading digital marketing agency in North America, our experts are taking YouTube advertising to the next level. 

With YouTube ads having the potential to reach 2.70 billion monthly users, it’s no longer a question of “Should I start advertising on the platform?”—because the answer is absolutely. What you should be asking is “Who are the digital experts that can create YouTube advertising content that no one skips?” Us—we’re here to make your brand unskippable.

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Skippable in-stream ads

Promote yourself before, during, or after videos while giving people the option to skip after five seconds. Trust us, they won’t.  

Non-skippable in-stream ads

Communicate your message in full before, during, or after videos with thirty-second ads designed to be remembered.

In-feed video ads

Be seen in discovery spaces like next to related videos, as part of the search result, or on YouTube’s mobile homepage. 

Bumper ads

Six seconds is plenty of time—make a short but sweet statement with bumper ads that play before, during, or after YouTube videos. 

Outstream ads

These ads start playing with the sound off, giving viewers the option to click into them and unmute the video. Earn it! 

Masthead ads

Maximize awareness for a new offering with masthead ads that autoplay for up to 30 seconds on the YouTube homepage. 

360° Social advertising

YouTube advertising is just the beginning—let’s think bigger! 

While most other agencies would be content to stop their efforts here, we want your brand to succeed across all social media platforms. Together, we can achieve 360 digital elevation and unlock results that you previously thought were impossible. 

We don’t distract, we engage.

Pinterest ads

Expand your brand’s influence by integrating Pinterest Ads into your strategy.

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LinkedIn ads

We create targeted ads that stand out on this popular Business-to-Business platform. 

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Facebook ads

We’ll help you leverage Facebook’s targeting features to get conversions. 

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TikTok ads

Build brand awareness on this increasingly popular video-based platform. 

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Instagram ads

We’ll help you serve your exact demographic with the exact ad they’re looking for. 

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Our clients

Testimonials

What our clients love about us

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Contact us 👋

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Are you ready to take your YouTube advertising to the next level? 

The Influence Agency is the team to get you there. Turn your notification bell on—we’re ready to help you run campaigns that are sure to produce results! 

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Have questions?
We have answers

What is YouTube advertising?

YouTube offers a variety of video and banner ads that allow brands to target users based on location, topics, keywords, strategic placements and takeovers, video remarketing advertising, and a variety of demographic features.

How much does it cost to advertise on YouTube?

The price of advertising on YouTube depends on your bid settings.

On average, YouTube advertising has a cost-per-view of $0.010 to $0.03. To reach 100,000 ad viewers, it would therefore cost approximately $2,000.

Is YouTube advertising effective?

YouTube advertising is one of the most cost-effective advertising platforms for brands. When you fuel your campaign with the right strategies, the possibilities are endless.

Are YouTube ads personalized?

YouTube advertising enables personalized audience targeting. From age and location to interests and search history, brands have the opportunity to reach the specific audiences they aim to resonate with. 

What are the requirements for YouTube ads?

All YouTube ads must comply with the platform’s advertising policies.

In addition, advertising content must not contain any of the following:

  • Exaggerated/inaccurate claims
  • Offensive language
  • Negative events and imagery
  • Improper content

Do I need a YouTube channel to advertise?

In order to start leveraging YouTube advertising, you will need to upload your video content on your channel first.