The Influence Agency is a Shopify partner and has successfully launched new ecommerce websites for a wide variety of industries and purposes. Through our experience we have become experts in shopify design and development.
Shopify is a hosted Ecommerce Solution. This means that when you build on Shopify that the hosting is built in as well as the back-end. The main goal of Shopify is to make it easy for merchants to sell their products online with little technical complexity. With Shopify you could have a basic store open in a matter of a couple hours.
In as little as 4 main steps, a retailer will be online as soon as they:
Businesses big and small use Shopify. From the bakery down the street selling their ‘World Famous Muffins’ to billion dollar entities like the OCS (Ontario Cannabis Store).
The brilliance of Shopify is that it is actually a credit card processor dressed as a website development solution. Processing fees and transaction fees are where Shopify makes most of its money. If it can be the solution for a multitude of different retailers, they essentially get a cut of everything.
Shopify removes the complexity of making online sales possible. However, done right for medium enterprises still takes a lot of expertise.
Gain instant access to The Yearbook; our annual publication that dissects pivotal shifts in digital marketing year-over-year, created by industry experts for brands, content creators, and marketers.
A shopify site is not only easier to develop in some respects, but it’s also easier for the end user to administer. Adding products, managing collections and inputting sales can be handled by anyone not technical. However, product information and organization is critical so while the technical requirement isn’t there, whomever is charged with looking after the website must be organized.
You don’t need to update and patch your website with Shopify. Shopify is built so that updating CMS versions and plugins don’t need to be done.
Shopify also handles the hosting so that it’s always very fast.
Shopify offers 24/7 customer support and the actual gurus you speak to are at a much higher level than just about anywhere. They’re friendly, knowledgeable and show that they care.
If you’ve never developed an ecommerce website then signing up for a new payment gateway and integrating that can be a pain. You also might not even get as good or better a rate than Shopify at 2.9%. The coolest thing for us is that Shopify has a blended rate for Visa, Mastercard and AMEX. Yes, even American Express can be offered at the same rate as Visa and Mastercard which offers more choice to consumers with no skin off the merchant’s back.
You can easily integrate Canada Post, FedEx, UPS and others. You can also use apps like Shippo that offer other options and advantages. Within the orders in Shopify you can print labels and send tracking information. It’s built to not only help you keep orders organized, but also provide you with the tools you need to ensure your customer service and after sales follow-up is pristine.
The main drawback of Shopify is the lack of customizations that can be applied to the checkout process. There are many instances where we have encountered issues requiring some significant work arounds. Here are a few different examples:
Currently you can only have 5 addresses pre-populated in the shipping section. While there are more addresses that can be loaded in the backend, only 5 show in the front end. The solution we implemented was to have users choose their address (for those with multiple addresses) upon login, and choose a store to set as default so it will show as the first option on the shipping page.
You cannot add a fee based on pay type. This is particularly problematic for customers that have many wholesale agreements with different payment conditions. To get around this, our web developers created an app that applied a product called ‘Surcharge’ equal to the surcharge amount the client specified. This means you have to eliminate all options to go directly to checkout and must go through the cart. This does mean that when someone pays ‘On account’ that the order will need to be augmented to remove the surcharge.
On the bright side Shopify payments is a great option, most times. In other times, it’s not so great because it’s either not supported in the country that you’re building in, or does not support your industry (pharmacies). The consequence is that a third party processor will need to be selected. This means that you will need to pay Shopify their percentage (because they don’t give that part up) as well as the third party processor, which gets expensive.
If you already have an e-commerce site, but you’re thinking of migrating to Shopify, you came to the right place. Our team of expert website developers is here to help ensure your store migration goes as smoothly as possible.
With our Shopify migration services, you can be confident that your business is supported by a secure platform that matches your target market. We will help you place your products where your customers prefer to shop, localize your e-commerce site with different languages and currencies, and have a conversion-optimized checkout process. We’ll review the processes involved in running your e-commerce site and carefully consider them while migrating your site to Shopify. We guarantee you a fast and stress-free migration.
We provide Shopify migration services for the following hosting platforms:
Our Magento to Shopify migration services ensure that your data and features are transferred without any loss. You can add new functionalities without losing the customization that makes your platform easy to use.
We have teams ready to help you migrate from WooCommerce to Shopify. Our migration service transfers your data and features seamlessly, including analytics and tools for fast checkout and reliable conversions.
Are you planning to migrate from Wix to Shopify? We’re ready to make the switch as effortless as downloading and installing an app while ensuring zero to minimal data loss.
Part of our WordPress to Shopify migration services include analyzing the situation of your current webpage, finding and applying the appropriate solutions, carrying out the entire migration process, and ensuring the integrity of your data transfer.
Migrate from Squarespace to Shopify without any worries. Our services guarantee secure data transfers that will take your e-commerce platform to the next level.
Shopify is the right ecommercee solution for companies that:
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
For the latest tips, growth hacks, and news in digital marketing
213 Sterling Rd.
Unit 214
Call Us:
info@theinfluenceagency.com
