Search Engine Optimization, otherwise known as SEO, is a digital marketing strategy that focuses on increasing the traffic to your website through organic search engine results, primarily in Google. SEO marketing can be considered a “natural” or “earned” strategy because you haven’t paid Google to appear at the top of their search engine results page (SERP).
SEO works by optimizing your website structure and content for specific search terms, as well gaining visibility on third party websites, in order to rank favorably in search engines. By following Google’s webmaster guidelines, as well as industry best practices, one can achieve long term business growth with organic search leading the charge.
At The Influence Agency, our goal for your SEO campaign goes beyond getting your website indexed and ranking. Unlike most seo service providers, we take steps beyond buying backlinks and blog commenting, and dive into website performance, user experience, intent mapping, and topic clusters to guide our strategies.
While the other SEO companies in Toronto complete a line item of repetitive tasks each month and call it a day, we stay agile. Every month we look at the market, your competitors, your keyword visibility and movement, and determine the most impactful way to spend our time the next month.
Whether you’re an in-house marketing manager, design agency, or business owner, search presence is critical to business success. Paying for clicks is great, but so is building a foundation over time for long term gains (and clients). There’s no denying the ROI of good SEO.
Fact: 93% of all online experiences begin with a search engine.
Let’s make it count.
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Local SEO focuses on search results that have a ‘Maps’ or ‘Local’ listing that appear below the paid ads, followed by organic results below. These Map listings are served via Google My Business. If you have physical business locations, then ranking your listing in Google Maps will likely be critical to your overall SEO strategy - as there are only 3 spots available.
While we’ve had many successes across Canada and the US over the years with enterprise and ecommerce SEO, our true passion is Toronto SEO and local search. We dominate map packs and take full advantage of proven features like Click to Call, Request a Quote, and Book an Appointment to get you more leads.
This is extremely powerful for physical businesses just starting out, and one of our specialties. Whether you have 1 or 137 locations, we’ll get your phone ringing.
Great on-page SEO is just as much about optimizing your website code (HTML, PHP, JavaScript, CSS) as it is about matching the content on your page to the intent of what your user searched. We start by analyzing your website like SEO marketing detectives, from the headings to the links in your footer, and prescribe an iteration that’s worth testing or holes that need to be plugged. Then we make the changes on your site, and measure the impact.
And we do this over and over, every single month, until you win.
The Influence Agency uses a combination of correlation analysis tools and a proprietary technical SEO audit process to eliminate the guesswork of “which keyword goes where” and really drive your rankings forward. When data informs website changes, success is bound to follow.
Off-Page SEO refers to any SEO efforts being made outside of your website to improve your search engine ranking. These include brand or product mentions, links from third party websites, and social media signals. The most common tactic used to support Off-Page SEO acquiring backlinks.
The more backlinks or “votes” you get from trustworthy, related websites with active traffic, the more favorable your pages will be in Google’s eyes when it comes to how well you rank.
Our Off-Page SEO approach is anything but templated. Our SEO team mines your competitors for link gaps, informs content production for maximum engagement, builds lists of highly targeted domains for outreach, and starts natural conversations in relevant and active communities.
In a traditional SEO Agency setting, the content that’s produced is often thin or over optimized, and in both cases, it’s usually not the best to read. The truth is, acquiring highly competent, engaging, and purposeful content is really hard to come by.
At The Influence Agency, our in-house (and remote) copywriting team is highly experienced in writing engaging, well-researched pieces that answer questions and guide users down a specific path to conversion - whether that be a form filled out, a phone call, or an email opt in.
From local Canadian businesses to global brands, editorial blogs to video scripts, we write words that win. See our Blog and YouTube Channel if you don’t believe us. :)
An SEO service provider can either be an individual or an agency that typically specializes in search engine optimization. Due to the sheer amount of work involved with ranking high in Google (web development, content creation, design, outreach, competitor analysis), many hours are needed each month to truly compete. This is why the most successful businesses will end up hiring a Toronto SEO Company or building their own in-house team of SEO Specialists.
SEO is an acronym that stands for Search Engine Optimization. It was a term that was first coined in the 90s, but has since grown to be a substantial industry supported by a plethora of tools and experts. Many would consider SEO to be a leading channel in the field of digital marketing. SEO is known to produce a higher return on investment when compared to traditional pay per click models.
SEO is a long term strategy that requires consistent optimization and content marketing to achieve the ultimate goal of appearing on the first page of search engine results pages. Google will become suspicious if a website suddenly has mountains of content that is too saturated with keywords. However, if the content on your site is built up over several months, Google will view your site as a quality resource to display to its users. The best results from any SEO Toronto campaign will usually take between 9-12 months, but will give business benefits that will last for years to come.
SEO requires time and a variety of skill sets. If you happen to have all of those skill sets, then your only cost would be time, whatever that is worth to you. Traditionally though, SEO is not free and requires the help of an SEO consultant, a developer, or an entire SEO agency to generate results.
The cost of SEO depends on the number of hours per month our dedicated team of SEO specialists work on your website. Our SEO retainer starts at $1,500 a month for 20 hours. If you are interested in getting a quote for your business, please feel free to contact us here.
If you have any questions or concerns, please contact us
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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