Instagram advertising agency
Turn likes into sales with Instagram ads
Engage your audience on IG with visually compelling and targeted advertising experiences.
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Not just anyone can capture Instagram’s advertising potential
When it comes to creating advertisements for the ‘gram, do it the right way with The Influence Agency. We are a leading Instagram advertising agency based in Toronto that has worked with brands across Montreal, Vancouver, New York, Los Angeles, Chicago, and Las Vegas.
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What we do best
The benefits of Instagram paid advertising
Advertising on Instagram involves paying to post sponsored content (such as images and videos) on the platform. The goal of paid advertising on Instagram is to reach target audiences and amplify brand awareness.
Get in front of your people
Instagram ads put your brand squarely in front of your target audience.
Reach a mass audience
Drive traffic and connect your brand with potential customers through Instagram's expansive reach.
Create goal-oriented ads
Our Instagram ad strategy amplifies your brand's specific goals.
Optimize with advanced targeting
Leverage advanced targeting to generate leads and foster organic engagement.
Instagram has more than 2 billion active monthly users. Introduce your brand to them.
Drive conversions now
Our Instagram advertising services
Whether it’s some of the world’s most popular brands or the promising up-and-coming ones, The Influence Agency consistently succeeds at designing Instagram advertisements that energize target audiences to engage and discover more about what brands have to offer.
Image ads
Turn your target audience into new Instagram followers with captivating image ads.
Carousel ads
Catch your followers’ attention with interactive carousel ads designed to drive engagement.
Collection ads
Make every click a potential purchase with collection-style Instagram ads, which put posts in one folder under a profile.
Video ads
Tell your brand’s story with high-quality videography. Engage, inspire, and convert casual viewers into potential customers.
Shopping ads
Transform your Instagram feed into a virtual storefront with targeted shopping ads.
Stories ads
Skip the feed and boost sales via Instagram stories instead! Drive engagement with just one tap on your stories ads.
Explore ads
Broaden your reach by appearing in explore feeds. These highly targeted ads cut through the noise with niche-promoted posts.
Reels ads
Reel in potential customers with snappy and dynamic short-form Instagram ads.
Our Instagram advertising process
360° social advertising
Instagram ads are just the beginning—let’s dominate all social media platforms.
Some Instagram marketing agencies are content to stick to IG, but our approach to digital marketing is all-encompassing. We want your brand to stand out wherever your target market is hoping to find you. Think bigger with our 360° social advertising!
We don’t distract, we engage.
LinkedIn ads
We create targeted ads that stand out on this popular business-to-business platform.
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Pinterest ads
Expand your brand’s influence by integrating Pinterest Ads into your strategy.
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We’re the agency for people who hate agencies
Testimonials
What our clients love about us
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Contact us 👋
Double taps, double impact: try our Instagram advertising services
Ready for some double-tap-worthy Instagram marketing services?
It’s time to partner with The Influence Agency. Instagram ads are one of our fortés, and we can’t wait to start elevating your brand’s online presence.
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Have questions?
We have answers
How much do Instagram ads cost?
When it comes to paid advertising on Instagram, there are three bidding models: cost per click, cost per engagement, and cost per thousand impressions. The average price usually falls within the following range:
- Average Cost Per Click (CPC) = $0.40 – $0.70
- Average Cost Per Engagement (CPE) = $0.01 – 0.05
- Average Cost Per Thousand Impressions (CPM) = $2.50 – $3.50
Are Instagram ads worth it?
Proving that Instagram ads are actually worth it, studies show that 50% of people use the platform to find new brands, products, and services. With the right Instagram advertising agency behind you, your brand could be the one that gets discovered by the crowds.
How do I target my audience with Instagram ads?
Targeting audiences for Instagram ads all depends on the goals of your brand. The platform’s targeted solutions make it easier than ever to connect with specific sets of users.
Age, gender, language, interests, and connections are just a few of the elements that Instagram advertising allows you to define your audience by.
Which is better for advertising, Facebook or Instagram?
Whether you should be leaning toward Facebook or Instagram advertising depends on who you’re trying to target and the type of content you produce.
If your brand focuses on compelling visual content, then Instagram is generally the better choice. Choose Facebook ads if your goal is to drive website traffic and increase engagement for written content.
Can Instagram ads help drive website traffic and conversions?
With over a billion active users, Instagram offers a vast audience and targeting capabilities to reach your ideal customers. The platform's visual-centric layout is perfect for capturing attention and directing users to your business’s Instagram profile.
Through ad formats like Stories, Carousel, and Reels, you can incorporate calls-to-action that prompt users to 'Swipe Up' or 'Learn More,' leading them directly to your website. Plus, Instagram's integration with Facebook's robust analytics tools helps you track valuable metrics like click-through rates and conversion rates.
The world of social media advertising is more detailed than ever!
What types of content work best for Instagram advertising?
The key to a successful advertising campaign is selecting the type of content that will resonate most with your target audience. Your options include:
- Image Ads
- Story Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Explore Ads
- IGTV Ads
- Shopping Ads
- Reels Ads
Our unbiased recommendation? Leave worrying about how to maximize your ad spend to the digital marketing strategy experts at TIA!