Custom interactive face filters allow users to interact with your brand’s content through artificial intelligence (AI) and augmented reality (AR) technology on Instagram and Facebook! Instagram AR filters are an excellent way for brands to engage with their followers and organically attract new followers who are already fans of your brand or your content. These are some of the most powerful marketing tools for this millennial generation!
These filters can be utilized and positioned uniquely to your followers and brand supporters to create a customizable, unique, and interactive experience. When done well, these filters can garner HUGE results and directly impact your following and engagement of your social accounts.
With viral growth and no budget behind this content, it allows people to organically find and use your filters and acts as a promotional tool. Whenever someone uses your filter and posts it to their story or sends it to another user through Direct Messages, it links the filter name and creator.
This technology is competitive and cutting edge—not many brands leverage these, so stand out from your competition with our help!Get Started
Custom Interactive face filters can be used on both Facebook and Instagram. They are fully customizable and are featured under a ‘Face Filter’ category display on your Instagram Business or Creator Profile.
Face filters on Instagram allow users to interact with your brand’s content through augmented reality (AR).
These filters add virtual effects to the user’s face and surroundings. Effects can even respond to users’ facial movements!
Beauty & Makeup
We meet with the client (you!) to gather insight on what they are looking for:
Meet with our Design Department to review everything and the specifics of the face filters that will be created, ensuring to pass off all design assets, brand guidelines, references, mood boards, and more.
Ambassador or Influencer Marketing Programs
Promoting an Event
Custom Branded Content to Match Your Brand's Identity, Personality, and Aesthetic
Developing the Employer Brand - Allow Your Team to Utilize These Assets on Their Personal Applications
Filters relevant to your audience, match your brand's aesthetic, and serve a specific purpose will benefit users and generate higher engagement rates—like one of our clients reaching 2M GIF and Stickers views in as little as three months! How crazy is that?!
The data we focus on the most is Impressions, as the analytics are currently limited. That said, here is a description of the analytical information we have access to:
The number of times your effects were on-screen in stories, posts, and reels on Instagram and stories and posts on Facebook.
The number of times people have opened your effect in the camera.
The number of times people took a photo or video with your effects and saved it.
The number of times someone took a photo or video with your effects. Captures don't include live videos.
The number of times someone shared a photo or video featuring your effects. These are counted in stories, posts, reels, and messages on Instagram and stories and posts on Facebook. They omit re-shares.
The number of times someone opened an effect in video calls and used it for more than a few seconds.
ALMOST, anything. If you have a specific idea for a filter, it’s essential to mention it at the beginning of this process. We can execute many different filters, from games to photo-filters, 3D to 2D, and more!
Yes, we can! The process will change depending on if we also manage your social media accounts for you or not. For most current clients, we handle all aspects, but we can just handle the creation, uploading, and management data tracking of your filters – to keep things simple!
Yes, we do! Send us an email, and let’s chat!
Filters have sizing limitations for them to be uploaded and accepted within the SparkAR Hub on Facebook. Extensive filters will not work correctly due to these having to work on multiple types of phones and software. Luckily, we will help you through this process and do testing to ensure your filter will be accepted and work properly!
SO MANY. There are millions of filters on Instagram and Facebook currently. From local businesses to huge brands, the list is endless. Some notable names are Coca-Cola, Mac Cosmetics, NYX, Kylie Cosmetics, Adidas, Gucci, NBA, Disney, OneTreePlanted, Lancome, Netflix, LEGO, Amazon Prime Video, and more.
Are you looking to take your business to the next level or up your personalization abilities on your social media channels through custom branded assets like interactive face filters?
Contact us today—our team of highly successful creatives is full of ideas and can execute flawlessly on your brand vision!contact us
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