13 Blog KPIs You Should Be Tracking
Digital Marketing | 5 min read
How to Navigate Ecommerce Seasonality
Digital Marketing | 3 min read
Toward the end of 2022, OpenAI launched ChatGPT, an artificial intelligence (AI) chatbot.
With its responses accurately mimicking those of a human, it definitely succeeded at leaving people impressed (and shocked). When prompted, this tool is capable of producing written blurbs such as emails, essays, and blogs. Because of this, some marketing companies use ChatGPT to improve their SEO.
Now, there’s speculation that ChatGPT is out to replace SEO content writers. This blog dives into the reasons why this isn’t very likely. To give you more context, let’s begin by learning what this AI chatbot is all about.
OpenAI is the company behind ChatGPT, a large language model powered by AI that’s programmed to understand and respond to natural language. It’s trained with millions of texts such as books, articles, and poems, making it capable of predicting a word that comes next in a sentence. Because of this, ChatGPT can reply to your prompts and provide long-form content related to the given topic.
Aside from that, ChatGPT also uses Reinforcement Learning with Human Feedback. This factor allows the AI tool to learn how humans respond to questions. ChatGPT can summarize the information from countless online references while sounding “almost human.”
If ChatGPT is excellent for summarizing content, shouldn’t this make it a great tool for digital marketing and SEO? There’s no denying it has potential, but this AI chatbot is still in its early stages, which means it isn’t super reliable just yet. In fact, below are the common problems with ChatGPT as a content tool:
Despite the expansive knowledge hub it has, ChatGPT still tends to provide inaccurate information. Here are some factors that contribute to this point:
Google won’t favour auto-generated text if it is low-quality. Its search engine rewards relevance and accuracy. If the content is no longer trusted, it will likely not rank. Since ChatGPT is notable for its inaccuracy, Google can label this as unreliable and untrustworthy. As a result, your AI material will rank low on search engines.
On that note, AI or auto-generated content goes against Google’s Search Essentials and gives the search engine the right to consider your material spam. This is because auto-generated content produces nothing original; it only summarizes the current texts online.
In this digital era, everyone relies on online resources to gain accurate information. This puts people at a disadvantage since misinformation is at large. If companies become too reliant on ChatGPT, it could contribute to the spread of false information and possibly harm others who gain access to the material.
One study even states that the existence of language models can be the catalyst for the spread of misinformation.
If you plan to use ChatGPT or any chatbot for SEO purposes, take note of the following woes when you do so:
ChatGPT has no fact-checking abilities since it’s only trained to summarize information based on your prompt. Using this as a tool to generate content will still require much time and effort from your end because you’ll have to double-check for wrong information.
It’s not only ChatGPT that lacks fact-checking skills when it comes to providing information. Google’s Bard also fell into this pit when it was launched for testing; it confidently gave a wrong answer when asked about the James Webb Space Telescope’s discoveries.
Plagiarism will always be unacceptable and can cause penalties for your website, making it difficult to discover on search engines. Sadly, ChatGPT can not ensure that its content is 100% free from plagiarism since it only compiles words and sentences to form essays as content. Despite it being trained, this chatbot doesn’t have any guarantee that all its answers are original or have value.
The presence of ChatGPT makes cheating more accessible and tempts students to use it for personal gain. This prevents people from having an authentic learning experience as they rely on a chatbot for answers. Ultimately, students suffer the consequences since they get used to being dishonest.
There is one thing that human writers have that ChatGPT doesn’t: emotions. Aside from being able to apply effective SEO on-page practices, content writers can tap into their minds and translate feelings into words. The text they come up with has depth, relatability, and originality, inspiring readers to continue reading since the material appeals to them. Forming a connection with your audience is an effective SEO strategy that auto-generated content could never replicate.
Besides that, ChatGPT cannot function without a prompt from you! It still requires your instruction and demand before it produces text. So without your idea, ChatGPT stands meaningless.
While relying on chatbots isn’t the best way to go, ChatGPT can still be a helpful tool for those who want to keep up with new technology or be an early adopter. When you prompt this chatbot with blog topics, the AI tool will give you a summarized text that you can use to add depth to your article. Just remember to always use ChatGPT wisely and with caution.
Quality blog content makes your website appear relevant and trustworthy. The experts at The Influence Agency, a leading digital marketing agency in North America, are here to elevate your brand by producing quality content by humans for humans that will propel your brand toward the top of search engines.
Contact us today to start winning the content game.
Digital Marketing | 5 min read
Digital Marketing | 3 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
