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WordPress is a powerful content management system (CMS) that, with the right plugins, can enhance your site’s performance, security, and user experience. Here are the top eight essential no code plugins we recommend installing on your WordPress site.
Search engine optimization (SEO) can make a huge difference in your business performance. SEO is essential for search engines like Google to display your site above others on their search results page. Rank Math SEO helps optimize your website by providing features such as keyword targets, easy metadata input and editing, automated XML sitemaps, schema markup implementation and more.
Read more: 4 Simple Ways to Improve Google Search Ranking
Creating contact forms helps your business connect with your audience. Contact Form 7 is one of the most popular form plugins on WordPress. This plugin can help you create custom forms, easy CAPTCHA integration, AJAX-powered submissions, submission redirects, etc. You can also install additional plugins to enhance your experience. It’s a simple but flexible plugin that improves the performance of WordPress.
The speed and performance of your site can affect your SEO rankings. NitroPack is a one-stop-shop when it comes to website optimization. It features advanced caching, code optimization, image optimization, font optimization, and built-in global CDN. As a paid plugin, it also offers 24/7 customer support. With most of its features being automated, it is a simple straightforward tool to use to increase loading speed.
Cyberattacks are on the rise, so protecting your site and your customers’ data is important. Wordfence Security does just that. This WordPress plugin implements firewall rules and scans your site with real-time malware detection to block any threats. Additionally, it offers IP blocking, country blocking, login/admin security, live traffic view, etc. to protect the WordPress community.
404 errors and broken links can damage your SEO rankings. WordPress’s Redirection plugin can resolve this issue. It is a user-friendly redirect manager, it provides tools to implement redirects that support permalinks or can query match and add conditional redirects. It also stores a log of all the redirects that occur on your website for easy and quick access.
There’s a fast and easy plugin that can help you quickly recreate similar existing pages on your site. Duplicate Page like the plugin name suggests, will duplicate any page, post, or custom post with a click of a button. Once clicked it makes a copy of the chosen page and saves it as a draft. Then, you can go in and edit copy or manage content changes.
Many websites are using cookies. It is crucial to notify site users that cookies are being used as it is now a legal requirement in many countries. No code tools can make this easier. Cookie Notice & Compliance for GDPR / CCPA is free and easy to set up, it features customizable notice messages, multiple consent triggers, cookie expiration options, quick links to privacy policy pages, and more.
You don’t have to be a professional developer to create popups. Popup Maker is a fast and simple popup builder that does not require any code knowledge. From creating a subscription sign-up popup to COVID-19 warning announcements, this WordPress plugin is a simple tool to use. You can set different triggers, so your popup will appear automatically, when users open your site, leave your site, scroll to the bottom of the page, etc. This free no code plugin is also easily integrated with multiple different form plugins, such as Contact Form 7, or even third-party sites like MailChimp.
Read more: Website Timeline: From Concept to Launch
There are over a few thousand WordPress plugins on the market, and choosing the right plugins can increase your site’s functionality, security, and experience. The no code plugins recommended above will enhance you and your visitor’s website experience, provide security, and improve traffic with better SEO rankings.
If you are still on the fence about implementing these plugins on your WordPress site, or want to dive deeper into maximizing your website’s potential, our team of experts at The Influence Agency is here to help. We specialize in creative solutions for driving traffic to your website, boosting engagement, and building your business.
Contact us today and let’s talk!
Digital Marketing | 5 min read
Digital Marketing | 5 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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