The top wellness influencers in the US worth a partnership include Dr. Mike, Adriene Mishler, Dr. Mark Hyman, registered dietitian Steph Grasso, psychologist Dr. Nicole LePera, and trainer Massy Arias, plus five cold-season picks for brands planning ahead.
Your audience already picked who they trust on health, and it probably isn't your brand. It's whoever films workouts in their living room and reads supplement labels out loud to a following that takes their word for it.
That's the opening and the trap at once. The global wellness economy reached $6.8 trillion in 2024, and the right creator can move products fast in it. The wrong one costs you credibility you can’t buy back, and follower count tells you almost nothing about which is which.
At The Influence Agency, we built this list of the top wellness influencers in the US for brands putting together a health and wellness marketing shortlist. We kept the spread wide: physicians, registered dietitians, strength coaches, mental health voices, and the holistic end of the category.
The health and wellness influencers setting the standard
These six wellness influencers are the names brands ask for first, and each one defined a corner of the category. A partnership with any of these creators borrows years of audience trust, so the brief has to earn it.
Dr. Mike Varshavski | @doctor.mike
Mikhail Varshavski is a board-certified family medicine physician named in the TIME100 Health in 2026. He got there doing what most wellness content won't: telling you when a trend is nonsense.
He debunks health hacks, turns complex medical information into straightforward advice, and treats mental and physical health as one conversation. If your product can survive scrutiny, he's the proof point.
Adriene Mishler | @adrienelouise
Adriene Mishler’s Yoga With Adriene turned free YouTube yoga into a January ritual for millions who never set foot in a studio. She never makes you feel behind, which is why her audience is still there. For at-home brands, she's the blueprint for accessible wellness without the lecturing.
Dr. Mark Hyman | @drmarkhyman
The functional medicine doctor who made "food as medicine" a phrase your mom uses. Dr. Mark Hyman breaks down complex topics: gut health, longevity, and why the last balanced diet you tried didn't stick, all without requiring medical knowledge to follow along. His audience buys on evidence, so bring data or don't bother.
Koya Webb | @koyawebb
A holistic health coach and yoga instructor whose content sits where fitness, spirituality, and self-care meet. Her holistic approach treats overall health as a daily practice rather than a purchase, and the community she's built around that is exactly why the partnerships she does take on land instead of reading as ads.
Hannah Bronfman | @hannahbronfman
Founder, DJ, and one of the original faces of healthy-living-as-lifestyle, Hannah moves between workouts, clean beauty, skin health, and honest talk about lifestyle choices without the gatekeeping. Her audience expects a point of view, not a promo code, and can tell the difference instantly.
Camille Styles | @camillestyles
The Miami-based creator whose Instagram feed makes wellness look like a life you'd want: good food, real friends, and morning routines that don't start at 4 a.m. She's the go-to for food, home, and lifestyle brands that sell the feeling as much as the product, and her work is some of the most reusable user-generated content in the category.
Registered dietitian influencers with verified credentials
Anyone can call themselves a nutritionist, but RD is a legally protected credential. Each of these three owns a single lane, so a post from them reads as a recommendation rather than a placement.
Steph Grasso, MS, RD | @stephgrassodietitian
More than two million followers on TikTok built on short, plain-language takes on whatever nutrition claim is circulating that week. Her audience came specifically for nutrition, which is rarer at that scale than it sounds.
Kylie Sakaida, RD | @nutritionbykylie
Over 3 million on TikTok and 1.9 million on Instagram, mostly through fast, genuinely repeatable recipes. If your product has to survive being cooked with the camera on, she's the test.
Dr. Jessica Knurick | @drjessicaknurick
A registered dietitian with a PhD in nutrition science and 1.8 million Instagram followers, and one of the sharpest sources of expert advice on supplement claims that don't hold up. Brands with thin evidence should look elsewhere.
Mental health influencers brands can trust
The global mental wellness market grew 12.4% a year from 2019 to 2024, second only to wellness real estate among wellness sectors. All three creators here are licensed clinicians, which matters in a category where bad advice does real damage.
Dr. Nicole LePera | @the.holistic.psychologist
A clinical psychologist with 8.9 million Instagram followers and a personal development vocabulary her audience now uses in everyday conversation. Few creators in any category have shaped how people talk about self-worth this much.
Dr. Joy Harden Bradford | @hellodrjoy
The licensed psychologist behind Therapy for Black Girls who built a podcast, a therapist directory, and a community that treats mental health as practical infrastructure. Her audience shows up for the resource, not the content.
Kier Gaines | @kiergaines
A licensed therapist with 1.6 million followers who talks about fatherhood, marriage, and men's mental health without performing either toughness or fragility. Family and men's health companies rarely find someone this trusted.
Fitness and strength influencers who program for real training
In influencer marketing, fitness is the most crowded corner of wellness and the easiest to get wrong. Narrower reach, higher intent: these three built their audiences on structured workouts, and your competitors are already briefing them.
Massy Arias | @massy.arias
A certified personal trainer and health coach with around 3 million followers. She has spoken openly about finding training during a period of depression, and her content holds that framing: movement as mental health first, aesthetics a distant second. Programming starts where beginners really begin.
Kelsey Wells | @kelseywells
About 2.9 million followers and a decade of structured strength training aimed at women who want progressive overload, not a challenge. It’s the backbone of the PWR programs she built over nearly nine years at Sweat, making her a natural fit for equipment, apparel, and supplement brands selling to women who lift.
Cassey Ho | @blogilates
Cassey been posting free Pilates workouts on YouTube and other platforms since 2009, which makes her one of the longest-running fitness creators online and the rare one whose audience grew up with her. Low equipment, follow-along videos, built for a living room.
Winter wellness creators to follow as the cold sets in
Winter wellness creators earn their place in October, not January. By late October, the light is going, cold and flu season is here, and the routine that felt effortless in July turns into a negotiation every morning. These are the creators already posting the winter wellness tips your audience is about to search for
For cold weather movement: Jessica Valant | @jessicasvalant
Staying consistent when it's dark at 5 p.m. is the whole battle, and nobody wins it at a gym they have to drive to. Jessica Valant is a physical therapist and Pilates instructor whose content is geared toward bad backs and small apartments.
For immunity and nourishment: Jaclyn London, MS, RD | @jaclynlondonrd
This is where registered dietitians earn their following: warming meals, what to eat when everyone around you is sick, and a straight answer on which supplements are worth the money. Jaclyn London built her audience on debunking nutrition myths, which makes her the right voice for brands that need their winter claims to hold up.
For mind and mood: Kojo Sarfo, DNP | @dr.kojosarfo
Seasonal affective disorder affects about 5% of US adults, which is a lot of people quietly having a harder winter than they admit. Kojo Sarfo, DNP is a psychiatric mental health nurse practitioner who turns mental health education into music, comedy, and trend formats for more than two million on TikTok, and the jokes never make the subject small.
For cozy, slow living: deborah | @dobochobo
The quiet corner of winter self-care: unhurried evenings, warm rooms, the antidote to the holiday sprint. Deborah posts cozy Seattle living to 126,000 followers, and one 2026 engagement tracker puts her engagement rate at 15.8%, well above typical for an account that size. This audience isn't looking to be optimized, and brands that arrive with a protocol get ignored.
For recovery and rituals: Dr. Rhonda Patrick | @foundmyfitness
Recovery is the bucket brands get wrong most often, usually by treating cold as the whole story. Contrast therapy, heat then cold, gives you a fuller story to tell than ice alone, and sleep deserves equal billing with the workout.
Dr. Rhonda Patrick holds a PhD in biomedical science and has spent years translating the research on sauna, cold exposure, and sleep for a general audience. A campaign built on ice alone is selling half the ritual.
Wellness influencer FAQs
Key takeaways
Work with the creators your audience already trusts
Every name here built an audience by being useful before being sponsored, and most brands reverse that order. The creators who move products in the wellness space aren't the ones with the biggest counts. They're the ones whose audience would mind if they sold out.
At The Influence Agency, our full-service influencer marketing team matches brands with the top wellness influencers whose values align with theirs. The right creator relationship is the only wellness trend that never goes cold.
Tell us your category and your budget range, and we'll come back with a shortlist and the reasoning behind every name on it.