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So, you want to learn how to become a UGC creator? You’re in the right place!
User-generated content (UGC) creation refers to brand customers creating content showcasing products or services. If you’ve seen unboxing, GRWM with *insert brand here*, or “Come with me to…” posts on social media platforms, you’ve watched examples of UG content!
If you have a phone camera, you’re already geared up to start your UGC content-creating journey. The next thing you need to do is make content — that’s where we can help you get started.
We’ve listed the top UGC content creators on Instagram and TikTok, so you can use them as inspiration and ace your content-creating game:
1. DC Banks | @jusswaitonitdc
If you want to be a successful UGC creator, take notes from DC Banks! He reviews and markets items from the TikTok Store, all related to his fitness niche and lifestyle. You can feel the authenticity in his genuine approach with how he records himself using the products for his workouts and activities!
Video Source: @jusswaitonitdc | TikTok
2. Heather Montgomery | @heatherslg
Visit Heather Montgomery’s Instagram account for amazing tips on making user-generated content. As one of the momfluencers and UGC creators, she’s affiliated with multiple brands helpful to moms and their families.
Heather’s caption game is strong, with each video and photo post having tailored captions highlighting all you need to know about the product or service. It’s helpful, concise, and easy to find!
We also love how diverse her feed is. Heather sure knows how to market brands and always ends up receiving a lot of reactions from her followers!
Video Source: @heatherslg | Instagram
3. Esther Lee | @thiswildheart
Home and lifestyle UGC creators like Esther Lee make videos about home improvement. Her recent post about the IKEA JÄRLÅSA side table is a fine example of good user-generated content showing one way of using a product — as an activity cart for kids. We even want to get one for ourselves!
Video Source: @thiswildheart | Instagram
4. Nicole Buhler | @nicolebuhler
UGC content creators strengthen a brand’s community by inviting more people to get involved. Here’s how Nichole Buhler does it.
Partnering with clothing brand Aerie, she tried on their spring collection featuring free-flowing dresses that fit her baby bump so well. Her followers, pregnant or not, totally raved about them! That’s one way of marketing your clothes to the right audience for sure.
Video Source: @nicolebuhler | Instagram
5. Sara Niemi | @saraniemi_
There’s no limit to UGC creation. Aside from branded products, UGC creators like Sara Niemi also feature food and restaurants!
Sara is a lifestyle and fashion content creator whose opinions on experiences she tries positively influence others to do the same. Her post about COC Toronto has piqued the interest of her followers, making them want to try the place.
Video Source: @sarniemi_ | Instagram
6. Lindsay Rosso | @lindsrosso
You don’t need a huge following to become a UGC creator. Create content as a customer, and you’re good to go!
Lindsay Rosso did this by reviewing the snail mucin product from COSRX. She took this opportunity to tell her followers all the positive things about this product and convinced many to get a bottle of their own.
Video Source: @lindsrosso | Instagram
7. Carolyna Bauer | @carolynabauer
Unboxing, try-on, outfit ideas, and GRWMs do wonders in improving brand awareness, and UGC content creators like Carolyna Bauer are experts in making this type of content.
Her TikTok is centered around fashion and styling tips to the point her followers see her as a trusted advisor. She reviews products, shares honest feedback, and tells everything you need to know about a product!
Video Source: @carolynabauer | TikTok
8. Polina Shcherbinina | @princess__polina
Becoming a UGC content creator isn’t as complicated or challenging as it sounds. Simply tagging a brand in your posts already makes them user-generated content!
Take a look at Polina Shcherbinina’s Instagram feed. She’s a luxury brand lover who passionately shares her latest purchases in her account. Polina recently bought a Chanel classic flap, made an unboxing video, and tagged the brand’s IG account—et voila, UG content.
Video Source: @princess_polina | Instagram
9. Lucy Cheng Li | @smileey.lucy
UGC creators like Lucy Cheng Li use Instagram’s collaboration feature for user-generated content creation. She frequently collaborates with restaurants and uses her experience as her posts’ captions. This way, potential customers visiting a restaurant’s IG account can see Lucy’s positive feedback. Smart!
Video Source: @smileey.lucy | Instagram
10. Dee Thomson | @adashofdee
Still don’t know where to start and create videos as a UGC creator? You can always stick with the basics — a.k.a product and service reviews!
Check out Dee Thomson’s Instagram because she writes uniform, detailed, and engaging reviews. Whether it’s about getting a Russian manicure, visiting the beach, or cozy dining experiences, expect Dee to write something about it.
Video Source: @adashofdee | Instagram
11. Natalie Ho | @mylittlesecrets_ca
We can all agree that Natalie Ho’s Instagram account is an amazing UGC creator example!
All her posts have labeled thumbnails with enough information to make you click and learn more. And once you do, you’ll find her captions long and detailed—totally helpful! She shares her experiences, things she liked, and other recommendations her followers would want to see.
Video Source: @mylittlesecrets_ca | Instagram
12. Brooke Stephens | @honeyb_healthy
User-generated content creators build a UGC portfolio to showcase their talents and attract more clients in the future. Creating one can be daunting, but it’s actually easy!
The best person to base your portfolio on is Brooke Stephens’ coaching Instagram page. It showcases various media formats (video and static images) that cater to her niche. Her videos display her creativity in storytelling, editing, and scriptwriting. Take note of what camera angles, audio, and script format she has and use that to build your portfolio.
Video Source: @honeyb_healthy | Instagram
13. Yessenia George | @yesseniageorge
Need more portfolio tips? No problem! Let’s learn a thing or two from Yessenia George, one of the top-performing UGC creators online.
Being a millennial mom is her content niche, but her videos are mostly about GRWMs and having fun with her daughter a.k.a. her “mini me”. Yessenia’s videos are all fun, light-hearted, and energetic—key ingredients you need in authentic UGC content. Combine these two factors, and you now have an excellent portfolio.
Video Source: @yesseniageorge | TikTok
14. Michelle Juliana Henderson | @michelleeeejh
As one of the seasoned UGC creators, Michelle Juliana Henderson offers crash courses on making a career out of content creation and marketing on social media platforms. Her TikTok is a treasure trove of tips you can use to kickstart your UGC creator journey!
You can tell her videos are authentic because she’s honest and speaks with authority. This is why each of her uploads amass thousands of views!
Video Source: @michelleeeejh | TikTok
15. Anahys Ramos | @anahysramos
UGC content creators have specific niches to better connect with their target audience. Anahys Ramos handles multiple niches, but you won’t see her struggling in handling them all.
Each time she uploads a video, she showcases outfit ideas with pieces from one brand. In her travel vlogs, she summarizes her experience and edits them as if you were there. Brand marketing like this attracts new followers and potential partners!
Video Source: @anahysramos | Instagram
16. Brianne Lynk | @brianne.lynk
Brianne Lynk is one of the UGC content creators with a unique niche — homeschooling. Her account is geared towards early-level learning, tips on how to start homeschooling, and how you can be a better homeschool teacher.
Since she has one unified brand, most brands working with her are related to motherhood, health, and nutrition. You need this kind of solid branding if you want brands to know you’re a good fit for them!
Video Source: @brianne.lynk | Instagram
17. Max Noir | @iammaxnoir
Max Noir is a singer, model, and UGC content creator who uses her social media platforms to showcase her life and what it’s like living as a multi-talented person. It’s her unique edge that makes her stand out against her competitors!
Currently based in Uganda, Max works with Ugandan brands and businesses and uses her influence to promote them. Her skill in content creation works great in inviting tourists to visit or try what she’s done.
Video Source: @iammaxnoir | TikTok
18. Ornella Kihumbi | @ornellakihumbi
UGC content creators connect with their followers and build communities through authenticity—something Ornella Kihumbi shows as a UGC creator herself.
This seasoned content creator has an impressive UGC portfolio showcasing authentic product reviews, which explains why a lot of brands reach out and partner with her. Ornella accepts a variety of paid Instagram partnerships and always provides honest feedback her followers can rely on.
Video Source: @ornellakihumbi | Instagram
19. Amira Rajab | @amira_rajab
Amira Rajab is a fitness influencer who uses her social media platforms to shine a light on what it’s like to be an NPC Bikini competitor. Her way of UGC content creation is unique in that it doesn’t feel forced; everything she posts on her account is genuine and authentic. This factor made her an authority figure, gaining the trust of her followers and big-time brand partners.
Video Source: @amira_rajab | TikTok
20. Candice Tay | @candicemtay
Candice Tay focuses on fashion and giving styling ideas to her followers. Her IG account is a lookbook perfect for various occasions, and you’ll see her listing what she wore in case you’re interested in getting the same product. This simple but effective UGC tip is what you need to take note of for future use!
Video Source: @candicemtay | Instagram
Keep It Real — That’s What UGC Content Is All About
There’s no better time to start your UGC creator career than now! Grab your camera, audio recording device, and products you want to review. Then edit, upload, and see what people have to say about your take — you’d be surprised by the number of people and brands you’ll connect with!
Widen your connection even more when you join our roster of influencers. As a leading influencer marketing agency, we’re your bridge to the biggest brands waiting to partner with you. Start your UGC career with The Influence Agency and let’s take your content to new heights!
Send us a message to know more.