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Content is king—and video is the king of content. The data shows 72% of consumers prefer to learn about products and services from a video compared to written text context, and that won’t be changing anytime soon.
With such dominance comes constant content evolution, and the worst thing you can do when trying to get a slice of the video marketing pie is fall behind on video production trends. Now is the time to review your video marketing strategies according to consumer behavior, technological advancements, and platform algorithms.
So, dust off your cameras and explore the top 10 trends in video production for 2025. This is what you should expect to see take off this year.
The capabilities of artificial intelligence have grown by leaps and bounds in the past couple of years, and it’s still making waves with recent advancements in generating stunning still images from scratch.
Beyond text-to-image, AI video production trends are turning skeptics into believers as we speak. OpenAI shocked the world with SORA, which quickly became known as the most photo-realistic, adaptable, and temporally consistent video generation to date. Other AI tools have also upped their game, giving us more ways to materialize our wildest cinematic dreams in seconds.
The AI video revolution will indeed be televised—buckle up, folks!
peace be with you pic.twitter.com/m9JMZC9QSe
— ActionMovieDad (@ActionMovieKid) December 24, 2023
AI-powered tools are aggressively invading every corner of the digital marketing world, including influencing video marketing trends. Automated editing fueled by AI makes video editing workflow faster and more efficient.
One example of this is SubMagic, which will do your subtitles and add B-Roll for you. Meanwhile, tools like Firecut will also add captions and edit out those awkward silences in your footage. We expect faster editing speeds in 2025, which will allow content creators to focus on the bigger picture, produce more video content, and refine their storytelling. This will be especially beneficial for short-form video trends, where quick turnaround times and engaging content are essential for capturing audience attention.
Just remember: with great power comes great responsibility (and potentially hefty subscriptions), so weigh the benefits against the costs before jumping in.
Shoppable videos—where users can purchase products directly from the video—are set to explode in 2025. We’ve already seen such trends in video production gain momentum in previous years, but they’re about to go mainstream. Social media platforms like Instagram, TikTok, and YouTube are enhancing their in-app shopping features, allowing brands to seamlessly integrate purchase options into their long-form and short-form videos.
This video marketing trend offers a seamless path to purchase, making it easier for consumers to shop without leaving the app. For businesses and video marketers, this also means access to real-time analytics, tracking engagement and conversions.
Brands can measure viewer interactions, clicks, and purchases, using the data to optimize content and refine marketing strategies. This year, integrating calls-to-action with direct purchase options will be a game-changer for e-commerce businesses!
Step aside, 3D glasses. VR is here to steal the show! In 2025, virtual reality filming will completely shake up videography trends. We’re talking concerts where you’re headbanging in the front row or traveling the world from your couch with 360-degree views.
We expect these trends in video production to offer viewers unprecedented immersion in interactive videos, especially product videos that allow consumers to experience products up close and personal. What excites us most is how this video strategy will change the production process.
Forget your basic cameras. Consider VR rigs, multi-angle setups, and capturing every detail. Post-production? Yeah, that’s a whole new beast too. Video creators will likely need to adapt to new skills and workflows, but the payoff will be more than worth it.
While we spoke about high-tech, immersive VR videos dominating short-form video trends in 2025, smartphones will still reign supreme as the king of video creation. There are multiple reasons for this:
Perhaps most of all, smartphones will continue to run the show because younger viewers are aware of and uninterested in high-production value marketing. Today’s consumers want to watch video content that feels authentic and relatable!
Shh! Can you hear that? It’s the sound of silent videos taking over your feed!
Video production trends in 2025 will be about optimizing videos that speak volumes without saying a word. Let’s face it, we’re all watching videos when and where we shouldn’t. That’s why 92% of consumers will watch videos on their phones without sound.
Some platforms like Instagram also autoplay videos on mute by default, so even if you don’t want to go full-on Charlie Chaplin with your content, it’s worth optimizing your videos for a silent viewing experience. Not to mention, emphasizing visual storytelling, killer graphics, and subtitles that pop can help boost both accessibility and engagement.
As much as silent videos are on the rise, when the volume’s up, it’s time to blow some minds! Immersive sound design will be on top of videography trends this year. While some viewers prefer to watch without sound, the right audio can enhance the emotional impact and overall experience of a video.
Instead of just watching, the biggest video production trends will create full-body sensory journeys. 3D immersive audio technologies will allow viewers to experience sound in a way that feels enveloping and three-dimensional.
These audio tricks aren’t only for big-budget productions anymore. Thanks to AI-powered tools and spatial audio becoming standard on more devices, even your cat can sound like a Hollywood blockbuster.
We expect video marketing experts to experiment with audio layering and spatial sound techniques, combining captivating visuals with rich soundscapes. The goal? Drawing viewers in and making them feel as if they’re part of the experience.
Green is the new black in video production trends. In 2025, we’re not just talking about saving the planet—we’re filming it too. As awareness of environmental issues continues to grow, the video production industry will lead the charge in eco-friendly practices. These are some of the changes we expect to see dominating trends in video production this year:
Remember, in 2025, your carbon footprint is the only impression you don’t want to leave behind!
→Learn more: How to Make Photo and Video Shoots More Sustainable
Video trends in 2025 will be about speaking the language of each platform. Brands and creators must tailor their video content to fit the unique characteristics and audience preferences of various social media and video-sharing platforms. If you aren’t yet adapting your strategy, now’s the time to start!
Your TikTok and Instagram Reels might be vertical and snappy, while your YouTube videos take advantage of widescreens in landscape mode. You also want to customize narratives for each platform. Trendy challenges work great on TikTok, and how-to videos and guides do best on YouTube. Don’t forget to leverage cross-promotion to maximize your reach and drive engagement across platforms!
In 2025, drone videography is set to soar to new heights (pun absolutely intended). These flying cameras are no longer just for sweeping landscape shots or spying on your neighbor’s barbecue.
They’re getting smarter, smaller, and sneakier. Expect to see drones zipping through cityscapes, diving into concerts, and maybe even following you on your morning jog. With rapidly improving AI, drone videography trends will deliver enhanced stabilization, real-time tracking, and even obstacle avoidance, allowing dynamic and immersive storytelling that pushes the boundaries of the traditional video production landscape.
So, keep your eyes on the skies. The next viral video might just be swooping in from above!
In 2025, video production will be about immersive storytelling, multi-platform optimization, and even more AI integration. Are you ready to embrace these video production trends and start leveling up your video marketing strategy?
The Influence Agency can help you do exactly that. Whether you’re looking to dominate on social media platforms or spice up your website, our 360 digital elevation approach will take your brand to new heights.
Contact us today for next-level video marketing strategies! All you have to do is sit back, relax, and watch as we leverage the latest and greatest to help you crush your business goals in 2025.
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