Have you thought more about being conscious of consumption? Do you want to live a more eco-friendly or sustainable lifestyle? Are you looking for practical tips, tricks, and motivation to help you step up as your home’s Chief Sustainability Officer?
You’re not alone — going green is a major priority for millions looking to reduce their environmental impact.
Luckily, there’s an entire community of sustainability influencers on Instagram who advocate sustainability within food, clothing, consumption, and living, and promote eco-friendly products through their own shops and e-commerce sites. They prove that sustainable living can be stylish, adventurous, and attainable all at the same time.
Get ready to double-tap your way to a more eco-friendly lifestyle with these top sustainability influencers!
An icon of the #wastefree movement, Lauren Singer is a sustainable influencer who has been a part of the Forbes 30 Under 30 List. She’s the CEO of her own waste-free e-commerce and in-person shop called PackageFreeShop, selling products that help you reduce waste daily.
Image Source: @trashisfortossers | Instagram
As one of the top sustainability influencers, Aditi consistently brings awareness to sustainability in fashion and life within her social media posts.
With features ranging from Vogue to National Geographic, she champions decolonizing fashion and sustainable living through the lens of environmental justice — and we think she’s doing a banging job!
Image Source: @aditimayer | Instagram
Caroline is a wellness coach, and a plant-based nutritionist focused on conscious consumption, helping her followers and her clients alike. She’s one of the best sustainability influencers who talks about eating healthy for your body and for the planet.
Follow her for vegan recipes and sustainable living do’s and don’ts!
Video Source: @plantbasedblonde | Instagram
A zero-waste project manager from LA, Jonathan focuses on initiating change in the recycling system within the United States. He talks about how no materials should end up in landfills.
As a sustainable influencer deeply passionate about the zero-waste movement, his social media accounts are also a goldmine for zero-waste living and upcycling tips!
Image Source: @zerowasteguy | Instagram
The art of living sustainably and consciously, while travelling, eating, living and (most importantly) enjoying life is difficult to put into practice. As one of the must-follow sustainability influencers on Instagram, Arti shares numerous brands, tips & tricks, and quotes to help her followers slowly do just that.
It helps that her feed is just so nice to look at!
Image Source: @forageandsustain | Instagram
Author of 101 Ways To Live Zero Waste, and currently National Geographics spokesperson for plastic-free living, Kathryn fills her social media channels with impactful knowledge about a zero-waste lifestyle for our present and our future.
Video Source: @going.zero.waste | Instagram
When it comes to top sustainability influencers, Bea Johnson is a true rockstar. As the “Mother Of The Zero Waste Lifestyle Movement”, environmental educator, speaker and bestselling author of Zero Waste Home, she has inspired many people with her approach to a low-waste lifestyle since 2008.
Image Source: @zerowastehome | Instagram
Wendy Graham is a sustainability influencer and author from the UK. She’s also a blogger, writing for Moral Fibres Blog, a blog focused on discussing sustainability through food & drink, family, home & garden, and travel.
Her platforms also share resources on sustainable fashion, green cleaning, helping the bees, and more!
Image Source: @moralfibresblog | Instagram
A vegan influencer and YouTuber who has shared her waste-free journey stories on both her channel and her social media, Sabs shows us how you can live waste-free and sustainably even in a big metropolitan like New York City.
If you’re hunting for sustainability influencers promoting sustainable fashion and more, you’re going to love Sabs!
Image Source: @sustainablesabs | Instagram
A hormone nutritionist helping her patients navigate hormone imbalances and autoimmune diseases, Ashleigh is also the owner of The Soulful Sprout Wellness Studio and Waste-Free Shop. She advocates for a more natural approach to balancing women’s hormones.
While she’s off making the world a better place for women, she’s also promoting sustainability, especially by reducing carbon footprint via supporting eco-friendly farming practices.
Image Source: @thesoulfulsprout | Instagram
Environmental influencers fight climate change, and Leah is one of their strongest soldiers. Part of the Forbes 30 Under 30 List and founder of the non-profit Intersectional Environmentalist, a climate justice collective and resource hub that advocates for environmental justice.
Fun fact: She used to work as a park ranger!
Image Source: @greengirlleah and @fpmovement | Instagram
Speaking of under 30 sustainability influencers fighting for a sustainable future, Sophia Kianni is an Iranian-American social entrepreneur and climate activist, founder of Climate Cardinals, the world’s largest youth-led climate nonprofit.
She’s also the youngest United Nations advisor in US history!
Video Source: @sophiakianni and @unesco | Instagram
Need tips for sustainable practices and a vegan lifestyle? You can learn a lot from Zandra. This sustainable influencer promotes sustainability through vegan food and ethical fashion. She also moonlights as a beauty influencer with plenty of skin-care tips you’ll find useful!
Image Source: @lifewithzandra | Instagram
Life with Erin is filled with sustainable lifestyle choices. If you want to make a positive impact on the environment but struggling with where to start, her account is a good resource!
With tips on ethical fashion and plant-based living, you can slowly transition to a low-impact lifestyle while still keeping your style!
Video Source: @lifew.erin | Instagram
Fast fashion is one of the villains of the Earth vs. climate change narrative, and this top sustainability influencer is here to help the good fight. Ms. Beltempo’s sustainable styling tips teach you to maximize what you already have, creating endless outfit possibilities.
That’s one win for conscious consumerism!
Image Source: @msbeltempo | Instagram
Environmental sustainability influencers raise awareness of eco-friendly living and ethical consumerism, and Summer does so with style. She shares practical tips on slow fashion to help you look good while you protect the planet.
Get the deets on eco-friendly brands, styling hacks, and thrifting when you follow!
Image Source: @climatediva | Instagram
Next on our list of amazing sustainability influencers is a woman who wears many hats: World Traveler, award-winning TV Host, vegan chef, nutritionist, author, and ecoadventure junkie. Join this Latina powerhouse on a journey of delicious food, sustainable adventures, and healthy living!
Image Source: @healthyvoyager | Instagram
The Sorry Girls aren’t sorry about their furniture flips, and they’re definitely not sorry about joining the sustainability movement. Their social media accounts advocate lifestyle, design, education, sustainability, and self-empowerment through a do-it-yourself mentality.
Follow their story every Saturday on their own show, From the Workshop Floor, where they share design opinions, tackle DIY projects, and answer questions.
Video Source: @thesorrygirls | Instagram
One of our favorite sustainable influencers proves every day that age is just a number when it comes to beauty and style. Judith Boyd creates her looks from vintage clothing found in antique and consignment shops which she always pairs with a hat (which, of course, always slays).
What can we say? Judith is smashing ageist stereotypes and championing sustainable fashion for sophisticated seniors left and right.
Image Source: @stylecrone | Instagram
Joëlle makes budget-friendly sustainable living look seriously fun, fresh, and unbelievably cool for younger millennials through her minimalist inspo. From thrifting hauls to upcycling tutorials, this top sustainability influencer’s feed will inspire getting sustainably creative while tackling the realities of eco-living on a budget.
Image Source: @veryjoelle | Instagram
The rise of sustainability influencers will tell you one thing: consumers crave brands that walk the eco-friendly talk. A massive 80% want to make a planet-positive impact and will straight-up favor companies aligned with that mission.
If your brand wants to tap into this values-driven market, partnering with sustainability influencers is the one marketing strategy you shouldn’t miss out on.
The Influence Agency is your gateway to wildly successful sustainability campaigns and influencer collaborations that actually move the needle.
As an award-winning digital marketing agency, we have a team of experts that has the industry connections and strategic chops to hook you up with the perfect eco-influencers for your brand. We’re talking tailored partnerships with impact, putting your initiatives in front of the right audiences to crush your green goals.
Ready to genuinely resonate with conscious consumers and see real returns from your sustainability efforts? Contact us today and let’s make your marketing goals happen!
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
