Your go-to source for the hottest marketing moves is here — from bold flavor campaigns and viral TikTok moments to AR shopping and next-level gaming collabs. This roundup covers trends and tactics that are making waves right now. Let’s jump in and see what’s setting the marketing world on fire!
🔥 Spicy Food Era? Sprite’s In
Sprite’s new global campaign, “Hurts Real Good,” taps into Gen Z’s love for spicy food. The soda amps up bold flavors from McDonald’s, Buldak Fried Noodles, and Takis and will launch late-night pop-up experiences!
🎾 Wimbledon… but it’s Jellycat!
The crowd was tense. The players? Fuzzy. Jellycat’s latest TikTok tennis match had us saying AWW-dorable. Fluffy fans, soft serves, and peak drama — Jellycat tennis is the only sport that matters now.
📊 Share. Partner. Earn. Repeat.
YouTube will soon be letting creators share channel and audience data with brands to unlock new partnership opportunities. This expanded data helps advertisers find the perfect creators to collaborate with and boost potential deals.
👖AE Back-to-School With Snapchat
Over 800 American Eagle stores are now featured on Snap Map as Promoted Places, making it easier to find nearby locations. The campaign also includes an augmented reality AE Jeans Try-on Haul Lens. Back-to-school shopping just got easier!
👭 Community Marketing Is Here to Stay
Community marketing means creating a space where your brand and audience overlap naturally. It’s fans who bring friends, passion that fuels growth, and shared values that keep everyone coming back.
🎮 State Farm’s Next-Gen ‘Gamerhood’
State Farm’s “Gamerhood” season 4 blends influencer marketing with interactive content, leveraging top streamers and an engaging fantasy league to deepen brand connection. This campaign shows how authentic creator partnerships drive meaningful audience engagement in gaming.
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