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Any cannabis brand with a brick-and-mortar store looking to increase foot traffic will find that local SEO works like magic. But what is this powerful tool, and what are the ways you can leverage it to build brand awareness?
As a trusted cannabis marketing company, The Influence Agency is here to break down all the details so you can step up your cannabis marketing game.
Read on to know all about the local SEO tips for dispensaries that you shouldn’t miss out on!
Let’s say the physical store of your dispensary is located in Toronto. Wouldn’t you want it to appear instantly when people type in “cannabis stores in Toronto” on Google? To make that happen, you’re going to need to use some local SEO strategies.
Local cannabis SEO will help improve discoverability when individuals look for establishments in a particular geographical area. Just like the word itself, you’re putting your store on the map for the locals. Ultimately, this drives leads, generates sales, and amplifies brand awareness.
Cannabis advertising can be a tricky subject. Google prohibits the use of paid advertising to market such products. Because of this, SEO and local SEO have become a vital means for businesses to build an online and offline presence.
It’s especially important for the newer brands that generally struggle to rank high on Google search results because they end up being overtaken by more recognized brands on a national or global scale. With local searches, the competition to rank high is always much less. As long as you leverage local cannabis SEO, you can count on it that you’ve drastically improved your chances of visibility to potential customers in the locality.
Being recognized by your target audience in the vicinity will contribute to increasing your in-store sales, word-of-mouth marketing within their social circles, and it might just help you secure regular customers as well. The “cannabis store next door,” anyone?
Google My Business is a great tool for businesses to manage their online presence on Google, which includes Search and Maps. Not only is this directory service completely free but it’s incredibly simple to use too. Aside from it adding credibility to your business, it also helps local clients find products and services in their area.
Once you create your listing, make sure to optimize it by including as much information as possible. Companies with detailed and accurate information tend to rank higher in Google search results. Plus, it will also give potential customers a quick overview of your dispensary.
Remember to include the following:
If you type “cannabis store near me” on Google, you’ll instantly see three of the top local company listings in your area. Those results are called the Google Local Pack—and one major perk is that it only features local businesses. To become part of this pack, it’s important for dispensaries to publish adequate information online for Google to be able to match your business’ details with location-based searches.
Additionally, the local pack doesn’t simply use the search engine’s regular SEO rankings to decide what appears on top. Rather, this is determined via relevance, distance, and prominence.
To boost local cannabis SEO, it’s important to put your business’s name out there as much as possible. Another one of our local SEO tips for dispensaries is to get listed in various directories, such as the following:
Developing your website and creating blog content in a way that leverages the right keywords is one of our top local SEO tips for dispensaries.
Let’s say your store is in Toronto. One way to boost local cannabis SEO would be by using the word “Toronto” across your website, including:
If your brand has various locations across different cities, creating a unique location page for each of them on your website will do wonders for increasing discoverability.
Are there any local publications that might be able to write about your company’s products or events? Because publications generally rank high in Google results, building connections with them is a great way to boost local cannabis SEO. Not only does this amplify awareness but it also adds a lot of credibility to your name.
With the right SEO and local SEO strategies, you’ll quickly be on your way to becoming the favourite cannabis store next door.
If you’re thinking about upgrading your dispensary’s visibility through strategic web development or blog content, we’ve got your back. As one of Canada’s digital marketing leaders across various industries, The Influence Agency is the expert in helping brands rank higher than ever in Google search results. We’re here to put you on the map—whether that’s a local, national, or global scale.
Boosting cannabis SEO starts right here with us. Connect with our team to learn more about how we can help you with our local SEO services!
Digital Marketing | 5 min read
Digital Marketing | 5 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
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If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
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In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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