Whenever we want to learn more about anything, all we need to do is “Google it,” right?
Well, things are starting to change. Now, we can just “TikTok it.”
As a short-form video social media platform, TikTok is technically not a search engine—but people all over the world use the platform’s search bar to open up a world of endless interesting content on almost any topic you can possibly think of.
And if you’re into making TikTok videos yourself, you’d naturally want them to appear high up in the search results. That’s where TikTok SEO (search engine optimization) comes dancing into the picture.
Here at The Influence Agency, we’ll show you how to SEO optimize your TikTok videos so everyone can see how amazing your content is—and become a follower of the social media star you were born to be.
TikTok SEO is all about optimizing your videos using various strategies so that they rank higher in the search results. In turn, this makes your content easily discoverable, gets you more views, and elevates your standing as a content creator.
From DIY face mask tutorials to style inspiration for the summer, 40% of Gen Z say that this social media platform is actually their “go-to search engine” for discovering content. That’s why optimizing TikTok SEO has become a major priority.
But that’s not the only perk of TikTok SEO; mastering the tricks of this trade can actually land you a nice spot on Google search engine results pages too—and everybody wants a spot there because it’s like the walk of fame for content creators.
Making sure that your videos get the attention they deserve can be challenging. But don’t fret—all it takes is a few strategies to boost your TikTok SEO game.
The next time you post a video, ensure you’re taking the following factors into account:
Using the right words in your content will open up a ton of doors for you—they don’t call them “keywords” for nothing!
If your video is about the “top make-up trends in 2023,” place these keywords in the titles, descriptions, captions, and on-screen text (such as lyrics or explanations). It’s an easy way of letting the algorithm know exactly what your videos are all about so it knows to recommend it to people when they’re searching for content.
If you’re a content creator on TikTok, the odds are that you have a niche. Using the right keywords that correspond to this niche will help you expand your audience reach as you continue to grow your page—and it all starts with doing some research.
Let’s say your account is all about DIY projects and you want to make more content that’s focused on what people are already looking for. You can learn more about the popular search terms by typing “DIY” into the search bar. Then, a bunch of suggestions will appear, and you can start building your future content from there.
To dive even deeper into the rabbit hole of popular searches, simply type in your keyword followed by a single letter.
For example, “DIY a”
Or “DIY b”
When it comes to keyword research, don’t limit yourself to just the TikTok search bar. Tools such as Google Ads Keyword Planner, Ahrefs, SEMrush, and more can show you a wide range of related keywords that people are looking for on the internet. While these tools display data for Google SERPs and not TikToo itself, they can still come in handy because they show you which specific topics people online are generally interested in. And since TikTok videos show up on Google SERPs, your chances of being seen will increase if you can give them useful content.
Don’t underestimate the power of hashtags when you’re trying to get your content out there. They have the power to bring people who are interested in the same topic together—and who knows, they could land on your videos.
It’s recommended to use around five relevant hashtags to boost the chances of your video being discovered. For example, if you’re a fashion content creator, you could use #style, #ootd, #fashionista, #styleinspo, and #outfitinspo.
TikTok is all about the now. It’s a haven for current trends. And if you want to thrive in its ecosystem, you’re going to have to jump on the bandwagon before it leaves you behind. Did Selena Gomez just release a brand new track that everyone’s lipsyncing to? Or did TOMORROW X TOGETHER’s new dance challenge just go viral on the platform? Whatever audio is trending at the moment, that’s a TikTok SEO opportunity for you to leverage it in order to be seen by more people.
Winning the TikTok SEO game also depends on authority at times. It’s the content that’s deemed “reliable” that usually makes its way to the top of search results and the “For You” page.
When there are multiple pages that link to your pages, the algorithm sees this as a sign that you’re trustworthy. Ideally, this would help propel your videos to the top.
Another way to establish authority is by having a presence on other popular social media platforms, such as Instagram, Twitter, and Facebook.
Google considers these as authoritative sites and tends to pull content from them to display on SERPs as well. If you maintain a strong presence on these platforms with similar content, it’s inevitable that this will help lead people to your TikTok videos as well.
Well, would you look at the time—Tik…Tok…It’s SEO’clock.
Ready to get started with search engine optimization for your brand? Or maybe you’re thinking about levelling up your TikTok marketing strategy?
When it comes to TikTok SEO and making brands shine brighter in online spaces, The Influence Agency—a leading digital marketing company in North America—knows how to get it done.
Get started with a quote here!
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
