TikTok has a unique and impressive algorithm that presents users with the exact type of content they want to see — it can also make user-generated content go viral in no time. As a platform for brands to leverage in their marketing campaigns, collaborating with content creators has become a significant part of this strategy.
Here are our six steps to nail your influencer marketing campaign with TikTok.
Before launching an influencer marketing campaign on TikTok, it’s important to understand how the platform works. There are many key features to utilize and it’s helpful to learn about the algorithm to maximize results!
According to TikTok, “The system recommends content by ranking videos based on a combination of factors starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too.”
These factors include the following:
a) User interactions such as the videos you like or share, accounts you follow, comments you post, and content you create;
b) Video information: captions, sounds, and hashtags; and
c) Device and account settings: language preference, country setting, and device type.
Each of these factors is individually weighted by TikTok’s “For You” recommendation system, which means each “For You” page will be completely unique to a user and their level of interest.
As with any campaign, it’s important to understand what your goals are, who you’re looking to target, when the campaign will launch and what your budget is. Having a clear idea of the following will help you to plan a successful influencer marketing campaign on TikTok.
With one billion active global users, there is a wide variety of creators from all different categories, all over the world and with big and small audiences. When launching an influencer marketing campaign on TikTok, do your research so that you are selecting creators who are relevant to your business, your budget, have an engaged audience, and produce quality content.
For example, we launched a TikTok campaign with our client Napoleon Grills in an effort to build brand awareness and engagement. We partnered them with barbecue enthusiasts to produce drool-worthy recipe content that consumers would want to replicate. Prior to launching, we ensured that the participants were located in their target market, had a large following, a high engagement rate, and were already producing strong-quality content. This video alone reached 6.6M+ views!
With TikTok’s algorithm, using trending sounds, hashtags, and hopping on viral challenges are tricks to help your content reach more users. On the TikTok Discover page, you will see a list of what’s trending, making it easier for you to optimize your influencer marketing campaign. Another key tip is to keep captions concise! TikTok is a short-form video app and users are looking for quick and digestible content. No need for lengthy captions here!
Through an engaging influencer marketing program, Universal Music was looking to drive awareness to Salem Ilese’s new single Mad At Disney. With the song already trending on TikTok, we knew this was the perfect platform to utilize for this campaign.
We noticed that many creators were posting videos of Disney-inspired outfits so we decided to partner with lifestyle, fashion, and beauty influencers to post their favourite Disney-inspired outfit and makeup look to the song Mad At Disney. The campaign was a huge success with 2.2M+ people reached and 3.1M+ engagements!
With any influencer marketing campaign, having a paid strategy is helpful to increase awareness, engagement, and target the right people in the right places. Based on interest and demographic targeting, you’re able to extend your audience and reach, therefore increasing your ROI.
Through TikTok Business Manager, you can now boost content, similar to how you would through Facebook. As a first step, you will need to gain permission from the influencer through the platform. Once this is done, you can set your budget and targeting and watch the results come through!
Once all influencer content has gone live, request screenshots of the influencer’s TikTok post analytics so that you can measure its success. Some KPIs we suggest focusing on include reach, engagement (likes, comments, and shares), total views, and cost-per-engagement.
Once all boosts are complete, analyze your metrics including reach, impressions, cost-per-result, and link clicks.
TikTok is just scratching the surface and will continue to evolve as a dominant platform for short-form video content. By understanding these key factors, you’ll be able to nail your influencer marketing campaign on TikTok without a hitch!
Ready to kickstart a TikTok influencer campaign designed by the experts at The Influence Agency? Connect with us to learn more.
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
