13 Blog KPIs You Should Be Tracking
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With over 2.7 billion blogs published each year, how do you make sure yours hits the mark with your audience and get the results you want? In today’s digital landscape, the competition is fierce in content marketing.
You can beat the odds with a solid content marketing strategy, knowledge of Google Analytics, Google Search Console (GSC), or other free blog analytics tools, and by keeping an eye on the right blog KPIs. Let’s dive into the blog metrics to focus on to make your content the one to beat!
Page views are a measure of how often visitors have accessed your blog pages. They indicate the popularity of your content. The higher the views, the greater the impact! Tracking page views helps you understand each blog’s performance, giving insight into which ones are grabbing attention and resonating with your audience and which aren’t.
This blog metrics gives you a clear idea of your blog’s reach and how many different people engage with your content. Unlike page views, which count repeat visitors, unique visitors show you the unique individuals interested in what you have to say.
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The bounce rate is a key indicator of how engaging your content is. It measures how many visitors leave your blog without going to another page on your site.
The average bounce rate varies from 26% to 70%. A high bounce rate indicates a weak blogging strategy, whereas a low bounce rate signifies engaging content that entices visitors to navigate through different pages on your blog, prolonging their visit. This shows your content effectively captivates readers, encouraging them to explore the blog further.
Monitoring this blog metric can help you understand if you’re meeting reader’s expectations. If not, you can turn your content marketing strategy around.
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When tracking blog traffic, likes, comments, and reactions serve as prominent indicators of performance. The number of likes, positive comments, and reactions act as a digital nod of approval, signifying the effectiveness of your content strategy. A number of thumbs down or negative reactions on your blog post, however, may mean you need to circle back to your content strategy and make the necessary blog content adjustments.
Social shares are like the ultimate shout-out. When readers share your blog’s URL on their social media, it’s because your content has struck a chord. This action benefits not only an individual post but also your entire website. It can direct traffic to you, allowing you to expand reach without lifting a finger.
Top performing posts are the ones that attract the most blog visits, views, likes, and engagement, giving you a clear picture of what your audience craves. They’re typically higher quality posts. Analyzing each individual blog post can help you gain valuable insights into what topics and styles connect with your audience most.
Traffic sources tell you where your website visitors are coming from and give good insight into blog performance. Is your target audience finding you through search engines, social media, or ads?
Understanding this data provides insight into your audience’s journey, revealing how they reach your site, pinpointing high-traffic channels, and concentrating on areas of significance. Monitoring these sources for a more refined approach, enhancing your ability to attract and captivate your audience effectively.
Click-through rate (CTR) shows how many people who’ve seen your link on SERPs actually click on it. This ad and blog tracking metric reveals how helpful your meta data is to searchers, enough to lead them to your site.
Image source: Canva
Lead generation is about capturing your website visitors’ attention and turning them into potential customers. This can be through effective strategies, such as newsletter sign-ups, contact forms, or downloadable valuable content.
A high number of leads means your content is persuasive enough to get more traffic. This prompts visitors to give their information in exchange for what you’re offering.
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Ever wonder how well your “Click here” buttons are working? That’s where Call-to-Action (CTA) engagement comes in. When you monitor your blog’s CTA engagement, you get to know how effective your content (and your CTAs) is in convincing website visitors to take your desired action. If you’re finding this metric low, rework how you can better capture your audience’s attention.
Conversion rates are the ultimate success rate for blog posts. After all, it tells you the percentage of visitors who either made a purchase or signed up for your newsletters.
If you have high conversion rate data, it indicates posts are hitting the mark, convincing your readers to take that next big step. It’s a clear sign your content isn’t just informative but also persuasive, guiding your audience toward meaningful actions.
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Organic traffic is the holy grail of search engine optimization. It measures the amount of website traffic you receive from search engines like Google, Bing, and others without any paid advertising.
High numbers in this metric indicate your website is being discovered naturally by users searching for relevant keywords. It’s a testament to your SEO efforts paying off and your content being relevant enough to show up immediately on search results.
Curious about how your blog posts perform in searches for specific terms? That’s where keyword rankings make a difference. One of the most important blog metrics, this shows you how high or low your posts rank for specific keywords, indicating whether search engines deem your content relevant for users or not.
If you rank high, that means your content meets search intent. The higher your ranking, the more likely your content is to be seen by those searching for those keywords, the higher your chances of getting clicked. Tracking this blog metric gives valuable insights into which terms you’re dominating with and where there’s room for improvement.
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Elevate your blog to new heights! Beyond just crafting top-notch content, focus on data-driven posts to boost lead generation and enhance audience engagement. Work with our content marketing experts at The Influence Agency!
We’ll help you elevate your content, crafting tailored strategies that drive traffic to your website. Connect with us today for blog content that converts!
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