The Influence Podcast was created with the idea to have engaging conversations with some of the marketing industry’s most entertaining, honest, and all-around awesome human beings. Check in with us weekly as host and The Influence Agency partner, Tom Yawney, chats with marketing professionals, influencers, managers, and digital personalities. The Influence Podcast is the must-listen podcast for marketing professionals everywhere.
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In today’s episode of The Influence Podcast, host Tom Yawney and Elijah-Blue Vieau, The Influence Agency’s Director of Digital Marketing look back on the best moments of the season so far and share a sneak peek of what’s yet to come. Check it out now- and if you’ve missed any episodes, consider now the time to check them out and subscribe!
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In 2021, Diversity and Inclusion, both in the stories we tell as marketers and the faces we see within our industry, has never been more important or relevant. But how does a business successfully navigate these two major initiatives without coming across as self-serving or insincere? It’s one thing to prioritize inclusion & diversity behind-the-scenes, but it’s a whole different story when it comes to ensuring each consumer-facing marketing campaign is culturally appropriate and accurately representative of the cultures you’re hoping to strike a (positive) chord with. Today’s guest, Salma Dhanani, Senior Manager of Inclusion and Belonging at Sephora Canada, walks us through the ins and outs of her unique role and how Sephora Canada has become a leader in promoting diversity and equity, both in campaigns and their head office. Please enjoy Episode #5, the Role of Diversity in Marketing.
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Have you ever found yourself scrolling through your IG feed, wondering how much those influencers are really making? According to entrepreneur.com, the Influencer Marketing industry is expected to reach a value of USD 13.8 Billion dollars by the end of 2021. But why is this such a successful avenue, both for influencers and brand partners alike? Today on The Influence Podcast, we’re joined by Jess Hunichen and Emily Ward, founders of Shine Talent Group (@shinetalentgroup) to answer those very questions and more. Check out Episode #4 of The Influence Podcast: How Much do Influencers Actually Make?
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"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"
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