You may be here because you’re trying to launch a new venture or business. Custom brand photography is unique-to-you photographic content created specifically for your brand, product, service, or event. Custom branded photography elevates your company, home business, or brand to the next level.
We help with the creative direction, ideation, and execution of creating fantastic branded photography, helping you differentiate your business from others. These custom branded photographs help you look professional within your space or niche. This is the ideal way to communicate your image, specific tones or values, overarching themes, and your brand story while presenting both previous and potential customers with engaging images that are more likely to help grow your business.
As a full-service digital agency, we offer many custom branded photography formats. We work on a client-to-client basis to help break down our clients’ needs and design an execution plan that is best for them! Some of our photography offerings include:
From studio still-life to on-location restaurant photography, we will help you showcase your menu items or products most deliciously and appealingly! We’ll highlight your food or drink offerings with curated prop-styling, lighting, and general atmosphere. Our team of professional photographers will accentuate the sumptuousness of your food and beverage from fast-food restaurants to fine dining, attracting customers and foodies alike.
Based on your product line and brand, we will match your product’s aesthetic with the surroundings, whether the Toronto cityscape, studio backdrop or nature. We’ll capture the essence of your brand, letting the products and styling speak for themselves.
Professional e-commerce product photography will ensure your customers are attracted to your e-commerce storefront through clean, detailed, and high-resolution imagery. These images can be used for many online shopping platforms like Shopify, WooCommerce, Volusion, WixStores, and more. This imagery will let the products speak for themselves and help you generate e-commerce sales.
Cinemagraphs are still images with subtle loop movements, that bring an element of extra magic to your visual content. Just like still imagery, they can be shared on social media, websites, and email newsletters. By adding subtle motion to an already beautiful photo, they will make your customers do a double-take and enjoy that extra thought and story that goes into making the final cinemagraph.
This service provides our clients with the execution of ideas that cannot be achieved through an in-camera shot. The photos are planned in advance, and each image is shot separately to be later composited in Photoshop during the post-production phase. Using this technique, we can achieve the impossible and create photo-realistic images that aim to sell your products and inspire!
We select the perfect backgrounds and props to compliment your products and help elevate your service offerings. Our team of specialists will design a set unique to your business that will match your brand’s tone, look, and feel.
We begin by gaining an in-depth understanding of your brand, including its history, unique sales proposition, positioning in the market, and target audience. Our Toronto photography experts will take into account the message you wish to communicate, as well as the audience you want to engage, and create compelling storyboards for your custom photographs.
With a clearly defined strategy for your photoshoot, The Influence Agency begins sourcing the best locations, props, and models to ensure your customer photographs meet the highest standards. With millions of photos uploaded to social media every day, high-quality, professionally taken images have the most excellent chance to stand out from the crowd and generate the engagement your business needs.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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213 Sterling Rd.
Unit 214
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