TikTok (formerly Musical.ly) is a social media application that encourages users to shoot and upload short videos, up to 60 seconds in length. With over 500 million monthly active users, TikTok challenges have legitimately become a unique way to generate online engagement and mass amounts of user generated content, as well as leverage viewership and increase overall marketing reach.
If you ask nearly anyone in the world what TikTok is, chances are they’ll know the answer. From small businesses to the top social media influencers, people are using TikTok to generate interest, build email lists, and grasp consumer attention. Not only is this being accomplished through placing advertisements within the platform, but also through partnering with TikTok influencers.
At The Influence Agency, we’ve watched TikTok content rise to social media stardom, and we don’t see it’s reign diminishing anytime soon. If you’re thinking of marketing your brand on TikTok, the time is now.
As the third most downloaded social media app of all time, TikTok’s rise to fame has opened up a new way for brands and marketing agencies to interact and connect with customers organically. Influencer marketing, customer engagement, e-commerce capabilities, audience targeting, and consumer awareness are all aspects of TikTok that have made it a critical channel when promoting a business online.
TikTok also has the longest “average seconds spent in app per session” with 342s compared to 259s for Facebook, and 152s for Instagram.
Having a TikTok Marketing Agency at your side opens up a new avenue for creative production, social media marketing and global distribution all within the palm of your hands. Our team of in-house social media strategists, videographers, and photographers are not only TikTok experts, they’re also very active on the platform. This brings a level of expertise and experience that you won’t find with other creative teams.
TikTok started showing short ads in 2019, however, influencer marketing is still the primary entry point for most brands who are experimenting with the platform.
From a paid media standpoint, TikTok Ads allows for the following types of campaigns: brand takeover, in-feed native videos, hashtag challenges, and Snapchat-style 2D lens filters for photos.
A key benefit of TikTok marketing is that advertisements TikTok ads are naturally integrated into your viewing session and appear in between videos as you scroll. This ultimately lends itself to a very seamless ad experience and ability to increase visibility and interest, all while remaining integrated into the overall app environment.
TikTok Ads offer an incredibly powerful, quick-to-learn advertising platform that helps businesses spread their message, purpose, and products to millions of TikTok users around the world. It is important to note that while TikTok ads are great for top of funnel awareness, views, and link clicks, don’t expect a huge ROI when it comes to sales and conversions.
As an influencer marketing agency, we strategically use TikTok Ads and TikTok influencer marketing content to generate organic and paid reach to a broad but highly interested (and actively engaged) audience. Regardless of your business type, our agency can help you craft user-winning content and media that goes viral and drives results.
TikTok is known for being super popular with teens, which makes sense as 27% of its users are between 13-17 years of age. But interestingly enough, its largest age demographic (42%) is the young adult crowd (18-24 years old).
Typically, TikTok videos are paired with top-trending sounds or music with added text for accessibility. TikTok videos with catchy sounds clips and a comedic element tend to blow up and go viral. Unlike other platforms, when content goes viral on TikTok, there are not only millions of impressions on the content, people take it one step further and re-create the video themselves using the same sound.
Most often, dancing videos and TikTok Challenges reach viral status because of their low barrier to entry and desire for creators to share their own rendition of what is currently trending. Take the most popular song or dance of the moment and challenge the world to submit their best content, and you’ll truly see just how wide the platform can reach.
From a content marketing perspective, combining TikTok influencer marketing with supporting blogs, email blasts, and social media activity can really increase awareness, especially if the goal is to drive users to a single endpoint, such as a product page.
There are five main ad placements on TikTok. Each has various benefits and different minimum spends.
TikTok ads start at $10 per 1000 views (CPM), with a minimum spend ranging from $500 to $160,000+ USD depending on the campaign format.
Please contact us for more pricing information.
Similar to Influencers on other social media platforms, the cost of TikTok Influencers varies based on the number of followers and engagement. The cost of TikTok Influencers can range from $500-$10,000.
TikTok feeds content to it’s users algorithmically by breaking it into two sections. TikTok receives a user video and releases it through an initial push to users. Once this is done their algorithm gives your TikTok video a performance rating based on best practices. This consists of how many shares, comments and likes your video receives during its initial release.
The TikTok algorithm then measures how much of the video is watched in conjunction with how many likes it receives before triggering the platform to release the video into phase two, each phase leading to more visibility, and potential virality.
Within the TikTok application, you can see the gender split and location of your followers. With regards to specific videos, you can view impressions, engagement, and average viewer duration.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"