Content Strategy The Information
WHAT IS CONTENT MARKETING?
Content marketing strategy is about thinking critically about what you’re going to say, who is going to listen, and where it will be heard. A brilliant message to no one is ineffective. A dull message to everyone has little positive impact, and in fact, could actually damage a brand.
Content marketing strategy is about the development of content, and the manner by which to deploy it artfully and strategically.
When developing a content strategy, the message, audience, platform and timing are the cornerstones.
We work with our clients to understand the key-target demographic(s) they wish to connect with.
We then do our research to understand where our desired audience is most present and active.
Timing is everything, so executing the creative and the delivery is of the utmost importance in creating campaigns that produce results.
WHY IT’S IMPORTANT
Our content strategy is dictated by the brands we work with. Whether you are looking to promote a single video, or producing a long form thematic blog content series, we have the ability to plan and execute a successful campaign.
“You can’t sell anything if you can’t tell anything.”
– Beth Comstock