Content Strategy The Information


Content marketing strategy is about thinking critically about what you’re going to say, who is going to listen, and where it will be heard. A brilliant message to no one is ineffective. A dull message to everyone has little positive impact, and in fact, could actually damage a brand.

Content marketing strategy is about the development of content, and the manner by which to deploy it artfully and strategically.



When developing a content strategy, the message, audience, platform and timing are the cornerstones.

The Message
We assist agencies and businesses in developing the messaging their audience will care about.

The Audience
We work with our clients to understand the key-target demographic(s) they wish to connect with.

The Platform
We then do our research to understand where our desired audience is most present and active.

The Timing
Timing is everything, so executing the creative and the delivery is of the utmost importance in creating campaigns that produce results.



Our content strategy is dictated by the brands we work with. Whether you are looking to promote a single video, or producing a long form thematic blog content series, we have the ability to plan and execute a successful campaign.

Aside from creating the content strategy, we focus on maximizing the reach of your campaign through SEO, Paid Search, and Social media marketing and syndication.

Contact Us

“You can’t sell anything if you can’t tell anything.”

– Beth Comstock

Read what clients have to say about The Influence Agency

The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!

Reviewer: Adam Julian Mahgoub


5 out of 5 stars

Great agency to have by your side if your looking to grow your social followers. Recommend.

Reviewer: Mohammed Mazharuddin


5 out of 5 stars

The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. As an artist, they have also provided me with valuable insight regarding the growth of my personal brand. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way.

Reviewer: Kassandra Nunes


5 out of 5 stars

Read what clients have to say about The Influence Agency