Content strategy

A solid content marketing strategy comes down to thinking critically about what you’re going to say, identifying who is going to listen, and determine where it will be heard. Content without marketing strategy is like singing into a microphone that’s unplugged. A brilliant message to no one is ineffective. A dull message to everyone has little positive impact, and in fact, could hurt your brand. We make sure that when you hit publish, your content gets the views, clicks, and links that it deserves.

Blog Content - The Influence Agency
Blog
Content
Custom Brand - The Influence Agency
Custom
Brand
Photography
Video Production - The Influence Agency
Video
Production

Our Process

When developing a content strategy, the message, audience, platform and timing are the cornerstones.

The message

the message

We assist agencies and businesses in developing the messaging their audience will care about.

The audience

the audience

We work with our clients to understand the key-target demographic(s) they wish to connect with.

The platform

the platform

We then do our research to understand where our desired audience is most present and active.

The Timing

the timing

Timing is everything, so executing the creative and the delivery is of the utmost importance in creating campaigns that produce results.

Content marketing strategy - The Influence Agency

WHY IT’S IMPORTANT

Our content strategy is dictated by the brands we work with. Whether you are looking to promote a single video, or producing a long form thematic blog content series, we have the ability to plan and execute a successful campaign.

Aside from creating the content strategy, we focus on maximizing the reach of your campaign through SEO, Paid Search, and Social media and syndication.

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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The Influence Agency: Influencer Marketing Toronto