Content Strategy The Information

WHAT IS CONTENT MARKETING?

Content marketing strategy is about thinking critically about what you’re going to say, who is going to listen, and where it will be heard. A brilliant message to no one is ineffective. A dull message to everyone has little positive impact, and in fact, could actually damage a brand.

Content marketing strategy is about the development of content, and the manner by which to deploy it artfully and strategically.

OUR PROCESS

When developing a content strategy, the message, audience, platform and timing are the cornerstones.

The Message
We assist agencies and businesses in developing the messaging their audience will care about.

The Audience
We work with our clients to understand the key-target demographic(s) they wish to connect with.

The Platform
We then do our research to understand where our desired audience is most present and active.

The Timing
Timing is everything, so executing the creative and the delivery is of the utmost importance in creating campaigns that produce results.

WHY IT’S IMPORTANT

Our content strategy is dictated by the brands we work with. Whether you are looking to promote a single video, or producing a long form thematic blog content series, we have the ability to plan and execute a successful campaign.

Aside from creating the content strategy, we focus on maximizing the reach of your campaign through SEO, Paid Search, and Social media marketing and syndication.