20 UGC Creators to Follow for Content Inspo
Tips & Tools | 8 min read
4 Tips For a Successful Branded Shoot
Tips & Tools | 3 min read
An incredibly simple online graphic design websites, this one of the most accessible platforms to use as a market, here’s why Canva is an important tool! We use Canva every day as part of our business, whether it’s our Client Success Managers, Paid Media Team or our Social Media Managers, we often utilize the easy-to-use functionality of pulling together quick, dynamic and high-quality graphics at the ready with Canva. There are amazing templates, design elements, fonts, and a large bank of imagery. Don’t have Photoshop or the skills to use it? Familiarize yourself with Canva, you won’t regret it, and it may just be your best asset yet.
We recently mentioned Canva as part of our Infographic Blog: 50+ Free Digital Marketing Tools – feel free to check out that blog if you’re looking for more free tools to add to your marketing tool-kit!
Let’s dive into what Canva’s about and how you can use it!
Founded in 2012, Canva is an Australian-based graphic design platform that allows you to quickly and effortlessly put together design collateral such as, social media graphics, portfolios, presentations, newsletters, posters, brochures, menus & more! This platform is available on both desktop and mobile and features a large bank of dynamic imagery, hundreds of templates, colours, fonts, illustrations, GIFs, and graphics.
This should be a tool you take advantage of if you’re looking to communicate across multiple platforms, utilizing consistent and quality branding. You can showcase your brand personality and drive the ROI of your business with simple and effective content marketing.
The possibilities are endless with Canva, and it truly can help elevate your content to the next level. Canva is meant for the non-designer, has many similar functionalities to Adobe Photoshop, and is a completely professional-level program with over 10 million users.
You can use the tools to create marketing collateral for social media platforms such as Facebook, Instagram, Pinterest, YouTube, and it has all the correct dimensions for those platforms, so you don’t have to go looking to figure out the sizing. It also has the functionality to house all of your brand colours, logos, and fonts to be accessed for any design you may be creating for your business.
The ability with Canva to amp up your content can help impress your clients, execute on the brand vision, and help garner brand awareness. When you harness the power of social media with the quality of good content marketing can truly help you navigate you or your clients to the top of their game.
Continue to utilize graphic design elements and social media and keep it prominent as part of your effective digital marketing strategy, leverage your skills and your content. Incorporating dynamic visuals are a very integral part of a digital strategy. Canva will help you get there!
Canva is very easy to use! There are a few things you can do before starting your design process that will help you navigate the creation process.
If you’re just beginning with Canva, or you’re using it in a non-professional setting or for personal use, the Free account is where it’s at. If you’re in an agency setting or a working marketing professional looking to differentiate your content from others, we recommend Canva Pro. The few differences in the Pro version of the program are the abilities to:
Are you utilizing Canva as part of your digital or content marketing strategy for 2020? Try implementing some of our tips and try out this amazing platform!
To learn more about what we do here at The Influence Agency and how we can help you with your business or next influencer marketing campaign, feel free to Contact Us today!
Tips & Tools | 8 min read
Tips & Tools | 3 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
