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Why Canva Is An Important Tool

Samuel Butcher
Written By
Samuel Butcher
Published On
May 27, 2020
Why Canva Is An Important Tool

An incredibly simple online graphic design websites, this one of the most accessible platforms to use as a market, here’s why Canva is an important tool! We use Canva every day as part of our business, whether it’s our Client Success Managers, Paid Media Team or our Social Media Managers, we often utilize the easy-to-use functionality of pulling together quick, dynamic and high-quality graphics at the ready with Canva. There are amazing templates, design elements, fonts, and a large bank of imagery. Don’t have Photoshop or the skills to use it? Familiarize yourself with Canva, you won’t regret it, and it may just be your best asset yet.

We recently mentioned Canva as part of our Infographic Blog: 50+ Free Digital Marketing Tools – feel free to check out that blog if you’re looking for more free tools to add to your marketing tool-kit!

Let’s dive into what Canva’s about and how you can use it!

canva marketing tool logo with colour

What Is Canva?

Founded in 2012, Canva is an Australian-based graphic design platform that allows you to quickly and effortlessly put together design collateral such as, social media graphics, portfolios, presentations, newsletters, posters, brochures, menus & more! This platform is available on both desktop and mobile and features a large bank of dynamic imagery, hundreds of templates, colours, fonts, illustrations, GIFs, and graphics.

This should be a tool you take advantage of if you’re looking to communicate across multiple platforms, utilizing consistent and quality branding. You can showcase your brand personality and drive the ROI of your business with simple and effective content marketing.

canva marketing tool templates

Endless Possibilities

The possibilities are endless with Canva, and it truly can help elevate your content to the next level. Canva is meant for the non-designer, has many similar functionalities to Adobe Photoshop, and is a completely professional-level program with over 10 million users

You can use the tools to create marketing collateral for social media platforms such as Facebook, Instagram, Pinterest, YouTube, and it has all the correct dimensions for those platforms, so you don’t have to go looking to figure out the sizing. It also has the functionality to house all of your brand colours, logos, and fonts to be accessed for any design you may be creating for your business.

Amp Up Your Content

The ability with Canva to amp up your content can help impress your clients, execute on the brand vision, and help garner brand awareness. When you harness the power of social media with the quality of good content marketing can truly help you navigate you or your clients to the top of their game.

Continue to utilize graphic design elements and social media and keep it prominent as part of your effective digital marketing strategy, leverage your skills and your content. Incorporating dynamic visuals are a very integral part of a digital strategy. Canva will help you get there!

canva side bar menu

How To Use It

Canva is very easy to use! There are a few things you can do before starting your design process that will help you navigate the creation process.

  • Consider where the content is living.
  • Think of ideas – make it fun, professional, and most important aligned with your or the brand.
  • Take a look at the Canva templates to see if you can modify it to something that is aligned with your idea.
  • Consider aesthetics: Balance, tone, colours, font, etc.
  • Use the blank dimension templates provided by Canva or key in custom dimensions.
  • Using the sidebar tools, start building your content piece!
  • Once you’ve completed your designs, choose the option to save and export as the proper file type for your needs.

Free vs. Pro

If you’re just beginning with Canva, or you’re using it in a non-professional setting or for personal use, the Free account is where it’s at. If you’re in an agency setting or a working marketing professional looking to differentiate your content from others, we recommend Canva Pro. The few differences in the Pro version of the program are the abilities to:

  • Take designs you’ve already completed, and change them into new dimensions.
  • Upload your specific brand font, or your clients’ font and use them at your disposal!
  • Have multiple teams using one Canva account? Organize all collateral, photos, uploads, and completed work with Folders.
  • Access to additional imagery, GIFs, illustrations, and many more templates, without paying per image.

Are you utilizing Canva as part of your digital or content marketing strategy for 2020? Try implementing some of our tips and try out this amazing platform!

To learn more about what we do here at The Influence Agency and how we can help you with your business or next influencer marketing campaign, feel free to Contact Us today!


  • Samuel Butcher

    Samuel Butcher is the Social Content Manager at TIA. He is passionate about all things creative & content. In his spare time this vegan-foodie can often be seen travelling and soaking up the sun while capturing amazing photography with his keen eye! You can follow him @smbtchr

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  • Samuel Butcher

    Samuel Butcher is the Social Content Manager at TIA. He is passionate about all things creative & content. In his spare time this vegan-foodie can often be seen travelling and soaking up the sun while capturing amazing photography with his keen eye! You can follow him @smbtchr

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