Instagram TIA Tiktok Youtube

Going Viral: How TikTok is Fuelling the Music Industry

Eliza Mehr
Written By
Eliza Mehr
Published On
Jun 21, 2021
music industry

It’s no secret that TikTok has been a huge contributor to the rising popularity of countless songs. The auditory component of the short form videos being shared are essential to the viral nature of the platform. Many avid users will associate specific tracks with the emerging trends and dances opposed to correlating them with the artist or origination; thus, influencing the source of “mainstream” taste in music.

Typically, what’s being shared on social media is dictated by what’s already trending, whereas TikTok has now pivoted to a place where it has become the determinant of such. With 100 million monthly users in the United States alone, the app has a massive audience that holds tremendous social power. Keep reading to learn more about how TikTok is impacting the music industry as a whole in unprecedented ways.

Utilizing Stardom

It’s easy to build a music career out of pre-existing fame, especially when you already have a cult following. Whether driven by an unfulfilled dream or increased wealth, depending on your fanbase for success may seem like an effortless route. However, it’s certainly one that hasn’t failed for many creators. TikTok star Bella Porch who garnered 71.1M followers through her quirky facial movements and innocent lip syncing has now released a sassy debut single, “Build a Bitch”, for Warner Records. Anything is possible when you’re the third-most-followed creator on an app with over 2 billion downloads.


✨You don’t get to pick and choose✨

♬ Build a B*tch – Bella Poarch

Creators Finding Fame

Making a name for yourself can be an ambitious goal in this era of viral prodigies and endless talent. Nevertheless, you may just get lucky enough that the inexplicable TikTok algorithm will share your content with millions of people. Canadian music producer Tiago Garcia-Arenas managed to land himself a record deal with Epic Records after laying catchy sounds and his own voice against unique beats. Some of his releases include, “My Heart Went Oops”, “Muffins In The Freezer”, and “They Call Me Tiago”. These aren’t your typical chart toppers though, and probably wouldn’t have found the success they did without TikTok’s extraneous nature.


shoutout to the Canadian radio when this happened, from the basement to my song being on the radio #theycallmetiago #tiagz

♬ They Call Me Tiago (Her Name Is Margo) – Tiagz

Showcasing Minorities

Giving those who aren’t typically in the spotlight a place to shine is one of the more genuinely impactful benefits of TikTok’s reach. Shina Novalinga, an Indigenous woman with a soulful voice has taken the stage to her 2 million followers through native throat singing. Her videos are shocking to many who have never been exposed to this form of music, redefining its meaning and making it exponentially more powerful in educating about the importance of these vocals in her Innu culture.


Throat singing “Qimmiguluapik”, “The Little Puppy” #inuit #inuittiktok #throatsinging #thelittlepuppy

♬ original sound – Shina Nova

Resurfacing of Old Hits

11 years ago, Mike Posner and Benny Blanco were just college students messing around when they released “Please Don’t Go”, and now it’s resurfaced with over 750,000 TikToks using the track as background audio. Old hits are getting exposed to a new audience and giving them another chance at the charts. This same occurrence was also experienced with Fleetwood Mac’s 1977 anthem, Dreams, after a user by the name of 420doggface208 blew up from featuring it in a video. The craziest part of this situation is that he was merely skateboarding while sipping on cranberry juice – and is now a modern icon. While there’s no definitive reason as to why these specific songs have been the lucky ones, they are a great display of leveraging music of the past to transform into timeless sensations.

If you see us driving around like this.. no you didn’t. #fyp #foryou
♬ Please Don’t Go – Mike Posner

Blowing Up the Unthinkable

In the most unexpected turn of events with no intelligible explanation, Nickelodeon cartoon characters, The Backyardigans, have risen to the number one spot on the music charts. A song called “Castaways” from a 2005 episode of the television show managed to surpass both Nicki Minaj and SZA on the Billboard Hot 100 singles for a short period of time after making its way to TikTok. Users have added the sound to almost 1 million miscellaneous videos, and that doesn’t even include the emerging remixes. This phenomenon is consistently occurring, and demonstrates the new era of social content that the platform boasts and how anything is possible these days.


turning “Into the thick of it” into a trap song #intothethickofit #intothethickofitremix #tiktoksong

♬ Into The Thick Of It! – The Backyardigans

As TikTok continues to grow and evolve with the world around us, it will be remarkably interesting to see the evolution of trends and the continuous impacts it has on the realm of music as it ceaselessly shapes the digital landscape.


  • Eliza Mehr

    Eliza Mehr is a Multimedia Coordinator at the influence agency, with a strong passion for digital marketing, content creation, and all things social media.

Share this


  • Eliza Mehr

    Eliza Mehr is a Multimedia Coordinator at the influence agency, with a strong passion for digital marketing, content creation, and all things social media.

Read more from Social Media Management


Stay up to date with the latest marketing, social media tips, guides and news.


Read what our clients have to say

Universal Music Logo

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International Logo

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted Lens Logo

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -

The Rosé Picnic Logo

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas Logo

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired Logo

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -

Location Map - The Influence Agency

Connect With Us!

    The Influence Agency: Influencer Marketing Toronto