Tik Tok users having fun
Judy Walters

How to Get TikTok Famous: The TikTok Algorithm Explained 2020

In the ‘90s we witnessed the birth of the internet, in 2004 along came Facebook, and now, in 2020, there is TikTok. 

TikTok has carved a name for itself in the crowded social media space, becoming a worldwide phenomenon. From cooking tutorials to DIY home decor, dancing videos, and more, TikTok truly makes us feel like we can do it all. For this reason, there’s nothing like the feeling of posting your latest masterpiece only to wake up in the morning and see the 7 views and 4 likes it has received. Pure disappointment. This is why I have taken my TikTok fame into my own hands – attempting to better understand the TikTok algorithm to help all of us receive the kind of love and attention that our videos deserve.

From your favourite Hype House member to your best friends’ grandpa, the app’s ability to entertain is undeniable. However, like any digital platform, there is a method to the madness. This blog will share what we know about the TikTok algorithm and highlight the factors that determine how well your video performs. 

@analisseworldHip hop Betty and Veronica 😂♥️ @katttrod♬ Do It – Chloe x Halle

How does the TikTok algorithm Work? 

I must start by prefacing that the TikTok algorithm is not as simple as some of our other favourite social platforms out there, but that doesn’t mean there isn’t a way to improve your reach and engagement. From the time you post to your background music all the way to the lighting, there are a million small factors that affect your video’s success. 

The first, and arguably most important, concept to understand is how TikTok feeds your content to its users. The most basic way to understand the TikTok algorithm is by breaking it down into two sections:

First, TikTok receives a video and releases an initial push to viewers. Once this is done, the TikTok algorithm gives your video a performance rating. This consists of how many shares, comments, and likes your video receives during its initial release. The TikTok algorithm then measures how much of the video is watched in contrast to how many likes it receives, triggering the platform to show the video to more people.

Your TikTok feed is ultimately divided into two experiences, your “Following” and the “For You” page. While the following page may let you see what your friends are up to, the For You page is the ultimate way to increase your visibility and potential variability. This is a good time to note that not only can TikTok propel you to stardom, but can also be a great marketing tool. The endless stream of curated content isn’t only addicting but specially catered to posts from users, creators, and companies alike, that you interact with. 

So what does this mean? Simply put, according to the TikTok Algorithm, the For You page is the first step in winning the TikTok lottery. 

4 Key Steps in Getting and Staying on TikTok’s For You Page 

1. Hashtags

Landing on the For You page means that your video will be visible to an unlimited number of users. he first way to get there is by using the right hashtags. If you’ve ever wondered why so many of your fellow TikTokers include the use of hashtags like #foryou #foryoupage #FYP, this is the exact reason why.

As Vice points out, no one truly knows the answers to the For You page algorithm or if the hashtag theory holds true, but judging by the most popular hashtags and the correlation of their view to like ratio it seems to be a good starting point. 

Not only does the For You page hashtag theory seem to aid in one’s viral success but the TikTok algorithm seems to favour other popular hashtags that are trending. When you hit the discover tab, TikTok allows you to see these trending hashtags and their viewership, proving that certain hashtags can be favoured within the app. If your hashtags don’t relate to your post and what’s going on outside of the TikTok walls, odds are they aren’t going to be trending, so make sure to check out some of the top trending hashtags before making your post public!

Personally, I don’t think #dogsofitiktok should ever stop trending.

@hankthegoldenBanana duo ##dogs ##mydogs ##fyp ##dogsoftiktok ##dogs♬ Banana (feat. Shaggy) – DJ FLe – Minisiren Remix – Conkarah

2. Captions

Next up, and maybe equally as important is your caption. The TikTok algorithm tends to pick up on digestible content. This means that it is a content-first based platform, and by keeping the captions short, viewers are more likely to stick around for the entirety of the video. How much of your video is watched is then taken into account by the algorithm before being pushed out to a second, wider range of viewers. 

3. Background Music

Thirdly, TikTok’s background music is another way to optimize your discoverability. Trending music is a key contributor to your video’s success. Similar to the hashtag theory, you can see what songs and sounds are trending, which may result in a boost of viewership and engagement.

4. Duets

Lastly, a great way to boost your reach and engagement is by filming a duet on one of your favourite TikTok creator’s videos. Odds are the creator you interact with, along with their followers, will be more likely to see your content. This translates into a better chance of getting flagged by TikTok’s algorithm and remaining on the For You page longer! So whether you enlist a friend for support, or take to a solo duet, this is a great way to get noticed, produce some engaging content, and grow your following!

@mynameisalex.french##duet with @charlidamelio :)))♬ Sweet and Salty – goalsounds

Some Final Thoughts

SO, now that we have a better understanding of the TikTok algorithm if you’ve ever asked yourself if TikTok fame could be in your future, the simple answer is yes! With over 1 billion users, TikTok fame is not that unattainable, and with strategic content creation that is relevant, trending, and engaging, you may just be the next Charlie D’amelio waiting to be discovered. 

4 SHARE THIS

SUBSCRIBE TO OUR NEWSLETTER

Leave A Comment

 

Related Posts

Jul 06,2020

The Advantages of Using LinkedIn as a Marketing Tool in 2020

The importance of the digital realm for both personal and professional activities continues to...

Tik Tok users having fun
Jun 29,2020

TikTok Algorithm Explained 2020

In the ‘90s we witnessed the birth of the internet, in 2004 along came...

Jun 26,2020

Social Media Trends of 2020 So Far

By Eliza Mehr, Taylor More and Tanya Cruz When we looked into our imaginary...

companies supporting pride
Jun 26,2020

How Companies Can Support Pride

June is a time of celebration but also a time to learn about history,...

10 TikTok Creators You Need To Follow Right Now
Jun 26,2020

10 TikTok Creators You Need To Follow Right Now

There’s no denying that TikTok is taking the world of social media by storm....

Queer content creators posing
Jun 26,2020

Queer Voices Share How to Nail Pride Marketing

Every June, people’s social media feeds are flooded with Pride-related content as people all...

lgbt creators artists lgbt influencers
Jun 26,2020

15 Fave LGBTQ2+ Creators

Happy Pride Month to everyone. In this blog, we’re highlighting 15 of our fave...

black creators header blog
Jun 23,2020

100 Black Creators You Should Be Following

Over the last 3 weeks, we’ve taken this time to educate ourselves, and learn...

generation z using technology
Jun 22,2020

How To Market To Gen Z

Before you consider this demographic as part of your next marketing strategy, you first...

Google Shopping Campaigns for Beginners
May 29,2020

Google Shopping Campaigns for Beginners

In today’s rapidly changing digital marketplace, traditional retail brands must quickly adapt in order...

The Influence Agency: Influencer Marketing Toronto