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We’re all looking for a reason to celebrate, aren’t we? 🥳
And you can’t deny that festivities are even better when everyone joins in on the fun.
Avoid FOMO by adding this list of social media holidays and awareness days to your 2023 calendar! Whether you’re a netizen who just likes being part of the conversation or a brand looking to engage audiences with timely campaigns, posting about these special days is your shot at becoming the life of the party. 🎉
Social Media Holdiays by Month:
Financial Wellness Month
January 1 – New Year’s Day
January 2 – Science Fiction Day
January 4 – National Trivia Day
January 11 – Human Trafficking Awareness Day
January 9 – Clean Off Your Desk Day (2nd Monday of January)
January 13 – National Sticker Day
January 15 – National Hat Day
January 15 – National Bagel Day
January 17 – Ditch Your Resolution Day
January 20 – Cheese Lovers Day
January 19 – Get to Know Your Customers Day (3rd Thursday of January)
January 21 – National Hugging Day
January 22 – Chinese New Year (varies every year)
January 24 – National Compliment Day
January 25 – Opposite Day
January 28 – Data Privacy Day
February 4 – World Cancer Day
February 5 – National Weatherperson’s Day
February 7 – National Send a Card to a Friend Day
February 7 – Safer Internet Day (2nd Tuesday of February)
February 9 – National Pizza Day
February 11 – Inventors Day
February 11 – International Day of Women and Girls in Science
February 13 – World Radio Day
February 13 – Galentine’s Day
February 14 – Valentine’s Day
February 17 – Random Acts of Kindness Day
February 20 – World Day of Social Justice
February 21 – International Mother Language Day
February 21 – Family Day (in Canada)
March 1 – Zero Discrimination Day
March 3 – World Wildlife Day
March 3 – National Employee Appreciation Day (1st Friday of March)
March 3 – National Day of Unplugging (1st Friday of March)
March 7 – National Be Heard Day
March 8 – International Women’s Day
March 8 – National Proofreading Day
March 10 – National Pack Your Lunch Day
March 10 – National Women and Girls HIV/AIDS Awareness Day
March 14 – Potato Chip Day
March 14 – National Napping Day
March 14 – Equal Pay Day (varies each year)
March 15 – World Consumer Rights Day
March 17 – St. Patrick’s Day
March 17 – World Sleep Day (the Friday before Spring Vernal Equinox)
March 18 – Global Recycling Day
March 18 – Awkward Moments Day
March 20 – International Day of Happiness
March 20 – World Storytelling Day
March 20 – First Day of Spring (Spring Equinox)
March 21 – International Day for the Elimination of Racial Discrimination
March 21 – World Poetry Day
March 22 – World Water Day
March 23 – National Puppy Day
March 25 – Earth Hour Day (last Saturday of March)
March 26 – Purple Day (epilepsy awareness)
March 29 – National Mom and Pop Business Owners Day
March 30 – National Take a Walk in the Park Day
March 31 – International Transgender Day of Visibility
Celebrate Diversity Month
National Stress Awareness Month
Move More Month
National Poetry Month
April 1 – April Fools Day
April 2 – World Autism Awareness Day
April 3 – Find a Rainbow Day
April 6 – National Walking Day
April 7 – World Health Day
April 10 – National Siblings Day
April 10 – Encourage a Young Writer Day
April 11 – National Pet Day
April 12 – International Day of Human Space Flight
April 15 – National Tax Day
April 16 – National Wear Your Pajamas to Work Day
April 17 – Haiku Poetry Day
April 20 – National High-Five Day (3rd Thursday of April)
April 22 – Earth Day
April 23 – National Picnic Day
April 23 – World Book Day
April 26 – International Lesbian Visibility Day
April 27 – National Take Our Daughters and Sons to Work Day (4th Thursday in April)
April 29 – International Dance Day
April 30 – National Honesty Day
April 30 – National Adopt a Shelter Pet Day
April 30 – International Jazz Day
Skin Cancer Awareness Month
Mental Health Awareness Month
May 1 – International Workers’ Day
May 5 – Cinco de Mayo
May 5 – Space Day (First Friday of May)
May 14 – Mother’s Day (Second Sunday of May)
May 15 – International Day of Families
May 16 – Love a Tree Day
May 17 – International Day Against Homophobia and Transphobia
May 19 – Agender Pride Day
May 21 – National Bike to Work Day (Third Friday of May)
May 21 – Endangered Species Day (Third Friday of May)
May 24 – National Scavenger Hunt Day
May 24 – Pansexual Visibility Day
May 26 – Heat Awareness Day (Last Friday of May)
May 29 – Memorial Day (Last Monday of May)
May 31 – World No-Tobacco Day
June 1 – Global Day of Parents
June 2 – World Running Day
June 3 – World Bicycle Day
June 5 – World Environment Day
June 8 – World Oceans Day
June 8 – Best Friends Day
June 11 – International Children’s Day (2nd Sunday of June)
June 14 – National Flag Day
June 19 – Juneteenth (Freedom Day)
June 18 – Father’s Day (3rd Sunday of June)
June 21 – First Day of Summer (falls between June 20 to 22 every year)
June 21 – National Selfie Day
June 21 – World Music Day
June 21 – International Yoga Day
June 23 – Take Your Dog to Work Day (1st Friday after Juneteenth)
June 27 – National Sunglasses Day
June 28 – Stonewall Riots Anniversary
June 30 – Social Media Day
National Minority Mental Health Awareness Month
July 1 – Canada Day
July 2 – World UFO Day
July 3 – International Plastic Bag Free Day
July 4 – Independence Day (USA)
July 6 – Omnisexual Visibility Day
July 7 – World Chocolate Day
July 8 – National Video Games Day
July 11 – Cheer Up the Lonely Day
July 11-17 – Non-Binary Awareness Week
July 14 – Non-Binaary People’s Day
July 15 – Social Media Giving Day
July 15 – National Clean Beauty Day (USA)
July 16 – National Ice Cream Day
July 16 – International Drag Day
July 17 – World Emoji Day
July 18 – World Listening Day
July 30 – International Friendship Day
August 1 – Respect for Parents Day
August 2 – National Coloring Book Day
August 8 – International Cat Day
August 8 – National CBD Day
August 9 – National Book Lovers Day
August 10 – National Lazy Day
August 11 – National Sons and Daughters Day
August 12 – International Youth Day
August 13 – International Lefthanders Day
August 14 – National Financial Awareness Day
August 15 – National Relaxation Day
August 16 – National Tell a Joke Day
August 19 – World Humanitarian Day
August 19 – World Photo Day
August 26 – National Women’s Equality Day
August 26 – National Dog Day (USA)
World Alzheimer’s Month
LGBT History Month
Deaf Awareness Month
Hispanic Heritage Month (September 15 to October 15)
September 4 – National Wildlife Day
September 5 – International Day of Charity
September 4 – Labor Day (first Monday of September)
September 6 – Read a Book Day
September 8 – International Literacy Day
September 10 – National Grandparents Day (first Sunday of September after Labor Day)
September 12 – National Day of Encouragement
September 12 – National Video Games Day
September 16-22 – Bisexual Awareness Week
September 18 – International Equal Pay Day
September 21 – International Day of Peace
September 23 – First Day of Fall (varies between September 22 to 23 each year)
September 23 – Bisexual Visibility Day
September 27 – World Tourism Day
September 27 – National Women’s Health and Fitness Day (last Wednesday of September)
September 28 – National Good Neighbor Day
September 30 – International Podcast Day
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
October 1 – International Coffee Day
October 1 – World Vegetarian Day
October 2 – International Day of Nonviolence
October 2- World Habitat Day (First Monday of October)
October 3 – National Techies Day
October 4 – World Animal Day
October 4 – National Taco Day
October 5 – World Teachers Day
October 6 – World Smile Day (First Friday of October)
October 8 – International Lesbian Day
October 9 – Thanksgiving (Canada)
October 10 – World Mental Health Day
October 10 – Indigenous Peoples’ Day
October 11 – National Coming Out Day
October 11 – International Day of the Girl
October 12 – World Sight Day (second Thursday of October)
October 14 – National Dessert Day
October 15 – Global Handwashing Day
October 16 – World Food Day
October 16 – Bosses Day
October 20 – International Pronouns Day
October 24 – United Nations Day
October 24 – Asexual Awareness Week (Ace Week)
October 25 – Greasy Foods Day
October 26 – Intersex Awareness Day
October 30 – Checklist Day
October 31 – Halloween
Men’s Health Awareness Month (also known as “No-Shave November” and “Movember”)
Transgender Awareness Month
November 1 – World Vegan Day
November 1 – National Cook For Your Pets Day
November 1 – National Stress Awareness Day (First Wednesday of November)
November 4 – National Candy Day
November 5 – Daylight Saving Time Ends (First Sunday of November)
November 6 – Transgender Parent Day
November 8 – National Cappuccino Day
November 8 – Science, Technology, Engineering, and Medicine (STEM) Day
November 8 – Intersex Day of Remembrance
November 9 – Social Media Kindness Day
November 11 – Veterans Day
November 13 – World Kindness Day
November 13-19 – Transgender Awareness Week
November 15 – Clean Out Your Refrigerator Day
November 17 – International Students Day
November 19 – International Men’s Day
November 20 – Universal Children’s Day
November 20 – Transgender Day of Remembrance
November 21 – World Hello Day
November 23 – Thanksgiving Day (fourth Thursday of November)
November 24 – Black Friday
November 25 – Small Business Saturday (last Saturday of November)
November 25 – National Entrepreneurs Day (third Tuesday of November)
November 26 – National Cake Day
November 27 – Cyber Monday
November 28 – Giving Tuesday
November 29 – Electronic Greeting Card Day
December 1 – World AIDS Day
December 3 – International Day of Persons with Disabilities
December 4 – National Cookie Day
December 5 – World Soil Day
December 5 – International Ninja Day
December 7 – Start of Hanukkah
December 8 – Pansexual Pride Day
December 10 – International Human Rights Day
December 10 – International Animal Rights Day
December 11 – International Mountain Day
December 22 – First Day of Winter (varies between December 21 and 22 each year)
December 24 – Christmas Eve
December 25 – Christmas Day
December 31 – New Year’s Eve
December 31 – No Interruptions Day
When your brand is present for the biggest social media holidays and awareness days, you get to show the world that you know exactly how to get the party started with exciting content.
Here at The Influence Agency, we help brands begin conversations with their target audiences through engaging content. In other words, we’ve worked with hundreds of brands across the globe to produce stellar digital campaigns that are always a big hit. From influencer marketing to content strategy and web development, our experts have got you covered on every calendar day.
Ready to accept our invitation to be the life of the party in online spaces? Contact us now for more information!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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