We sourced 10 Canadian professional Hip-Hop dancers, whose large audiences are comprised of music lovers, to produce and film storyline choreography to play off the lyrics of “She Ain’t Gotta Do Much”.
All videos were professionally recorded and edited to ensure the output was polished, consistent, and unified.
Telling The Story
Before the launch of the full video, each dancer told their story with unique choreography to the single and published it to their social feeds. The dancers then all followed in the routine through a common chorus choreographed and directed by Tatiana Parker that unified the video content, in an integration that would appear organic and seamless.
This is a special one! I got to work on Classified’s music video campaign for “She Ain’t Gotta Do Much.” The mission was to show you “a day in the life of Addy Chan” so the homie Phil Garvin and I shot around my neighborhood in the LA Arts District. The Last Bookstore is where I go to discover and my family is my heart so they had to make the cut! (Isn’t my son adorable? COME ON!) Capturing these moments with Mike, our new dog, nerding out and dancing around my block feels like I ended up with a mini time capsule. Much love to my girl @tatiparker for gathering an all star group of Canadian ladies for this @classifiedhiphop #SheAintGottaDoMuch project. Check the hashtag for all the videos! Many thanks to my man @mikeosong and @odinthelittlechinaman for the cameos and the MVP @philgarvin who shot and edited this day in my life so beautifully.
This successfully created buzz and awareness about the new single.
The Final Video
Finally, we produced a collabo video which stitched together scenes from each dancers’ videos into one fluid music video.
The social syndication of content across social media platforms including Facebook, Instagram, and YouTube amounted to over 100,500 video views on YouTube and over 13,000 engagements to date.
Moreover, the campaign resulted in 100% positive brand sentiment, which means the audiences of all creators involved were excited and enthusiastic about the content they were producing and sharing.
The unique way in which anticipation, buzz, and awareness was created around Classified’s new single, “She Aint Gotta Do Much” with the help of these talented dance influencers provided our client with results that far exceeded their expectations.
Influencer Marketing can be one of the most impactful strategies to get your brand’s message across when backed by a creative, and out-of-the-box treatment – and this was by far one of our most memorable and exciting projects to work on!