If one of your resolutions this year is to boost your SEO keyword strategy in 2022, this is where you can start making it happen.
Right here, you’ll learn everything you need to know from one of North America’s top digital marketing agencies, The Influence Agency.
The goal of a keyword strategy is to improve organic Google rankings for your website. Every brand wants to make it to the top of search engine results pages (SERPs) because it helps establish you as a trustworthy source. Getting there is going to be quite the adventure, but it’s not impossible—and we’ll show you how.
With the right keyword strategy across your website, you increase your chances of driving relevant traffic to your pages and potentially higher conversion rates. This is because the people who came across your content were actually looking for that specific information, product, or service.
Compared to paid ads, SEO actually provides a much higher return on investment (ROI). As much as 94% of clicks are on organic rankings compared to the 6% that goes to ads.
Having an optimized keyword strategy acts very much like a marketing partner that constantly ensures that your website content is visible in the most organic way possible. Before you know it, you’ll be on your way to building better audience trust and brand awareness.
Putting together your keyword strategy for 2022 starts with doing the necessary research. First, you have to figure out how to distinguish the right keywords to use.
By using tools like Ahrefs or SEMrush, you’ll be able to identify popular keywords that have a high search volume. It’s easy to think that using keywords that generate 15,000 searches a month could increase the chances of having more website visitors, but this also means that there’s stiff competition. Selecting keywords that have a search volume of about 1,000 allows you to stay relevant with much less competition to worry about.
Most likely, the reason you’re producing content for your website is so that you can increase conversions, whether it’s for products or services. Select keywords that are closely related to these products or services to ensure you can effectively attract clients along the way.
Now that you’ve done the research, how you put these findings to use is called your keyword strategy. Here are some vital elements that will help you map out your SEO keyword strategy for 2022:
There’s a great chance your website is already ranking for certain keywords. You can use Google Search Console to see exactly which terms these are.
Leverage your current position and create more content that revolves around these topics to work your way up to the top of the search results!
For your keyword strategy in 2022, don’t forget to include taking a look at other websites that would be considered your competition. Which keywords do they use that they are ranking for?
Are there certain keywords they ignore that you could leverage to drive traffic to your own website?
To ensure that your SEO keyword strategy for 2022 becomes a success, you’re going to need the right tools to back you up and help you monitor your progress. This includes the following:
Your SEO keyword strategy for 2022 will be amplified when you inject some diversity into it. This means creating content that mixes up the different types of keywords all across your website, including the following:
Once you’ve organized all the terms that will be part of your keyword strategy in 2022, it’s time to optimize their usage for on-page SEO.
When producing blog content, make sure to use your chosen keywords about once every 100 words, including the first and last 100 words.
Placing these words in the title tag, H1 tag, a few other headings, and the Alt-text will help boost your ranking as well.
Optimizing your content for particular keywords will always be necessary. But to really upgrade your SEO keyword strategy in 2022, you have to look at the bigger picture and focus on optimizing topics as well.
Topic clusters, which are a collection of interlinked pages or articles regarding one umbrella topic, are among your best bets to establish authority in the eyes of Google.
For example, instead of simply writing a few blogs about the best practices in the world of influencer marketing, why not create a whole pillar page that features various blogs on travel, fashion, beauty, fitness, wellness, and lifestyle influencers? As you produce more relevant content, you slowly get to increase your website’s authority.
Incorporate these tips into your SEO keyword strategy for 2022, and you’re sure to see a quick boost in your rank. You’ll see that resolutions are achievable as long as you put in the effort to make them happen.
If you’re looking for the quickest and most efficient way to secure a top spot in the SERPs, then The Influence Agency’s Search Engine Optimization, Web Development, and Blog Content Writing services are exactly what you need.
Contact us to learn more about how we can help you get your brand to the top.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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