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What You Need to Know About Keyword Strategy in 2022

Josh Filderman
Written By
Josh Filderman
Published On
Jan 07, 2022
The word “keywords” inside a magnifying glass being held up by a hand

If one of your resolutions this year is to boost your SEO keyword strategy in 2022, this is where you can start making it happen. 

Right here, you’ll learn everything you need to know from one of North America’s top digital marketing agencies, The Influence Agency

The goal of a keyword strategy is to improve organic Google rankings for your website. Every brand wants to make it to the top of search engine results pages (SERPs) because it helps establish you as a trustworthy source. Getting there is going to be quite the adventure, but it’s not impossible—and we’ll show you how. 

How a Keyword Strategy in 2022 Can Help You

With the right keyword strategy across your website, you increase your chances of driving relevant traffic to your pages and potentially higher conversion rates. This is because the people who came across your content were actually looking for that specific information, product, or service. 

Compared to paid ads, SEO actually provides a much higher return on investment (ROI). As much as 94% of clicks are on organic rankings compared to the 6% that goes to ads. 

Having an optimized keyword strategy acts very much like a marketing partner that constantly ensures that your website content is visible in the most organic way possible. Before you know it, you’ll be on your way to building better audience trust and brand awareness. 

How to Choose the Right Keywords for Your Strategy

Putting together your keyword strategy for 2022 starts with doing the necessary research. First, you have to figure out how to distinguish the right keywords to use. 

Strike a Balance

By using tools like Ahrefs or SEMrush, you’ll be able to identify popular keywords that have a high search volume. It’s easy to think that using keywords that generate 15,000 searches a month could increase the chances of having more website visitors, but this also means that there’s stiff competition. Selecting keywords that have a search volume of about 1,000 allows you to stay relevant with much less competition to worry about. 

Strong Conversion Values

Most likely, the reason you’re producing content for your website is so that you can increase conversions, whether it’s for products or services. Select keywords that are closely related to these products or services to ensure you can effectively attract clients along the way. 

8 Things to Keep In Mind as You Map Out Your SEO Keyword Strategy in 2022

Now that you’ve done the research, how you put these findings to use is called your keyword strategy. Here are some vital elements that will help you map out your SEO keyword strategy for 2022:

Look at What You Currently Rank For 

There’s a great chance your website is already ranking for certain keywords. You can use Google Search Console to see exactly which terms these are.

Leverage your current position and create more content that revolves around these topics to work your way up to the top of the search results!

Take a Look at the Competition

For your keyword strategy in 2022, don’t forget to include taking a look at other websites that would be considered your competition. Which keywords do they use that they are ranking for?

Are there certain keywords they ignore that you could leverage to drive traffic to your own website

 a person looking at tools and analytics for their keyword strategy in 2022

Use the Right Tools

To ensure that your SEO keyword strategy for 2022 becomes a success, you’re going to need the right tools to back you up and help you monitor your progress. This includes the following: 

  • Google Keyword PlannerIt’s 100% free to use and helps you discover new keywords and forecasts related to your products, services, or website. Since it’s your goal to rank on Google’s search results you just know that Google’s Keyword Planner can provide valuable keyword targeting insights unlike any other! 
  • Ahrefs – This all-in-one SEO toolset will help you optimize your website, analyze your competitors, and provide information on what your customers are searching for. Additionally, it allows you to learn from your industry’s top-performing content and helps you keep track of your ranking progress. 
  • SEO assistantWhen creating content on Google Docs, make sure that this free tool is always activated! You’ll gain helpful tips as your write and see your average SEO score for each piece of content. 

Leverage Various Types of Keywords

Your SEO keyword strategy for 2022 will be amplified when you inject some diversity into it. This means creating content that mixes up the different types of keywords all across your website, including the following:

  • Short-tail keywords – These are shorter, generic keywords that are generally about three words or less. 
  • Long-tail keywords – To attract a more specific audience, use longer and more targeted keywords. 
  • Fresh keywords – Think of these as the “bandwagon” type of keywords. They’re current and popular terms that have a massive search volume. While the hype around these keywords doesn’t last very long, it’s still an effective way to create relevant and up-to-date content.
  • Evergreen keywords – Just like the name itself, these keywords never go out of style. They’ll help you build authority on the chosen topic for years to come. 

Optimize Keyword Usage for On-Page SEO

Once you’ve organized all the terms that will be part of your keyword strategy in 2022, it’s time to optimize their usage for on-page SEO. 

When producing blog content, make sure to use your chosen keywords about once every 100 words, including the first and last 100 words. 

Placing these words in the title tag, H1 tag, a few other headings, and the Alt-text will help boost your ranking as well. 

Think Topics, Not Just Keywords

Optimizing your content for particular keywords will always be necessary. But to really upgrade your SEO keyword strategy in 2022, you have to look at the bigger picture and focus on optimizing topics as well. 

Topic clusters, which are a collection of interlinked pages or articles regarding one umbrella topic, are among your best bets to establish authority in the eyes of Google. 

For example, instead of simply writing a few blogs about the best practices in the world of influencer marketing, why not create a whole pillar page that features various blogs on travel, fashion, beauty, fitness, wellness, and lifestyle influencers? As you produce more relevant content, you slowly get to increase your website’s authority.  

The word “SEO” surrounded by the words “blog”, “design”, “HTML”, and “web” in a colourful topic cluster

Complete Your Keyword Strategy for 2022 With The Influence Agency

Incorporate these tips into your SEO keyword strategy for 2022, and you’re sure to see a quick boost in your rank. You’ll see that resolutions are achievable as long as you put in the effort to make them happen. 

If you’re looking for the quickest and most efficient way to secure a top spot in the SERPs, then The Influence Agency’s Search Engine Optimization, Web Development, and Blog Content Writing services are exactly what you need. 

Contact us to learn more about how we can help you get your brand to the top. 

ABOUT THE AUTHOR

  • Josh Filderman is a Client Success Manager at the Influence Agency with a multi-faceted digital marketing tool-kit. Whether you're looking for digital strategy, a robust SEO program or influencer marketing, Josh is your guy. Outside of work, Josh is a passionate gamer and avid sports fan.

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ABOUT THE AUTHOR

  • Josh Filderman is a Client Success Manager at the Influence Agency with a multi-faceted digital marketing tool-kit. Whether you're looking for digital strategy, a robust SEO program or influencer marketing, Josh is your guy. Outside of work, Josh is a passionate gamer and avid sports fan.



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