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The Complete Guide to Social Media Ad Sizes in 2024

Sara Ensan
Written By
Sara Ensan
Published On
Jul 22, 2024
A 3D illustration of a person sitting in front of a computer with a megaphone

Whipping up ads with the wrong image dimensions for each social platform is a rookie mistake that’ll make your creative stick out like a sore thumb—and not in a good way. It’s the social media marketing equivalent of wearing formal attire to a pool party.

Those prime ad placements you’re paying for deserve better than haphazardly resized visuals that scream “Oops, I didn’t do my homework!” Lucky for you, your homework is already written, and it’s right here.

This comprehensive guide to social media ad sizes for 2024 is your only resource for optimal video and image sizes. Let’s get started! 

Instagram Ad Sizes 

Illustration of Instagram ad sizes

With over 2.4 billion monthly active users, Instagram is an advertising powerhouse—which means brands and marketers need to know beyond cover photo and profile picture size requirements. 

To captivate this platform’s massive audience, you need well-designed creative that looks sharp and polished across all formats. Here are the key ad sizes for this social media platform:

Ad Placement/Format Aspect Ratio Recommended Resolution
Instagram Feed Images 1:1 1080 x 1080 pixels
Instagram Feed Videos 1:1 1080 x 1080 pixels
Instagram Stories 9:16 1080 x 1920 pixels
Instagram Reels 9:16 1080 x 1920 pixels
Collection  1.91:1 to 1:1 1080 x 1080 pixels
Carousel 1:1 1080 x 1080 pixels
File Type Maximum File Size

Images — JPG and PNG

Videos — MP4, MOV, or GIF

Images — 30 MB

Video — 4 GB

 

Pro Tip: For Instagram Stories and Reels, leave some space at the top and bottom to account for messaging overlays.

Facebook Ad Sizes

Illustrations of Facebook ad sizes

Facebook owns Instagram, so their feed/video dimensions match up. But they have some unique placements like those tall right-column ads that are perfectly optimized to grab attention from the sidebar while people scroll through the Facebook newsfeed on their desktop.

If you want to make the most out of your Facebook ads, here are the social media ad specs you need to keep in mind.

Ad Placement/Format Aspect Ratio Recommended Resolution
Facebook Feed Ads 1.91:1 to 4:5 (1:1 preferred for offer ads and stock photos) 1080 x 1080 pixels
Facebook In-Stream Videos 16:9 (horizontal) or 9:16 (vertical) 1080 x 1920 pixels
Facebook Marketplace Ads 1:1 1080 x 1080 pixels
Facebook Search Results  1:1 1080 x 1080 pixels
Facebook Business Explore (Desktop) 1:1 1080 x 1080 pixels
Facebook Business Explore (Mobile) 4:5 1080 x 1350 pixels
Facebook Reels 9:16 1080 x 1920 pixels
Facebook Stories Ads 9:16 1080 x 1920 pixels
Facebook Right Column 1:1 1080 x 1080 pixels
Carousel 1.91:1 to 1:1 1080 x 1080 pixels
Collections 1:1 1080 x 1080 pixels
File Type Maximum File Size

Images — JPG and PNG

Videos — MP4, MOV, or GIF

Images — 30 MB

Video — 4 GB

 

Pro tip: Facebook’s minimum size for ads is 600 pixels—but you’ll need way higher resolution than that if you actually want your ads to look crispy and fresh

Remember that Facebook feed ads are often viewed across both mobile and desktop environments, so always aim for the recommended video or image size to avoid any unsightly upscaling mishaps across devices!

Pinterest Ad Sizes 

Illustration of Pinterest ad sizes

Now that you’ve refreshed your Facebook image sizes data bank, it’s time to take Pinterest for a spin! The ultra-visual nature of this social media platform makes it an ideal space for e-commerce, fashion, food, and other highly visual brands. 

With that said, pins do use different social media ad sizes in comparison to other platforms. To make sure your Promoted Pins stay crisp and properly framed, stick to these social media ad specs:

Ad Format Aspect Ratio Recommended Resolution
Standard Image Ads 2:3 1000 x 1500 pixels
Standard Video Ads 1:1 (square) 2:3, 4:5, or 9:16 (vertical) 1000 x 1500 pixels or 1080 x 1920 pixels
Carousel Ads 2:3 1000 x 1500 pixels
Shopping Ads 2:3 1000 x 1500 pixels
Collection Ads 2:3 1000 x 1500 pixels
Idea Ads 2:3 1000 x 1500 pixels
Showcase Ads 2:3 1000 x 1500 pixels
Quiz Ads 2:3 1000 x 1500 pixels
File Type Maximum File Size

Images — BMP, JPEG, PNG, TIFF, and WEBP

Videos — MP4, MOV, or GIF

Images — 20 MB (desktop uploads); 32 MB (mobile uploads)

Video — 2 GB

X Ad Sizes 

Illustration of X ad sizes

Unlike other platforms that favor vertical aspect ratios, X (formerly Twitter) leans more toward landscape to fit feeds and timelines nicely. Don’t settle for tiny images here!

Instead, follow these recommended ad sizes for this social media platform:

Ad Format Aspect Ratio Recommended Resolution
Standalone Image Ads 1.91:1 or 1:1 1200 x 1200 pixels (for 1:1 aspect ratio) 
1200 x 628 pixels (for 1.91:1 aspect ratio)
Website Card Image  1.91:1 800 x 418 pixels
App Card Image 1.91:1 800 x 418 pixels
Image Ads With Interactive Elements  1.91:1 or 1:1 800 x 418 pixels (for 1.91:1 aspect ratio)
800 x 800 pixels (for 1:1 aspect ratio) 
Video Ads 16:9 or 1:1 1200 x 1200 pixels (for 1:1 aspect ratio) 
1920 x 1080 pixels (for 16:9 aspect ratio)
Video Ads With Interactive Elements 16:9 or 1:1 800 x 800 pixels (for 1:1 aspect ratio) 
800 x 450 pixels (for 16:9 aspect ratio)
Carousel Ads (Multi-Image Tweets) Up to 6 images or videos
File Type Maximum File Size

Images — JPEG and PNG

Videos — MP4 or MOV (GIFs can be uploaded but will be displayed as static images)

Images — 5 MB

Video — 1 GB

 

Pro tip: While any video ad under 1GB can technically be uploaded, it’s best to keep your video file size under 30MB for optimal performance across X’s ad network.

TikTok Ad Sizes

Illustration of TikTok ad sizes

It’s no secret that TikTok is one of the hottest social media playgrounds at the moment, especially when it comes to reaching the young’uns. Ignoring its advertising potential on mobile devices would be a massive missed opportunity. 

As far as TikTok’s social media ad specs go, the general rule of thumb is to optimize for that addictive vertical viewing experience that dominates the small screen.

Ad Format Aspect Ratio Recommended Resolution
In-Feed Video Ads 9:16, 1:1, 16:9 720 x 1280 pixels (9:16)  
640 x 640 pixels (1:1)
1280 x 720 pixels (16:9)
Image Ads 9:16, 1:1, 16:9 1200 x 628 pixels (16:9)
640 x 640 pixels (1:1)
720*1280 pixels (9:16)
Spark Ads Any aspect ratio, resolution, file type, bitrate, and file size — max length at 10 minutes
TopView Ads 9:16 540 x 960 pixels
Carousel 9:16, 1:1, 16:9 1200 x 628 pixels (16:9)
640 x 640 pixels (1:1)
720 x 1280 pixels (9:16)
File Type Maximum File Size

Images — JPG, JPEG, and PNG

Videos — MP4, MPEG, MOV, or AVI

Images — 100 MB

Video — 500 MB

Snapchat Ad Sizes

Illustration of Snapchat ad sizes
Snapchat is known for its AR filters, but it’s also a great advertising platform, especially if your demographic is mainly Gen-Z. Like TikTok, this is a mobile-first platform through and through.

Here are the prime ad sizes for this social media platform:

Ad Format Aspect Ratio Recommended Resolution
Single Image or Video Ads 9:16 1080 x 1920 pixels
Collection Ads 9:16 1080 x 1920 pixels
Story Ads 9:16 1080 x 1920 pixels
Filters 1080 x 2340 pixels 
Commercials 9:16 1080 x 1920 pixels
File Type Maximum File Size

Image file type — JPG or PNG

Video file type — MP4 or MOV

Images — 5 MG

Video — 1 GB

Dynamic Ads — 6 MB

 

Pro tip: While Snapchat’s video and image ads pack a punch, their immersive Lens AR format unlocks utterly mind-bending creative potential! You can use Snapchat’s free Lens Studio tool to ensure your AR fits the app’s requirements. 

LinkedIn Ad Sizes

Illustration of LinkedIn ad sizes

For hitting professional audiences and building thought leadership, you can never go wrong with LinkedIn ads. Here are the recommended ad sizes for this social media platform:

Ad Format Aspect Ratio Recommended Resolution
Single Image Ads 1.91:1, 1:1, 1:1.91  1200 x 628 pixels (1.91:1)
1200 x 1200 pixels (1:1)
628 x 1200 pixels (1:1.91)
Video Ads 4:5, 9:16, 16:9, 1:1  1536 x 1920 pixels (4:5)
1080 x 1920 pixels (9:16)
1920 x 1080 pixels (16:9)
1920 x 1920 pixels (1:1)
Carousel Ads 1:1 1080 x 1080 pixels
Event Ads 4:1
Document Ads Vertical, Horizontal, Square Any standard PDF layout
File Type Maximum File Size

Images — JPG, PNG, or GIF

Videos — MP4

Documents — PDF, DOC, DOCX, PPT, PPTX

Image — 5 MB

Carousel card — 10 MB

Video — 200 MB

Documents — 100 MB

 

YouTube Ad Sizes

Illustration of YouTube ad sizes

TikTok and Snapchat may be the shiny new kids on the block, but YouTube remains an absolute titan for reaching those massive, global video audiences. With ad inventory across video on demand (VOD), live streams, custom content, and more—it’s a video marketer’s playground.

These are the social media ad sizes for YouTube you need to know:

Ad Format Aspect Ratio Recommended Resolution
Skippable Ads 9:16, 16:9, 1:1  1080p (Full HD)
Non-skippable Ads
Bumper Ads
YouTube Masthead 16:9 1920 x 1080 pixels
File Type Maximum File Size

Videos — MPG (MPEG-2 or MPEG-4), WMV, AVI,

MOV and FLV MPEG-1, MP4, MPEGPS, 3GPP,

WebM, DNxHR, ProRes, CineForm & HEVC (h265)

Video — 256 GB

Try Social Media Ads For Size With Digital Marketing Experts

This guide is your sign to quit winging social media ad sizes and start creating lovely, high-res visuals perfectly tailored for their intended placement. But remember, social media ad sizes are just one piece of the puzzle. 

If you want high-converting ads on any social media platform, you need more than sizing smarts. You need a team that has mastered audience targeting, creative best practices, bid optimization, and all the other factors that separate mediocre ad performance from explosive success.

That’s where The Influence Agency comes in! We’re a full-service, boutique digital marketing agency with a team of creatives with years of experience transforming casual scroll-stoppers into loyal customers and repeat buyers.  

Get in touch with us today and let’s start creating ads tailored for size…and results!

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Sara Ensan

Sara Ensan is a Senior Digital Designer at TIA with a love for bringing ideas and brands to life through captivating visuals across digital platforms. Outside of work, she's always looking for her next travel destination, going to a concert, or making Pinterest boards for a house she doesn't own yet.
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