Content marketing can assist in building a strong online brand for startups or small enterprises working without a budget. Every year, content marketing leaders experience a unique website traffic growth that’s 7.8 times higher than their followers. Combining creative content ideas with careful planning and smart execution is a long-term strategy that can be beneficial in promoting a business without resorting to hard-sell tactics. This strategy can also level the playing field by allowing smaller businesses to tackle bigger competitors.
Whether you are new to the digital landscape or merely looking for a few newer tactics to implement, we got you covered!
Check out these top content marketing tips for small businesses.
Social media has become a part of people’s everyday lives. The latest statistics show over 3.5 billion active social media users worldwide, which is almost 45% of the world’s total population, and the numbers continue to rise. Whatever your target demographic may be, you bet you can reach them on social media, from Millennials, to Gen-X, to Baby Boomers. Hence, it’s not surprising why over 50 million small businesses use social media networks like Instagram, Twitter, or Facebook to connect with customers online.
Optimizing your social media presence through strategic engagement with your followers can work wonders for your brand by:
Despite its promising potential to make your brand go viral in a blink of an eye, making it big on social media takes considerable time, energy, and wit. You have to do your research and discover more about the social media habits of your target audience. What day and time do they usually scroll through Instagram or Facebook? How many times should you be posting to capture their attention? How do you keep up with the ever-changing algorithm of popular social media platforms?
SproutSocial reveals that there was a significant shift in people’s social media peak times in 2020 as work and most aspects in life moved online due to the restrictions of the COVID-19 pandemic. For instance, Wednesday at 11 a.m. and Friday from 10 a.m. to 11 a.m. were previously identified as the best times to post on Instagram. But in April 2020, the window of peak posting time on Instagram expanded to Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m.
Here are some key things to keep in mind when posting on social media:
For a more in-depth guide, check out our blog on the best times to post on Instagram.
2020 has seen the rise of the viral video sharing app TikTok, which boasts over 800 million active users worldwide. The phenomenal platform allows users to create various types of bite-sized video content up to 60 seconds long, ranging from montages, to comedic shorts, to duets. The overnight success of TikTok and the undeniable popularity of similar short-form video features like Instagram Reels and Stories is proof that videos deserve a spot in the list of content marketing best practices small business owners should be paying attention to.
Unlike typical marketing trends that tend to come and go, it seems that video content marketing is here to stay. The current forecast reveals that the average person will spend 100 minutes watching online videos every day in 2021. China and Sweden top the list of having the most avid online video viewers that exceeds 100 minutes per day. Still, Zenith’s Online Video Forecasts expects to see the same behaviour in Canada, Mexico, India, the U.K., and the United States in 2021.
The best thing about videos is that they are super versatile and are effective as a visual storytelling tool. Whatever your brand identity or niche may be, you can create different types of videos to fit your content marketing strategy. For example, you can create video tutorials using your products, promote brand awareness and customer engagement with branded hashtags, or tap famous TikTok influencers to spread the word about your campaigns.
Newsletters get a bad rap as junk mail that clutters our inbox. Still, email marketing remains one of the simplest yet most effective content marketing tips for small businesses when executed correctly. Contrary to what others may say about it being obsolete, current studies show that email marketing is still thriving and is a time-tested way to connect with real customers. Here’s why:
If you think you don’t need email marketing as part of your content strategy because you cater to a younger audience, think again. Data shows that 73% of millennials prefer communications from businesses to come via email.
Email marketing has so much potential. It delivers your branded content to your consumers consistently and is not influenced by third-party gatekeepers with confusing algorithms that can mess up your visibility and engagement. Incorporating emails into your content marketing best practices is simple. Here’s how:
To learn more about content marketing tips for small businesses, or to connect with the top influencers in Canada that resonate with your brand, get in touch with The Influence Agency today!1
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