Over the past 4 years, I have had the privilege of working with multiple startups, small- and medium-sized businesses to launch profitable paid media campaigns across multiple channels.
The best part of my job is listening to my client’s feedback when they have new customers knocking at their door as a result of paid media.
While local SEO is another imperative aspect in digital marketing for small businesses to generate new businesses. Local SEO can often take longer to rank in the search results when compared to paid media. While optimizing your local SEO for your small business Google Ads is an excellent platform to assist small businesses to rank in Google’s search results as soon as possible.
The power of paid media is endless, but here are the three biggest powers of Paid Media for startups, small and medium businesses.
While organic strategies are a must for all small businesses, they often take longer to see results when compared to paid media. With paid media campaigns your business can reach new customers looking for a business like yours in a matter of hours. Many small businesses run both SEO and paid media campaigns to ensure that they rank above their competitors on the search results page.
Many small businesses owners struggle with growth strategies. Paid Media is one of the biggest drivers of business growth in today’s digital world. As a result of new leads coming into a business as a result of paid media, often my small business clients need additional staff to handle all incoming new business. Both organic strategies and paid media campaigns will drive business growth, however, if you looking to rank quickly or you are a fairly new business just starting out, paid media campaigns will assist your business growths strategies, new product launches and brand awareness efforts faster than organics strategies would.
Paid media is indeed an investment but it’s an investment that could yield excellent returns if managed by digital media experts. If your Paid Media is managed by a specialist, you as a business owner will be able to track how much new business you have generated from your paid media budget.
There are multiple paid media channels for SMB’s, however, starting with paid search is an excellent way to rank quickly on the Google Search results page. Your business will be seen instantly as people search for keywords that are directly related to your business services/products.
The below image shows, where paid search ranks on the Google search results page.
The Influence Agency has a diverse portfolio of both SMBs and some of the biggest brands in the world.
If you are interested in growing your business with us, head over to our contact page and drop us a message to get started!3
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"