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Who Is This Course For?

Our in-house creative team specially designed this webinar for business owners and creatives working on brand accounts. However, anyone interested in learning more about how custom branded content can elevate a business’s brand image and marketing strategy will benefit.

What You Will Learn

The process of creating branded content from pre- to post-production

The different types of custom content available to brands

How to leverage branded content for social media advertising

The benefits of hiring a dedicated agency to generate your branded content

Webinar Breakdown


An Introduction to Custom Branded Content

Learn more about The Influence Agency and why we’re experts in custom branded content development and strategy.

Module 1

Our Process: How to Create Custom Branded Content

In this module, we break down the process of developing a custom branded content strategy from pre- to post-production.

Module 2

Custom Branded Photography

Learn how the different types of branded photography can benefit your brand, including product, lifestyle, food and beverage, and eCommerce photography.

Module 3

Custom Branded Videography

We break down why dynamic content like hero videos, sizzle reels, how-tos, Q&As, and commercials can’t be overlooked in your digital marketing strategies.

Module 4

Custom Branded Social Cuts

In this module, we explore the use of short-form videos tailored to specific social media platforms such as TikTok, Instagram, and Facebook.

Module 5

Custom Branded Graphic Animation

From animated explainer videos to augmented reality face filters, there’s no shortage of ways to utilize graphic animation in your brand’s marketing.

Module 6

How to Leverage Custom Branded Content for Social Ads

Find out how you can ensure your best content is viewed by a larger and targeted consumer group on social media.


How We Can Help Your Brand

In our final module, we discuss the benefits of using a full-service digital marketing agency to plan, execute, and deploy your custom branded content.

Your Hosts

Samuel Butcher

Samuel is a creative, through and through. Formally trained in Creative Photography, his career path lead him to The Influence Agency, where he began as the first on-staff photographer in conjunction with his social media role. Today, with over 5+ years of experience, he works as the Creative Director for The Influence Agency, where he specializes in helping clients creatively execute their brand vision. Through photography, videography, and custom branded content, he assists his team by leading creative direction, ideation, and operational planning, as well as, art, visual, and set direction for our ever-growing list of Creative Media clients. Past and present clients include Staples Canada, Napoleon, Jamieson Wellness Inc., HoneyComb Hospitality, Harbour 60, and more.

Kitty Lana Carr

Kitty Lana Carr is the Account Director of Creative Services at The Influence Agency. She co-spearheaded the inception of the custom branded content service offering and is passionate about working with clients to create custom videography and photography, supporting the deployment of this content through social media and paid media strategy. Kitty specializes in strategy for product photography and stop motion, having worked with well-known brands including Jamieson Vitamins, Rakuten, KOHO, and Napoleon Grills. Kitty also helps clients execute a data-driven strategy for influencer marketing programs and supports overseeing the Client Success Manager department.

What We're Hearing

"The Influence Agency has been an excellent partner, producing high-quality content for our many cannabis brands. TIA's ability to deliver on-brand content at an affordable price is valuable in itself, and is something hard to come by in the competitive digital marketing space. This team has demonstrated a strong drive to master the messaging, core values, and visual territory of each brand. In doing so, they take them to a whole new level of expression — through web, social, written, and visual media. We look forward to expressing more brands together in the years ahead. "

Tyler Shannon -
Marketing Manager ‑ Core Cannabis ,
The Green Organic Dutchman Holdings Ltd.

Ready to Start?

Absolutely Free Of Charge.

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