Videography The Visuals
WHAT IS VIDEOGRAPHY
Videography is visual storytelling. It is arguably the most difficult form of storytelling because there are way more variables than written content or digital Ads.
World class videography work includes a great script at the right location, and great shots with smart editing. You also need the talent. High quality video production cannot overcome a poor on-camera performance, and finding the right personality to project your brands message is not easy. It includes saying the right words with the right tone, cadence, posture, body language, and enthusiasm.
At the Influence Agency, we have access to some of the most talented videographers and on-camera personalities in North America to maximize the reach of your video content.
Our goal is to understand the story that needs to be told, and then to identify who should share that story, and where to deploy that message. This is accomplished through effective planning and strategy.
WHY IT’S IMPORTANT
The consumption of video content continues to increase around the world, and video has become an important aspect of the digital marketing mix. Here are some important facts:
- Video in an email leads to a 200-300% increase in Click-Through-Rate
- Including a video on a landing page can increase conversion by 80%
- After watching a video, 64% of users are more likely to buy a product online
Consumers are hungry for content that adds value to their life. This can include “How-To” videos, informational videos, sizzle reels, and much more. Since many individuals would rather watch a video than read an article, producing great video content is extremely important.
“You can’t convince anyone of anything. You can only give them the right information, so that they convince themselves.”
– Eben Pagan