Videography is visual storytelling. It is arguably the most difficult form of storytelling because there are way more variables than written content or digital Ads.
World class videography work includes a great script at the right location, and great shots with smart editing. You also need the talent. High quality video production cannot overcome a poor on-camera performance, and finding the right personality to project your brands message is not easy. It includes saying the right words with the right tone, cadence, posture, body language, and enthusiasm.
At The Influence Agency, we have access to some of the most talented videographers and on-camera personalities in North America to maximize the reach of your video content.
Our goal is to understand the story that needs to be told, and then to identify who should share that story, and where to deploy that message. This is accomplished through effective planning and strategy.
The consumption of video content continues to increase around the world, and video has become an important aspect of the digital marketing mix. Here are some important facts:
Consumers are hungry for content that adds value to their life. This can include “How-To” videos, informational videos, sizzle reels, and much more. Since many individuals would rather watch a video than read an article, producing great video content is extremely important.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"