The global cannabis industry is projected to reach a value of $90.4 billion by 2026—that’s more than four times its current value of $20.5 billion. Considering all the restrictions on cannabis advertising, the growth of this industry is nothing short of remarkable. The biggest contributors to this massive growth are the people who eat, sleep, and breathe it – you guessed it, cannabis influencers. These influencers freely speak to the medical and recreational benefits of the substance to their massive audiences on Instagram and YouTube.
If you’re a business in the cannabis industry, then teaming up with one of these personalities will put your brand on the map. Through cannabis influencer marketing, you’ll be able to expand your reach and boost your visibility. The Influence Agency continuously succeeds at making this happen for businesses across diverse industries. Our experts will connect you with the most suitable cannabis influencers for your brand to produce powerful digital marketing campaigns.
Cannabis marketing is known to have quite a number of specific legalities and limitations. With The Influence Agency, you can rest assured that you have a skilled team behind you to carefully design a campaign that adheres to these rules while still conveying your message. Through cannabis influencer marketing, you gain ambassadors who know exactly how to share cannabis-related content – without getting banned for it!
This is why cannabis influencers are in-demand endorsers for companies in this industry. Not only do they have the advertising know-how, but they also have an audience with a keen interest in the topic. With recreational cannabis being legalized in various states and countries around the world, the interest in these influencers continues to grow. From educating on the different types of consumption methods to the possible health benefits cannabis may have in treating various conditions, the content these influencers create is far-reaching.
Marketing cannabis can be challenging, but through cannabis influencer marketing you gain access to the crowds that have a deeper understanding of the substance. Advertising your company to this audience is one of the most effective ways to increase brand awareness. Social media marketing with cannabis influencers is vital to lighting a fire under your audience.
Legalities surrounding medical and recreational cannabis use, as well as the decriminalization of the substance vary from country to country. In 2018, recreational marijuana was legalized on a federal level in Canada. In the U.S., marijuana is illegal at a federal level, but 15 states (and counting) have passed individual cannabis laws allowing adults to use the substance recreationally.
With 62% of the American population supporting the legalization of cannabis, it’s no surprise that a reported 55 million U.S. adults actively use the substance. Among those who use it recreationally, 48% are millennials. Since this demographic makes up the majority of active Instagram users at over 16%, it’s clear that the most effective way to get in touch with this crowd is with the help of popular Instagram cannabis influencers.
Brands that are quick to realize the power of cannabis influencer marketing can enable their company to keep up with this growing industry. While marijuana is a niche topic to specialize in as an influencer, that means their audiences have a higher intent when clicking that “follow” button. They are eager to learn more about cultivation, products, and the innovations of the cannabis industry. Ultimately, it’s not just about being visible to the crowd, it’s about being discovered by the right crowd. This becomes possible with cannabis influencer marketing campaigns.
With the largest database of influencers in North America, The Influence Agency’s mission is to connect you with a compelling social media personality who will speak for your brand. Cannabis influencers can make your business visible to their loyal followers— your target audience. This is something that the digital strategists on our team continue to succeed at. When we team up brands with the most suitable influencers, the result is an engaging campaign that leaves a lasting impression.
Standing out in the digital world can be challenging, but working with the right team of marketing experts puts you one step ahead of the rest. With The Influence Agency, you can count on your cannabis influencer marketing campaign’s statistics to reach an all-time high.
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We make influencer marketing easy. Not only do we have a vast database of influencers, but The Influence Agency is also your go-to source for all your digital marketing needs. When you work with us, you can rest assured that we’ll find the right ambassador who embodies your company’s image and that you’ll have an epic campaign that will boost brand awareness like never before. We’ve done this for some of the biggest brands in the world, and you’re only a few taps away from making it happen for your cannabis company.
For a closer look at our previous work, scroll through our case studies. To start leveraging the power of cannabis influencer marketing for your brand, connect with us today!
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