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Lowe’s Case Study:
Home Makeover For Less

Instagram is the place to be for home decor and improvement enthusiasts — and to stand out as a brand on this busy platform, Lowe’s partnered with The Influence Agency to put the spotlight on their Home Makeover For Less campaign. Find out how we designed an influencer marketing campaign that didn’t just stop thousands of thumbs on social media, but also successfully brought out their inner DIY genius — and made them head to Lowe’s right away.

About Lowe's

In 1946, Lowe’s began as a small neighbourhood hardware store. The philosophy was simple: to deliver superior customer service. Since then, Lowe’s has grown into one of the world’s largest home improvement retailers with a network of close to 600 stores from coast to coast. Lowe’s inspires and meets the needs of Canada’s home improvement DIYers, contractors and home decor enthusiasts alike.

The Problem

For many, home improvement projects may seem daunting. Lowe’s Canada works to inspire and help their customers with their home projects from start to finish. Lowe’s supports their community whether you’re a contractor, DIYer, or home decor enthusiast, you don’t have to be an expert to effectively complete a home project. Lowe’s mission is to provide Canadians with a fullservice experience helping customers love the place they live.

Through an engaging Influencer Marketing program, Lowe’s aimed to promote ‘makeover for less’ seasonal categories and evergreen products through various home projects, which were documented in each Influencer’s content.

The Solution

We partnered with Influencers from the mom and home decor categories to promote seasonal products from Lowe’s. Each month we focused on a different theme, which aligned with the Influencer’s content. Influencers showcased their Lowe’s projects through Instagram Posts and Stories as well as blog posts on the Lowe’s website. Each Influencer was given a personal promo code to generate online sales as well.

Total Campaign Results

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    1M+

    Post Reach

    1.3M+

    Post Impressions

    67K+

    Post Engagements

    107

    Piecse of Content

    10%

    Average Engagement Rate

    8x

    ROI

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