The Influence Agency is a rapidly growing digital marketing agency that specializes in Content Strategy, Influencer Marketing, Social Advertising, Web Development & Design, Search Engine Marketing and Branded Content Development.
Winter Jackets Donated
for the homeless
Raised for
Sick Kids Hospital
of Food Donated
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I joined TIA not too long ago after feeling burnt out and uninspired in my previous role. The entire recruiting process, virtual onboarding, and just regular day to day with the TIA team has been incredible. The team and leadership TRULY value your success and want to see you and the whole company grow. It’s been such an amazing past couple of months where not only do you get ownership over the work you do, you also get to experience many different types of work! The company culture is really one that celebrates it’s employees, values hard work, but ultimately, has a ton of fun!
Joining TIA was one of the best things that happened to my writing career! Everyone in the team is supportive of personal and professional growth, and that’s something that’s valuable these days. Aside from having to enjoy its warm, understanding, and loving company culture, I love working at TIA because I am able to practice and apply creativity on my daily tasks. I am so impressed with the level of passion and professionalism that everyone brings to the table. Best of all, it’s totally fun!
Having worked in multiple agencies over the course of my career, I can confidently say that TIA as an agency is in a field of its own for countless reasons. The culture is unmatched and the professional runway is yours. See for yourself!
“Don’t work at an agency,” they said. “You’ll work insane hours, have no work-life balance, and you won’t feel valued or supported at all.”
Well, not at The Influence Agency! As a new grad, you can only hope that you land in a workplace where you feel motivated, valued, and supported.
I’m so grateful to work at an agency with an amazing company culture and even better teammates who are insanely talented and supportive! Come join the best team in the biz!
Having worked at TIA for almost two years, I appreciate the supportive open enviroment. The leadership team directly interacts with all staff on a daily basis, and provides amazing opportunities for us all to forge our own paths within our careers. I am proud to be working for a company that not only has the strength and determination to reach higher and achieve more together, but also allows us to make changes, and break boundaries. I appreciate the collaboration of our team, and the opportunities to build the culture and processes of a young company. We’re all here for the long haul, and cannot wait to grow!
TIA is out here breaking every negative agency stereotype I’ve ever heard of or personally experienced. In the last two years that I’ve worked here, I’ve had the privilege of working alongside some of the most creative individuals and strategic thinkers in the marketing space. Work aside, what truly makes us special is that we’re a team that truly empowers one another — not only are we committed to the growth and success of the agency, but we’re also committed to everyone’s individual growth as well.
If you have any questions or concerns, please contact us
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Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
For the latest tips, growth hacks, and news in digital marketing
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Unit 214
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info@theinfluenceagency.com
