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What goes into creating a website before hitting that “launch” button? It’s time to find out.
Every step, from moodboarding to development, is arranged into a website timeline: a roadmap or workback schedule that details each step of the process. It’s there to guide both you and your clients, providing a shared understanding of the vital steps that need to be taken throughout the duration of a web project.
Well-planned timelines have a huge impact on project success, client satisfaction, and ROI (return on investment). They keep everyone on the same page and show just how much time and effort is invested into a website project.
From concept to launch—even post-launch—here’s a look into The Influence Agency’s winning approach to creating visually stunning and conversion-friendly websites using a website timeline.
Creating a timeline for a website begins with finding inspiration.
First, we’ll have you fill out a questionnaire to learn more about your business and what you’re looking for, including examples of other sites you love. This helps our web designers deliver something that aligns with your expectations and brand identity.
In this stage, we also review your brand guide. Don’t have one? No worries! We can also create one. We’ll work with you to come up with colours, fonts, and other design elements that are unique to your brand.
Stage two is all about ensuring your new site is a mood.
From the inspiration we’ve gathered and the brand guidelines you’ve provided, our website development timeline will move into moodboard creation.
These include a variety of design elements, images, and website layouts. Our talented web designers will provide you with three different options to choose from, with each moodboard featuring different ideas from the inspiration we’ve gathered.
This is what we like to refer to as a “vibe check” to make sure we’re on the right track! All you have to do is pick your favourite moodboard, or we’ll find ways to combine the best elements of each to create one cohesive vision for your site.
Welcome to the site architecture phase of the website development timeline.
Now that we’ve got the look and feel of your website finalized, it’s time to start producing a wireframe for the homepage. A website wireframe—also known as a screen blueprint—is a visual guide that represents a website’s skeletal framework.
At this stage, we will identify all the key sections you want included on your homepage, such as the main calls to action, the key elements in the navigation bar, and your hero banner. These elements will make up the initial wireframe design, which will then be turned into a mockup (a static design of a web page that isn’t functional).
It’s important to get your website structure sorted out before we move onto the design phase so that we’re all on the same page.
After we have approval on the homepage wireframe, we’ll begin writing SEO-optimized website copy in tandem with designing your website.
This step involves strategically integrating relevant keywords and phrases into website content in order to increase your visibility online. Through extensive keyword research and understanding your target audience, we’re able to tailor the copy to align with what people are searching for in Google and other search engines. This ensures that your website will rank higher in search results, attracting more organic visitors.
We’ll write content for your homepage, service pages, location pages, and any other important brand pages you might want to include, like an about page or careers page.
It’s important to balance informative, engaging content with SEO best practices in order to drive meaningful traffic, and our copywriters know how to do just that!
This part of the website timeline starts with designing the homepage, which serves as the first impression of your brand. Through the homepage design process, you’ll see your selected moodboard come to life—almost like a sneak peek of the site-wide visual design we’re going to produce. We’ll use placeholder copy at this stage while our copywriters are working on developing your content.
This part of the web design process focuses on the homepage, which will serve as the first impression for the rest of your website. Through the homepage, you’ll see the moodboard come to life, almost like a sneak peek of the site-wide greatness we’re going to produce. Placeholder copy and images will also be used at this stage.
Because bringing your ultimate vision to life is a priority, client feedback and revisions are essential during this stage. We want to know what you like and what you don’t. All issues, no matter how small they may be, are worth mentioning. Speak now or forever hold your peace—we want to get it right for you! We never move past this stage without a fully approved homepage.
Once you’re happy with what you see, we’ll then move forward with designing the other web pages of your site! Your homepage will become the main design reference point.
When the designs of the homepage and website are set, it’s finally time to move ahead into the development stage of the website timeline. This is where our conceptual designs and plans come to life.
Developing your website involves the actual coding, programming, and implementation of site structure, design elements, and functionality. Web developers use various programming languages and tools to build a fully functional and interactive website that aligns with the design vision.
And there’s a lot more that happens behind the scenes too, including search engine optimization, obtaining security certificates, setting up analytics and tracking… and that’s just the start.
In a world where everyone and their grandma has a mobile device, site responsiveness is a priority. We’ll make sure your site works seamlessly and efficiently on various devices and screen sizes, including desktops, tablets, and smartphones. Our skilled web developers will adjust certain elements such as font sizes, images, and navigation for smaller screens, while also taking into consideration touch interfaces.
Mobile optimization ensures a high-quality experience for all users, no matter what device they’re using.
After your website is developed, we review it with you to ensure we identify and correct any issues like broken links, typos, and other usability issues. While this step can take several rounds, it’s worth the time and effort to ensure we get everything right before we launch.
When testing your website, we’ll take a look at the following:
Here’s the moment we’ve all been waiting for: launching your site!
On website launch days, it’s all hands on deck at The Influence Agency to ensure we have full support from our team. We deliberately never launch on Fridays or weekends so we’re online to troubleshoot any issues that may arise.
And finally, the last step in our website timeline is a post-launch QA.
After a successful site launch, our team will review it to make sure everything is working smoothly and error-free. This critical stage involves reviewing the live website to identify any potential bugs, glitches, or usability issues that may have emerged during or after the launch. Our team meticulously evaluates various aspects of your site such as functionality, performance, compatibility across devices and browsers, and overall user interface.
The post-launch QA is essential in delivering to you a high-quality final product and maintaining your site’s optimal performance and functionality over time. Part of this includes integrating feedback from users into fine-tuning your website even more, ensuring it aligns with your intended goals and objectives.
This is your website—your input is invaluable to the process!
We’re all about communication at The Influence Agency. It would be much more helpful for us to hear from you “too much” rather than too little to ensure our website timelines are moving smoothly. Our team strives to exceed client expectations. We deliver results by having a clear understanding of your vision, effectively communicating how we’ll bring it to life, and strategically integrating the feedback you share.
However, if we do encounter potential hurdles—such as scope changes, unexpected issues, and delays—you can always count on us to provide solutions to overcome these challenges without compromising quality. We always go the extra mile.
There you have it: a timeline of how we turn the beginnings of an idea into a beautifully designed and fully functional live website.
Interested? If your brand needs a new site, then The Influence Agency is who you should call to make it happen. We’ve shared our process with you because we’re confident in the results it delivers. And we can’t wait to deliver them for you.
Contact us today to get started!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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