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Why Are Video Landing Pages So Effective? (+ Best Use Cases)

Tyson Huggins
Written By
Tyson Huggins
Published On
Dec 25, 2023
A person watching a video on their phone

No one landing page design rules them all—but video sure comes close!

Unlike a traditional static design, a video landing page is visually striking, immediately engaging, and drives conversions. When executed well, they excite users and encourage them to explore your site in all its glory. 

Key words being “executed well”, though. In this blog, we’re going over why a landing page with video works, and, more importantly, go over some video landing page examples so you know when they should be used. 

Let’s get rolling!

Understanding the Video Landing Page

A video landing page is exactly what it sounds like: a landing page on a website that includes a video. Why bother with this? Because people love how great videography is more interactive, more engaging, and usually more direct than plain text. 

From a business standpoint, over 90% of digital marketers believe that video marketing has helped them build an effective lead-generation strategy. Search engines also prefer videos over most forms of web content.

Typically, designers embed videos within the landing page using a standalone player such as YouTube or Vimeo. The main goal of a landing page video is to encourage visitors to take a specific action like signing up for a newsletter, making a purchase, or highlighting the value of a product or service that a business is offering.

The Benefits of a Landing Page With Video 

When handled correctly, a video landing page can provide numerous benefits to your business. It’s one aspect of marketing that factors into your first impression, whereas a great content strategy helps you play the long game, for example.

Some of the benefits of a landing page video include:

Simplifying Complicated Products or Services

A video landing page can walk your audience through your product, explain its nuances, and demonstrate its benefits all in a short clip. 

This type of video marketing also develops trust and familiarity with your audience by showing them the essence of your brand. Consequently, this increases brand loyalty, setting the foundation for a long-lasting relationship with your customers.

Adding Entertainment Value

Views retain 95% of a message when watching a video compared to a measly 10% when reading it in text—that’s the value of entertainment. 

When you create engaging video content and use it on your landing page, you’re getting ahead of your competition by being more memorable. People are much more likely to remember your product messaging and are therefore more likely to buy it!

A woman holding a bowl of salad in front of a camera

Who Can Benefit From a Video Landing Page

While all businesses can find value in a landing page with video, a few kinds stand to gain the most from implementing one into their website design. These include: 

Businesses In “Dull” Industries

It can be hard to create high-converting landing pages when your business operates in an industry most would consider boring. That doesn’t mean it isn’t valuable—it’s likely the opposite—but rather that hooking people in is tricker. 

As such, a video landing page can do wonders for you. Some examples of businesses that would fall under this umbrella include: 

  • E-commerce or online retailers
  • Cleaning companies
  • Software companies
  • Real estate agencies
  • Non-profit organizations
  • Professional services, such as consultation agencies or law firms

Businesses In “Thrilling” Industries

On the flip side, companies that offer indulgence, a fantasy, or a wild adventure to their customers will also benefit from a video landing page. 

This is one of those cases where the saying “show, don’t tell” also comes into play, as a cinematic video background video or an alluring testimonial video from a previous customer or well-known influencer can turn leads into conversions.

Businesses perfect for a landing page video under this umbrella include:

  • Travel agencies and tour operators
  • Fashion and apparel brands
  • Fitness or gym facilities
  • Outdoor experience providers
  • Motor equipment rental companies
  • Concert or festival organizers

A woman looking at her computer monitor

Video Landing Page FAQs 

How Long Should a Video Landing Page Video Be?

Generally speaking, short and sweet is the way to go when it comes to landing page videos. While you might find some discrepancies across video landing page templates, you generally want to somewhere between 60 and 90 seconds. 

Does My Landing Page Video Need a Call to Action?

Whether you’ve made an explainer video or are showing off all your awards, the answer to this question is a resounding yes! A CTA within a video can drive up to 380% more clicks than with static images or if you had not included one.  

Should a Landing Page Video Autoplay?

The answer to this question is complicated. With video content that autoplays, you run the risk of annoying potential customers who dislike this feature. However, if you make them click something to watch video content on your landing page, you run the risk of them not realizing that they need to take action to get it started. 

We’ll Make You a Video Landing Page That Converts

As you’ve learned, the value of a landing page video is that it adds entertainment value while helping explain your product or service. Now, as you browse video landing page examples, you’re probably looking to get one made for your business—we can help. 

The Influence Agency is who to call. Our web design team has extensive experience building sites from the ground up, meaning we’re up to whatever task you may throw our way. The improved conversion rates will speak for themselves. 

Contact us today to get a landing page with video that converts!

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Author

  • Tyson Huggins

    Tyson is the Director of Paid Media at TIA with over ten years of experience in the digital marketing world. He's an avid musician, sports enthusiast, and proud father of two who is just as likely to obsess over some obscure Prince b-side as your latest paid media campaign.

    View all posts
Share this

Author

  • Tyson Huggins

    Tyson is the Director of Paid Media at TIA with over ten years of experience in the digital marketing world. He's an avid musician, sports enthusiast, and proud father of two who is just as likely to obsess over some obscure Prince b-side as your latest paid media campaign.

    View all posts


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