The votes are in – you clicked, double-tapped, swiped, scrolled, read, and – most importantly – shared every single blog on this roundup the past year. When analyzing this list, we found that our audience really resonated with influencer-related content. That comes as no surprise, as we pride ourselves on helping businesses build long-lasting relationships with influencers every day.
As a team of dedicated marketing experts, our blog serves as a collective voice – one we actively use. Whether you’re looking to learn something new, keep up on digital marketing trends, or just want creative inspiration, we got you covered.
Before we dig into our top 20 blogs of 2020, we’d like to give a very TIA ‘shoutout’ to the six contributing writers who created our top-performing content: Kitty Lana Carr, Samuel Butcher, Elijah-Blue Vieau, Nancy Chu, Tanya Cruz, and Tiffany Gilmour!
We’re starting off this list strong with our top-performing blog! This blog was published on February 7, 2020, and it has only gained more and more traction online as time passed. As you may have guessed by the title, this blog lists Canadian micro-influencers who are on the rise including some recognizable names like Ashkan Hobian and Katie Cung.
What do we think contributed to its success? Its shareability. Highlighting social media influencers who have their own followings is a great way to increase a blog’s traffic. Influencers included in lists like these will share the blog with their followers on social media, getting more eyeballs on the content itself. You’ll see this trend with a lot of the other blogs in this roundup.
TikTok’s no longer the new and elusive social media platform it once was. The platform grew in popularity over the course of 2020, with 53.5 million weekly average users. Those numbers are insane!
Our next top-performing blog was published on February 13, 2020, harnessing the search power behind TikTok as its user-based skyrocketed. It featured a roundup of some of the top Canadian content creators on the platform. Some of our favourites include Samantha and Madeleine Caleon, Juan Vahos, and Jayde Vincent.
Want to see who else made the cut? Check out the full blog here.
Sustainability is a trend that’s here to stay. Rounding out our top three blogs of 2020 is a list of some of our favourite eco-conscious influencers spreading the importance of a sustainable lifestyle from food to fashion to everyday living. Published on February 28, 2020, some names you’ll see featured in the spotlight include Lauren Singer, Aditi Mayer, and Jonathan Levy.
Mom influencers have dabbled in and excelled at creating just about every type of content we like to see online – from home decor, to food prep, health and wellness, to fashion and everything in between. Mommy influencers continue to prove to be just as ingenious, versatile, and impressive as they are IRL. If you like cute baby pics and wholesome content, check out our fourth most-viewed blog of the year! Some of the featured moms include Sasha Exeter, Amanda Muse, and Thanh Phung.
Lightroom Presets have taken over as the most popular and convenient way to achieve the same aesthetics as your favourite influencers on Instagram. This next blog from January 30, 2019 highlights five influencer presets you might want to consider adding to your editing suite. If you’re looking to up your own IG game, this isn’t a blog that you’ll want to miss.
We love a good Instagram moment here at The Influence Agency, and it appears that you do too! Published on December 20, 2019, our roundup of some of Toronto’s most beautifully designed restaurants comes in at our sixth most read blog of 2020! From popular brunch spots to cocktail bars, some standout food spots include Wish, Smith, Oretta, and more.
If you’re just as excited as we are to be back to in-person dining at some of the city’s greatest eats, this list features restaurants that are perfect for any IG feed!
In early August 2020, Instagram released their much-anticipated short-form video feature in over 50 countries, called Instagram Reels. The integration of Reels has proven to be a direct attempt to compete with TikTok, and now that it’s become more popular as a tool on Instagram, is it working?
Check out this guide to learn how your business can leverage Reels and where we think the future of this video feature is going.
If you love RuPaul’s Drag Race as much as we do, you won’t be surprised that a blog on Canada’s top Drag Queens has made it onto this list! This blog was published on July 24, 2019, when the news that Crave TV was bringing our favourite Queer icon’s reality competition show to the Great White North.
Hopefully we’ll see some more of these fabulous faces on the next season of Canada’s Drag Race. Category is: Canadiana Eh-laganza. AMEN!
The “high” the Canadian cannabis industry experienced (and its citizens) upon legalization in 2018 has shown no sign of dropping. In its first year alone, cannabis retail sales reached $908.7 million. It’s no wonder this blog, first published in late 2019, is still a smokin’ hot topic.
From holistic nutritionists to MMA fighters, these Canadian influencers are using their platform to advocate for cannabis rights and destigmatize a culture wrongly portrayed by the media.
2020 will not only be remembered as the year that the COVID-19 pandemic turned our world upside down, but the year that BLM took center stage in North America. To acknowledge Black voices, we wanted to recognize creators—100 creators to be exact—who deserve to take up space, sharing their experiences in their community with our own.
From business owners to artists to bloggers to influencers, check out these Black creators you can follow, support the work of, and continue to elevate.
In a time where we’re told to stay at home due to the ongoing pandemic, home decor influencers are giving us all the design inspiration we need to give our tiny apartment or home office a complete makeover! If you’re looking for ways to brighten your space then follow our top interior design influencers for all the neutral tones, accent plants, and funky furniture ideas you’ll need.
The trend on our top 20 blogs of 2020 continues with another roundup of Canadian influencers to watch – this time, nano influencers. Nano influencers are content creators who have between 1,000 and 10,000 followers. They’re usually seen as having an authentic voice because their modest following consists of people they know, acquaintances from high school, and their young professional community.
This blog was originally published in February 2020, but these Canadian nano influencers are still crushing it on social media today. Check out the blog for some down-to-earth content creator inspo!
Who says men don’t know anything about fashion!? Our next top-performing blog proves just the opposite. Published over two years ago on November 2, 2018, these male fashion influencers know a thing or two about how to dress to impress. These guys are absolutely killing the game, serving you lewk inspiration on the daily. Werk it!
Veganism is becoming increasingly popular with younger demographics choosing healthier alternatives to combat issues such as global warming and animal cruelty. In fact, recent Google data shows a 113% increase in vegan-related searches in Canada since 2016. Ontario is the second-most interested region when it comes to high-value search intent, so it’s no surprise that Toronto is an ultra-vegan-friendly destination with vegan influencers to match.
Micro influencers are just a step above nano influencers when it comes to how many followers they have. Typically, the average micro influencer has between 10,000 to 100,000 followers. This convenient list of 30 micro influencers to watch is organized into their niche categories like health and wellness, fashion, travel, lifestyle, and moms!
For this blog we took inspiration from one of our favourite content creators, StylebyAliya, to gain better insight to the most Instagrammable places in Calgary. One of the best ways to understand a location better is to speak to the locals – they know all the hidden gems. So, next time you’re in Calgary, grab your camera and head to these monumental locations for the picture-perfect backdrop!
Who remembers “Got milk?” Or how about Apple’s iPod dancing silhouette commercials? This list of 6 iconic marketing campaigns are iconic for a reason. Advertising in this decade wasn’t afraid to have fun with bold colours and tongue-in-cheek humour. They also experimented with endorsements from celebrities like Britney Spears, Michael Myers, Frankie Muniz, and Beyoncé.
These campaigns showed us how impactful celebrities can be as brand ambassadors when selling products – something we’ve taken and evolved into modern day influencers.
Coming in as our next top-performing blog of 2020 is an interview we conducted with Cole Schafer, copywriter extraordinaire! Cole runs a website and creative writing shop called Honey Copy. If you sign up for his newsletter, you won’t be disappointed as he consistently delivers his readers engaging—and oftentimes explicit—content. We can promise that you will be entertained.
If you want to learn more about Cole, check out his interview here.
The most influential influencers highlighted in this list are some of the best and brightest self-starters in their niche. They’re content creators like Shane Dawson, who was one of the original YouTubers that helped launch the platform to what it is today. Another creator we love is Negin Mirsalehi, who grew her social media following to over 6 million people by launching her very own self-funded bee and honey hair care line.
The very last top-performing blog from 2020 that we wanted to highlight in this roundup features some of Canada’s top dad influencers. We’ve all heard of mommy influencers, but dads deserve some love too! They’re funny, give some great advice, and are always there to lend a hand if needed.
Think you’ve got a blog idea that would resonate with our audience? You’re in luck – The Influence Agency is now taking guest blog submissions! Who knows, maybe your work will even be featured in our top blogs of 2021.4
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The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
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"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"