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Going Viral: 10 Ways to Boost Your Brand on TikTok for Free

Eliza Mehr
Written By
Eliza Mehr
Published On
Jan 29, 2021
Two TikTok Video Screenshots

Unleash the power of 60-second videos.

While most people recognize TikTok as a place for comedy, dancing, lifestyle, and nonsensical trends, it is also a goldmine for businesses to grow their brand and reach new audiences — especially within the e-commerce sector. With the ability to record, edit, and publish all within the native application, it makes creating content accessible to anyone. Platforms like Instagram showcase the best of the best when it comes to high-quality content, whereas TikTok removes that pressure. People are watching you for, well, you.

TikToks posted by ordinary people has led to extraordinary outcomes, like selling out a purse in every U.S store, stardom for a local Dairy Queen franchise, and even skateboarding with cranberry juice becoming a cultural moment

By leveraging the following tactics, anyone can become an overnight sensation. Keep reading to learn how you can use TikTok to grow your brand through short-form videos!

1. Show Your Face

Starting with an introduction of who you are helps to humanize your brand. Whether you work alone or with a team, people like to make a connection between brands and the individuals behind them. 

2. Highlight Your Purpose

People like supporting businesses that are motivated by genuine factors. Utilize storytelling to talk about who you are and what you stand for — you may even get new customers on the basis of shared values! 


Day one of posting this ‘til it blows up

♬ melody slowed – slowed songz

3. Be Transparent

Be open with your viewers. Are you struggling? Gain new customers by tugging on heartstrings. Are you experiencing a skyrocketing success? Retain those who have already supported you by showing how much they have helped.

4. Record Your Day

Film a quick “day in the life” as you go through your daily operations. What may seem routine and uninteresting to you can actually be very entertaining to others, as this style of video is actually quite popular.

5. Package Orders

If your business sells physical products, simply capture yourself putting an order together. While it helps if you have cute packaging, people LOVE seeing this process. They might even specifically request theirs to be shown next in the comments!

6. Feature Products or Services

Show what you’re selling in a captivating and aesthetically pleasing manner. You’ll be competing with thousands of other videos on a user’s FYP, so make sure your content is eye-catching enough for someone to stop scrolling.

7. Display your Process

Giving viewers an inside look into your procedures from start to finish is an engaging way for others to see just how much work goes into your business. Regardless of if you’re crafting, creating, or building, your time and skill translates to value.

8. Utilize Promotions

Everybody loves a good deal. Give an incentive for sales by providing an exclusive discount and it will push people to make that purchase on the spot. The money that customers are saving combined with the increased volume of spending will help you out in the long run.

9. Share Your Tips

Let users know your small business tips and tricks. Not only will it drive engagement, but it will attract a new audience of those wanting to learn from you and in turn possibly end up supporting you!


hardest part about having a small business is definitely learning all these new things on your own 🥺 #smallbusiness #smallbusinesstips_ #etsyshop

♬ original sound – -Kpop Audios-

10. Use Popular Audios

A portion of getting yourself seen by large audiences can be attributed to following trends. These are typically determined by audios, so pay attention to which ones are at the top. There are even sounds created specifically for small businesses to use!

What Other Small Business Trends Have You Seen?

TikTok users are ALWAYS coming up with new and innovative ways to share content. Keep putting in the work and trust the process. You never know when one of your videos will blow up! 

Let us know in the comments any other helpful tips or ideas you’ve seen!

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