How TikTok Has Become King
Social Media Management | 3 min read
Unleash the power of 60-second videos.
While most people recognize TikTok as a place for comedy, dancing, lifestyle, and nonsensical trends, it is also a goldmine for businesses to grow their brand and reach new audiences — especially within the e-commerce sector. With the ability to record, edit, and publish all within the native application, it makes creating content accessible to anyone. Platforms like Instagram showcase the best of the best when it comes to high-quality content, whereas TikTok removes that pressure. People are watching you for, well, you.
TikToks posted by ordinary people has led to extraordinary outcomes, like selling out a purse in every U.S store, stardom for a local Dairy Queen franchise, and even skateboarding with cranberry juice becoming a cultural moment.
By leveraging the following tactics, anyone can become an overnight sensation. Keep reading to learn how you can use TikTok to grow your brand through short-form videos!
Starting with an introduction of who you are helps to humanize your brand. Whether you work alone or with a team, people like to make a connection between brands and the individuals behind them.
People like supporting businesses that are motivated by genuine factors. Utilize storytelling to talk about who you are and what you stand for — you may even get new customers on the basis of shared values!
Be open with your viewers. Are you struggling? Gain new customers by tugging on heartstrings. Are you experiencing a skyrocketing success? Retain those who have already supported you by showing how much they have helped.
Film a quick “day in the life” as you go through your daily operations. What may seem routine and uninteresting to you can actually be very entertaining to others, as this style of video is actually quite popular.
If your business sells physical products, simply capture yourself putting an order together. While it helps if you have cute packaging, people LOVE seeing this process. They might even specifically request theirs to be shown next in the comments!
Show what you’re selling in a captivating and aesthetically pleasing manner. You’ll be competing with thousands of other videos on a user’s FYP, so make sure your content is eye-catching enough for someone to stop scrolling.
Giving viewers an inside look into your procedures from start to finish is an engaging way for others to see just how much work goes into your business. Regardless of if you’re crafting, creating, or building, your time and skill translates to value.
Everybody loves a good deal. Give an incentive for sales by providing an exclusive discount and it will push people to make that purchase on the spot. The money that customers are saving combined with the increased volume of spending will help you out in the long run.
Let users know your small business tips and tricks. Not only will it drive engagement, but it will attract a new audience of those wanting to learn from you and in turn possibly end up supporting you!
A portion of getting yourself seen by large audiences can be attributed to following trends. These are typically determined by audios, so pay attention to which ones are at the top. There are even sounds created specifically for small businesses to use!
TikTok users are ALWAYS coming up with new and innovative ways to share content. Keep putting in the work and trust the process. You never know when one of your videos will blow up!
Let us know in the comments any other helpful tips or ideas you’ve seen!
Social Media Management | 3 min read
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Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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