We came up with a list of The Most Influential Influencers of 2019. Here at The Influence Agency, we pride ourselves on having an amazing roster of influencers to utilize for many different campaigns. Our business is built on connecting brands with influencers and influencers with brands. Depending on the needs of every unique campaign, we adapt to different requirements, different customer profiles, and different demographics. All criteria we build campaigns upon are based on the wants and needs of each client.
Within social media marketing, the audience that needs to be “influenced” or appealed to can vary and with that, so do the Influencers. No two Influencers are the same, and choosing the right person to be a part of a campaign can truly help you reach your goals and target audience, build brand trust, drive engagement and of course sell units or garner ROI.
Let’s dive into who we think are some of the most influential influencers of 2019 who are killing it in their niche, and what makes Influencers important when yielding a digital marketing strategy for your business.
Influencer marketing is a digital marketing strategy for companies and brands to connect with audiences through other followings that they might not usually target, or have access to reach. Influencer marketing is typically done through platforms such as Instagram, Facebook, Twitter, LinkedIn, SnapChat & TikTok. This involves marketing and endorsements through product placements with an expert level of knowledge or social influence. Influencers create original and captivating content to market a specific product through their own digital sales funnels.
An influencer is a person or identity who may have the ability to promote social influence through a platform or personal following. The influencer will have a good engagement rate and the ability to affect another person’s purchasing decisions or influence a certain opinion on a product or service. Brands prefer influencers to have authentic and active fans or followers in order to help build brand sentiment, create trends, and promote sales.
Influencers play a large role in marketing a product mostly due to their organic social reach and following. Brands are more likely to include Influencers as part of their digital marketing strategies when they have direct experience with a certain type of product or service that they have become an expert on. Influencers create original and quality content to market a certain product or service in a way that the native product company would not have been able to. This allows relationships to form between influencer and consumer and allows the consumer to physically see and relate a product to someone they follow, which will make them more inclined to complete the transaction.
There are 3 common types of Influencers, nano, micro, and macro. . A nano influencer refers to someone with a social media following of 5,000 or under. Micro refers to someone with a following between 10,000-25,000. Finally, macro refers to someone with 50,000 or more within a social following. If you are within one of these categories, you may be viewed by brands as someone who has the social ability to influence or persuade their followers in regards to product sales. Creating engaging and original content, growing a following, and building online relationships with your fans and followers are all a part of creating a social entity, ultimately giving you a better chance at becoming an “Influencer”.
Negin Mirsalehi @negin_mirsalehi
After growing a social media following of over 5 million people on Instagram, this social media mogul launched @gisou an entirely self-funded bee and honey focused haircare line. It is now used by some of the world’s biggest celebrities, professional hairstylists, and the like.
Aimee Song @aimeesong
After starting as a mere fashion blogger, Aimee grew to the stature of some of her friends such as Director of Fashion Partnerships at Facebook, Eva Chen. Her following began to grow immensely and she started partnering with some of the world’s biggest brands. She even launched her own line with Revolve called Song Of Style .
Getting his start on Vine (RIP), Cameron grew to excel within the social sphere, landing him numerous acting roles, a major following on Instagram and YouTube, and even becoming a model for Dolce & Gabbana.
Huda Kattan @hudabeauty
Huda began her career within makeup creating amazing tutorials and makeup looks on YouTube. She continues to impress her followers on her Instagram account, with a following of over 39 million. She has since launched her own beauty brand, Huda Beauty—which is now estimated to be worth $1.2 billion.
Jeffree Star @jeffreestar
As a controversial influencer, and artist, Jeffree began his social media stardom on MySpace. While gaining over 14.7 million Instagram followers and 16.3 million YouTube subscribers, Jeffree also launched his world-renowned beauty brand, Jeffree Star Cosmetics, which now garners over $50 million USD in annual sales.
Shane Dawson @shanedawson
Starting YouTube in 2005, Shane is one of the original YouTubers who first allowed the platform to take off. He now boasts over 22 million subscribers on the platform and has some of the most highly viewed videos on YouTube for his lengthy series creating open conversations about some of the world’s most controversial public figures.
Liza Koshy @lizakoshy
With 17.9 million followers on Instagram and a close relationship with Vogue, Liza has had the opportunity to excel on social media platforms for her likable personality and sense of humour. She also has hosted Vogue’s YouTube Met Gala interviews for the last two years. Time Magazine named Koshy to its 2019 list of the 25 Most Influential People on the Internet.
Lele Pons @lelepons
With upwards of 60 million followers through various social media platforms, Lele began as a Vine star while in high school. Her career thus far has landed her in Time Magazine’s 2016 30 Most Influential People on the Internet list, and she is now a New York Times best selling author.
Known across the internet as PewDiePie, Felix Kjellberg is the second most subscribed to YouTube channel in the entire world, at 102 million subscribers and counting. This controversial social media star allegedly earns approximately $12 million per year across social media platforms.
Zach King @zachking
Starting with videos focusing on digital sleight of hand edits, Zach’s content aims to bring a magical smile to everyone’s face. His videos alone on Instagram garner upwards of 8+ million views each!
A lot is said by social media influencers. In order to be a part of the conversation on social media, you need to have a voice. Within this list lives some of our choices for the most influential influencers of 2019 who are killing it in their niche. They use their voices to broadcast, promote, persuade, and influence their followings through social actions.
Choosing the right social media influencer when you’re considering a new marketing campaign is very important. In regards to ROI and conversions, ensure that you take the right steps to plan, prepare, and brief the influencer on what call to action to promote and what results you hope to expect.
Do you want to learn more about what influencer marketing is all about? Have more questions about what it means to be an influential influencer? Learn more about how we can help your business here at The Influence Agency! You can fill out our Influencer Information Questionnaire, or Contact Us today!
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