fbpx
Instagram TIA Tiktok Youtube

Why Instagram Reels Are a Better Way to Reach and Engage Your Audience

Mahlet Yordanos
Written By
Mahlet Yordanos
Published On
Jan 14, 2022
The Instagram logo against a gradient background

Instagram has come a very long way ever since its early days when it was all about sharing, liking, and commenting on square photos posted by our peers.

Over the past decade, the app has completely evolved and strives to be an all-in-one social media platform, constantly upgrading and adding new features to keep up with the fast-moving digital world.

Instagram always makes sure they stay up at the TOP and are notorious for checking out the competition and “borrowing” features from other competitor social media platforms, and even improving them. 

With the growing popularity of TikTok over the past two years, Instagram has hopped on the same bandwagon and introduced Instagram Reels, which gives Instagram users more content creation opportunities, BUT also a very strategic competitive move towards its biggest competitor at the moment, TikTok.

What are Instagram Reels?

To keep it short, an Instagram Reel is essentially almost identical to a TikTok video. They are short multi-clip videos (15-60sec) that you can edit by having music added to them as well as voiceovers, fun effects, sounds and filters. The primary purpose of these videos is to entertain by creating fun and creative content.  

For more info on the platform’s short-form video feature, you can check out our ultimate guide on Instagram Reels here.

Now, you’re probably thinking…Why bother using Reels when I can just create content on TikTok as they are more popular than Reels at the moment? Well, let me explain to you why it’s essential to start taking advantage of Reels NOW….. 

Close up of a phone screen showing the TikTok and Instagram apps

Instagram shifted focus.

Back in June 2021, the head of Instagram, Adam Mosseri, made a big announcement that Instagram was shifting its focus. He mentioned that Instagram is no longer a square photo-sharing app and is focusing on four key areas: 

  • Creators
  • Video
  • Shopping
  • Messaging

Mosseri also highly emphasized their focus on overall entertainment and video due to how well they do on their competitor platforms like YouTube and TikTok. Essentially, they plan to embrace video more broadly and make that their focus.

More reach – Instagram wants your Reels to be seen!

Because of Instagram’s shifted focus on video, and Reels being a newer feature, the app is prioritizing Reels and wants more and more users to create content in it. How do they do this? By pushing your content and giving it priority placement in search results and on the Instagram explore page! Not only does this increase the reach of your followers but also those audiences that don’t follow you. So overall, posting Reels on Instagram is allowing for your content to have better visibility and discoverability!

Allows for more fun and engaging content!

Not only do Reels increase your visibility and discoverability on the app, they most importantly provide entertainment to your audience, which is content they are more likely to engage with! As people scroll past static photos on their feed, a fun video is something that will immediately catch the attention of a user. 

Reels are also an excellent way for brands and businesses to have fun with their content, express their creativity, humanize their brand, and bring it to life! Reels can consist of content such as hopping on trends, funny humour, showcasing newest products, how-to’s, quick tips, behind the scenes and other fun and engaging ideas! 

Overall, make sure your content is creative, fun and most of all, content that resonates and stands out to your audience!

Close up of a finger clicking on Instagram Reels

Main Takeaway

The takeaway of all of this is that it’s a good time to start considering more video content, specifically Reels! When done right, you can reach more of your target audience and increase engagement. So, if you haven’t started using them, now is the time to start! 


Things like Instagram Reels are only one of the many tools which are integral to your social media marketing strategy success. Social Media has become such a critical platform space for brands to market themselves and grow their business in this day in age! If you want to learn more on how to leverage social media channels to grow your business, check out our Social Media Marketing page.

ABOUT THE AUTHOR

  • Mahi Yordanos

    Mahlet Yordanos is a Social Media Coordinator at The Influence Agency with a love for social media and content creation. Mahlet is a huge foodie who loves showcasing the best eats in the city on her TikTok and Instagram. You can follow her at @heytorontofoodie

4
Share this

ABOUT THE AUTHOR

  • Mahi Yordanos

    Mahlet Yordanos is a Social Media Coordinator at The Influence Agency with a love for social media and content creation. Mahlet is a huge foodie who loves showcasing the best eats in the city on her TikTok and Instagram. You can follow her at @heytorontofoodie



Read more from Social Media Management


SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, social media tips, guides and news.



EXPLORE BY TOPICS

Read what our clients have to say

Universal Music Logo

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International Logo

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted Lens Logo

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic Logo

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas Logo

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired Logo

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

Location Map - The Influence Agency
Icon

Connect With Us!

    Icon
    The Influence Agency: Influencer Marketing Toronto