This past March, we partnered with redtag.ca and the Las Vegas Tourism Board to create entertaining tourism-based content through Influencer Marketing. They wanted to cater towards an audience that was primarily female, aged 18-35 years old, and located in Canada.
Finding the Right Influencers
In order to target Females ages 18-35, we selected three Lifestyle Influencers that represent this demographic perfectly.
We sent Mel Hwang, Tee Go, and Victoria Hui, who are great friends, on an epic girl’s trip to Las Vegas with redtag.ca. With a combined audience of more than 325,000, we were able to successfully reach the right audience.
Finding The Right Message
Las Vegas has so much more to offer than parties and casinos. From the food to the shopping and the activities, Las Vegas is the vacation destination for an epic girl’s trip!
The shared content highlighted the various activities that the girls got up to during their trip, including ziplining, foodie tours, a Vegas Knights game and so SO much more.
They also shared Instagram stories throughout their food tour, where they had the opportunity to indulge at the most amazing restaurants in Las Vegas, including Gordan Ramsey’s very own Hell’s Kitchen.
Lastly, the influencers posted two unique blogs each, highlighting Vegas as an activity junky’s dream destination and a foodie’s paradise. Whether they were sharing the top food spots or the activities that will truly WOW any adventurer, our influencers definitely evoked major FOMO and truly showcased Vegas as a epic girls trip destination.
To date, the campaign organically reached more than 278,000 users, the stories generated more than 170,000 impressions, and the campaign fostered over 100,000 engagements.
Moreover, the #TagAlong campaign resulted in 100% positive brand sentiment, which means their audience was extremely enthusiastic and supportive about the content they were sharing.
Highlighting the fantastic elements of Las Vegas in partnership with redtag.ca through the use of influencer marketing has been largely successful with results that far exceeded our client’s expectations.
Isn’t it so easy to see how much value Influencer Marketing can bring to your campaign?
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"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"