This past March, we partnered with redtag.ca and the Las Vegas Tourism Board to create entertaining tourism-based content through Influencer Marketing. They wanted to cater towards an audience that was primarily female, aged 18-35 years old, and located in Canada.
Finding the Right Influencers
In order to target Females ages 18-35, we selected three Lifestyle Influencers that represent this demographic perfectly.
We sent Mel Hwang, Tee Go, and Victoria Hui, who are great friends, on an epic girl’s trip to Las Vegas with redtag.ca. With a combined audience of more than 325,000, we were able to successfully reach the right audience.
Finding The Right Message
Las Vegas has so much more to offer than parties and casinos. From the food to the shopping and the activities, Las Vegas is the vacation destination for an epic girl’s trip!
The Influencers were asked to document their experiences throughout the trip, highlighting Vegas as a foodie’s paradise and an activity junkie’s dream destination!
The shared content highlighted the various activities that the girls got up to during their trip, including ziplining, foodie tours, a Vegas Knights game and so SO much more.
They also shared Instagram stories throughout their food tour, where they had the opportunity to indulge at the most amazing restaurants in Las Vegas, including Gordan Ramsey’s very own Hell’s Kitchen.
Lastly, the influencers posted two unique blogs each, highlighting Vegas as an activity junky’s dream destination and a foodie’s paradise. Whether they were sharing the top food spots or the activities that will truly WOW any adventurer, our influencers definitely evoked major FOMO and truly showcased Vegas as a epic girls trip destination.
The Results
To date, the campaign organically reached more than 278,000 users, the stories generated more than 170,000 impressions, and the campaign fostered over 100,000 engagements.
Moreover, the #TagAlong campaign resulted in 100% positive brand sentiment, which means their audience was extremely enthusiastic and supportive about the content they were sharing.
Highlighting the fantastic elements of Las Vegas in partnership with redtag.ca through the use of influencer marketing has been largely successful with results that far exceeded our client’s expectations.
Isn’t it so easy to see how much value Influencer Marketing can bring to your campaign?
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