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Shopping—whether it’s in-person or online—is supposed to be an enjoyable experience. But if you don’t have a user-friendly website, then that takes all the fun out of it; and customers will be clicking “exit” before you know it.
Now, if you’ve been wondering how to make a website user-friendly, you’ll find everything you need in this guide. From search bars to live chat support, these are the things your Ecommerce site needs to give customers a seamless experience.
One thing’s for sure: turtle-paced websites will quickly make you lose visitors. In an era where patience is getting shorter, the loading time for Ecommerce sites needs to get faster. Aim for a timeframe that’s about two seconds, which is the standard for most pages.
When customers can’t find what they need instantly, it ends up being a frustrating experience. To ensure a more user-friendly website, don’t forget to incorporate a search bar. Your amazing products/services will be easily found and your clients won’t ever have to feel lost. It’s a win-win situation.
No matter where you go, organization is always key. Even if you have a search bar, it’s still vital to arrange your Ecommerce site in a way that’s easy to navigate.
Figure out the categories of all the products/services you offer and create a website framework that works.
Your homepage is a massive window of opportunity to flaunt what your company’s got and what it’s best known for. Display your best-sellers here for a chance to instantly give your reputation a nice boost!
Everybody loves free stuff and fantastic deals. Whether you offer free shipping for a minimum purchase or have curated bundle deals that are a steal deal, make these visible on your Ecommerce site through well-designed banners.
A user-friendly website should feature high-quality product photos and videos to earn the trust of visitors. Collaborate with professionals who specialize in custom brand photography and videography to capture your products in their best light.
Having a reliable customer support system is one of the most essential features of a user-friendly website. Some brands tend to forget that after-sales support should be as energized as the marketing efforts. You could have the most impressive products/services, but if you don’t give your customers the proper assistance, it could really damage your business.
Consider incorporating a live chat feature so visitors can get instant answers to all their queries. Remember, the competition is stiff in every industry. Not responding to questions instantly could result in one of those “you snooze, you lose” situations.
Having an FAQs page has more conversion powers than you think. Whether it’s regarding your returns, exchange, or warranty policies, some visitors won’t exert the necessary effort to reach out to your customer service just to get the answer to a simple question. But when you have an FAQs page at the ready, you’ll be able to solve all those common question marks that potential clients might have.
Clearly stating your policies helps build consumer trust and creates a more customer-friendly environment. Plus, it will also reduce the number of queries that your customer support system will have to attend to.
A user-friendly website should always have accessible contact details. Remember to include an updated contact number, email address, and store address on your Ecommerce site. This gives visitors some peace of mind knowing that they have concrete channels for communication if the need should ever arise.
Think of it as the “I’m-not-going-to-make-a-run-for-it-if-ever-you-need-assistance” type of page.
With so many hacking issues taking over the internet, making online payments will always be a delicate issue. Some visitors even hesitate to make transactions when there aren’t any trusted payment options clearly visible on your site.
Display the most reliable payment gateways (PayPal, Visa, Mastercard, American Express etc.) on the bottom of your pages. Don’t forget to include the logos of tools you’re using to ensure encrypted transactions as well (such as McAfee).
Always remember to emphasize the importance your brand puts on security—it’s how to make a website user-friendly.
Connecting your Ecommerce site to your social media pages is all part of the branding process and the user-friendly website criteria. It helps establish brand identity as you grow both your online following and site traffic.
How many times have you browsed through Ecommerce sites and found something interesting that you wanted to share with friends and family? Your visitors are bound to feel the same way. Make a more user-friendly website by enabling social sharing. It’s convenient for your clients and will help you expand your network. Social sharing increases the chances of conversions and boosts brand awareness at the same time.
Some visitors are on your site to browse and weigh out their options before making a purchase. Make sure they don’t forget about their great finds on your site by including a wishlist feature.
Using pleasing colours is a vital component of any user-friendly website. You don’t want visitors turning away because of blindingly bright colours, nor do you want them yawning at the boring aesthetic of your Ecommerce site. Create the best balance of tones for your specific industry by taking some notes from colour psychology. Let your creativity flow to create a user friendly design!
This is one of the usability features of a website that shouldn’t be neglected. Given that two out of three mobile users say they use their phone to make purchases through shopping websites or apps, it’s clear that Ecommerce sites should be both desktop and mobile-friendly. The best websites are the ones that can easily adapt—this should be kept in mind as you build your pages.
If you’ve always wondered how to make a website user-friendly, this guide should help bring you one step closer to Ecommerce success.
Don’t forget to download your copy of The Influence Agency’s 2021 Yearbook for valuable insights on the year’s biggest highlights in SEO & Web Development, Influencer Marketing, Paid Media, and so much more!
Unlock your Ecommerce site’s full potential by leaving it all up to the experts at The Influence Agency. Through our Shopify Development and Web Development, we’ve helped countless brands create a seamless experience for their clients as they shop to their heart’s content.
If you’re ready to inspire visitors to click “add to cart” through user-friendly websites, we’ve got you covered. Contact us to learn more!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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