Every business wants to boost its search engine optimization (SEO) efforts. If you rank high in Google’s Search Engine Results Page (SERP), it usually means your content is credible and valuable. In turn, this increases your visibility, engagement, and ultimately, conversion rates.
You might be wondering: what is one of the most effective ways to get Google to recognize your business as a trusted source of information? The answer is high-quality backlinks.
Backlinks are basically links on a website (that is not your own) that lead the user to your website. Think of it as something similar to a citation. If you were to link to another website on your own page, then the page you just linked to has received a backlink.
Google and other search engines actually take these backlinks into account when they rank pages. Each backlink that a page receives looks like a “vote” in the eyes of Google. The more votes a page receives, the more chances it has of attaining high organic search engine rankings. In fact, backlinks have always remained as one of Google’s top search engine ranking factors.
Backlinks are much like votes that influence the decision of search engines when choosing which sites are useful and credible. It’s off-page SEO at its finest. Now it’s time for you to start the campaign for backlinks so your business can get the votes it deserves—and climb its way to the top of the search results.
Backlinks fall under the “quality over quantity” category. Search engines don’t just look at how many backlinks you have, what matters most is who you received those backlinks from. A single backlink from a website with “authority” is viewed by Google as much more valuable than hundreds of backlinks from random, spammy websites.
Think of it as the power and energy that come from quality backlinks getting transferred to your website’s search engine ranking. This is the art of domain authority, and it can do wonders for your business’s off-page SEO.
These are the factors that search engines pay close attention to:
So, you want quality websites to link to your page to improve off-page SEO. You’re going to have to earn those citations by being something worth linking to. This means creating content for your business that deserves to be shared, such as:
Come up with data-rich content that will establish you as a thought leader for information that’s in the public interest.
Earn backlinks for your content by composing it the skyscraper way. This is how it works:
Public relations is something that’s vital to any business. Surrounding yourself with the right people will widen your network and open up countless opportunities. If you find that you need more websites to backlink to your page, sometimes what you need to do is a little outreach first. Start by backlinking to other websites in a similar niche. Once you’ve done this, reach out to the website to let them know you’ve linked to their valuable content – you never know who might be willing to return the favour!
If you’re willing to give out free stuff to bloggers, this might be the off-page SEO trick that you’re looking for. Look for the influencers that are relevant to your niche and reach out to them to know if you could send them your products. Take note that this is a strategy that has to be carried out very carefully, as it is against Google’s Webmaster Guidelines to offer products in exchange for a review or backlink. You can’t send them free stuff and directly ask them for a backlink in return. You’ll just have to hope that you’ll end up earning a review with a backlink on their blog.
Not everyone who mentions your brand on social media has actually linked to your website.
If you come across people who’ve already dropped your name on social media or on their blogs but haven’t directly linked to your page, then these mentions would make the perfect backlinks. All you have to do is reach out to them and kindly request for that valuable backlink that will contribute to your off-page SEO.
Resource pages exist to link to sites that serve as useful industry sources. They’re websites constantly on the lookout for valuable backlinks to list on their page. By utilizing these steps, you’ll be able to find the right one that caters to your niche— and score a quality backlink prospect.
Backlinks prove that off-page SEO is just as powerful as on-page SEO. Through backlinks, you’re building a network of discoverability by putting your name out in the right places. Creating shareable content and reaching out to people in a similar niche will get your business the backlinks it deserves.
Contact The Influence Agency to learn more about how you can climb your way to the top of search engines with our team’s SEO expertise!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"