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Celebrities on Social Media Reclaiming Their Agency

Dale David
Written By
Dale David
Published On
Nov 21, 2022
a collage of Lili Reinhart, Mila Kunis, Ashton Kutcher, and Florence Pugh

Social media is a gift and a curse.

Just when you think you’ve had enough of it, this digital age makes you realize that you simply can’t live without it. While it has the power to bring like-minded people together, we’re no strangers to its ability to ignite blazing issues that are far too difficult to extinguish—and even more so for celebrities.

Rumours and negativity can spread like wildfire online. But the one shield that public figures have from all these issues is social media itself. These platforms have allowed them to reclaim their agency and have control of their own narratives. Tabloids and paparazzi were once the gatekeepers and storytellers of celebrities’ lives—but social media has enabled them to speak and spread their truth in a few taps.

The Influence Agency is here to take a look at the most active celebrities on social media who’ve succeeded in reclaiming their agency and why these platforms serve as a powerful defense.

Why Social Media Is Such a Powerful Shield for Celebrities

From false narratives to dating rumours, the celebrity news that circulates on the daily knows no boundaries. In the pre-social media age, addressing these issues often meant holding a press conference or releasing an official statement via a publicist—both lengthy processes that often delay putting out a fire.

With the rise of celebrities on social media running their own accounts, sharing their side of the story is easier and faster than ever. These public figures now have a platform that allows them to have more control over their identity. As their direct and verified form of communication, the masses place a huge value on the information that gets shared by them firsthand through these accounts.

Social media is a powerful shield for celebrities because their words are received as is— nothing gets lost in translation. 

Lili Reinhart Defending Herself From Accusations

As one of the most active celebrities on social media who upholds body positivity and mental health awareness, Lili Reinhart isn’t afraid to voice out her opinions and make headlines—and her reaction to hearing about Kim Kardashian’s weight loss for the 2022 Met Gala was no exception.

To fit into Marilyn Monroe’s iconic dress that she wore in 1962 when she sang “Happy Birthday” to then-President John F. Kennedy, Kim Kardashian admitted to losing 16 pounds, wearing a sauna suit twice a day, running on the treadmill, and completely cutting out all sugar and all carbs.

In response to the news, the Riverdale star posted the following statement on her Instagram stories:

“To openly admit to starving yourself for the sake of the Met Gala. When you know very well that millions of young men and women are looking up to you and listening to your every word. The ignorance is other-worldly disgusting.”

“Please stop supporting these stupid, harmful celebrities whose entire image revolves around their bodies. I am not generally an angry person but I swear to god, the toxicity of this industry sometimes really gets to me.”

After sharing her thoughts on Kim Kardashian’s weight, Lili Reinhart received mixed reactions from social media users. While others praised her, some accused her of merely seeking attention.

To clarify the issue and take control of her narrative, Reinhart tweeted the following:

“ I do not say the things that I say because I want to be relevant or get attention. I speak up because I don’t see enough people with large platforms calling out toxic behavior in our industry. Some people will never understand where I’m coming from and that’s okay”

Florence Pugh Slamming Dating Rumors

When it comes to celebrities on social media shutting down rumours faster than a Marvel superhero, that’s where Florence Pugh steps in. The Black Widow star was quick to slam reports that she was dating Will Poulter after they were pictured on a holiday together in Ibiza in May 2022.

Refusing to allow false claims to spread, Florence Pugh took to her Instagram stories to share the truth:

“Ooookay. Man. This is getting a little silly now. No, Will Poulter and I are not dating. We went to the beach with our friends, who are always about half a metre away from us in every picture, but have been cleverly cut out/framed out so that it looks otherwise. You can LITERALLY see my best friend in the corner of so many shots and Archie’s arms at the sides. I understand that the nature of this job is that you sometimes get your privacy completely bulldozed by paparazzi, but to fabricate this stuff actually does more damage than good.”

Mila Kunis and Ashton Kutcher Shutting Down Break Up Rumors

When a tabloid reported that Mila Kunis and Ashton Kutcher had broken up in 2019, the couple took to Instagram to counter the false rumours in the most creative way—and it was sprinkled with their impeccable comedic chops.

Being one of the most active celebrities on social media, Ashton Kutcher posted a video of a skit with Mila Kunis where they joked about the latter taking custody of the kids. The caption read:

“I guess it’s over @intouchweekly have fun selling magazines this week. Maybe next week my wife will be having twins. For the third time. But who’s counting.”

Collaborate with the Most Active Celebrities on Social Media

Thinking about collaborating with the most active celebrities on social media for your brand’s campaigns? Make it happen with The Influence Agency’s celebrity influencer marketing services.

We’re a leading digital marketing agency that specializes in connecting brands with the right ambassadors. Are you ready to take over online spaces through celebrity collaborations?

Contact us today to learn more!

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