20 Parenting Influencers to Follow
Influencer Marketing | 6 min read
15 HR Influencers to Follow
Influencer Marketing | 7 min read
50 Kid Influencers to Follow
Influencer Marketing | 12 min read
These 14 Halifax family influencers are totally winning the generation game.
Their innate charisma, unfiltered wittiness, and strong bonds truly shine the spotlight on how family is the biggest blessing and a wonderful adventure.
So who should you be following to light up your Instagram newsfeed with endearing content? Keep scrolling to find out!
These two Halifax family influencers always walk their followers through the process of making their house feel like a home—and we all know how much of a challenge that can be!
Whether they’re talking about the struggles of moving into and getting used to a new house or sharing elaborate backstories on a piece of furniture in their house, you can feel how there’s a lot of heart in each and every post.
Sheridan Ingalls is the queen of a family of five! A few scrolls through her feed, and it already becomes so evident that she’s living her best life as a mom and wife.
The co-host of the Two Gems Podcast uses her platform to share her motherhood and marriage journey—and of course, some hilarious memes (because where would we be without them?)
This Olympian always slays when it comes to parallel slalom—and her skills as a Halifax family influencer are just as impressive.
From interior design ideas to heartwarming family moments, there’s a lot to look forward to when you follow Kimiko Zakreski. We love how she encourages her followers to connect with each other and what is around them, rather than always having their cameras out. #WordsofWisdom
Amy E. Peters is a self-proclaimed professional homebody—and now we know what we want to be when we grow up!
This interior stylist is dedicatedly working on their house one space at a time to turn it into a home for her lovely family. With her great eye for design, you don’t want to miss out on the exciting transformation!
She’s not just known for her gorgeous blondie locks—she’s also one of the top Halifax family influencers!
From raising her two cutie pie toddlers to renovating their family home and aesthetic mom-on-the-go fashion, follow her adventures as she “curates a life that is juuust right.”
Thanh is a cool mom to two daughters who created the Love and Sundays platform as a space to reflect her identity as a new mom.
In her blog, the Halifax family influencer talks about everything under the sun—from her excitement and fears as a mother to adorable back-to-school looks for your little ones.
Come along with the Youngs to see how they are “living with less, doing more.”
Janine Young is the queen of this party of five that’s always seeking adventure! Their travels stretch from hiking in Nova Scotia all the way to strolling in Paris. Her platform is filled with uplifting content that’ll inspire you to gather the whole family and give in to your inner travel bug.
Kayla is a pre and post-natal specialist who is dedicated to helping moms find balance in terms of family and fitness. After all, balance is the key to living a healthy and happy life!
To help her audiences achieve that, this Halifax family influencer offers online personal training programs for all fitness levels.
This influencer is all about mom, lifestyle, beauty, and food content.
For her, motherhood is pretty much her “whole purpose.” While it is all-consuming and leaves little time for anything else, she’s so “here for it” and “all for it.” Inshia shares that she feels blessed to be defined by motherhood and blessed to be her child’s entire world. Don’t tell us that her perspective on being a mom didn’t tug at all your heartstrings. <3
Allie and Sam are a travel couple who are “lovers of life.”
They are moms to twins and five pets who document their family story for the whole world to see. From their pregnancy story to post-natal realities, there’s something for every couple to learn from these Halifax family influencers.
This mom of three is also a pro makeup artist with a knack for entertaining family and beauty content!
You’re guaranteed to be treated to posts that will make you go “awww!” and “haha!” Amanda’s sincerity and wittiness when it comes to her motherhood journey will capture your heart in an instant.
This Halifax family influencer is an eco-mom consistently striving for low waste!
From berry picking and veggie harvesting to clean-ups at the beach, she’s raising her two “little Sparks” to connect with the planet and take care of it—talk about sparking positive change!
Everybody needs to slow down at some point to appreciate the world around them a little better. And with Amanda’s content being focused on simple, wild, and slow mothering, she might just inspire you to see the beauty of living at your own pace.
What’s it like to have a full house in real life? Follow @maritimemommy to find out!
Misty Cartmill’s Canadian East Coast family of eight consists of three kids, two parents, and two grandparents. One thing’s for sure when it comes to this bunch—their full home will always make your heart full!
Collaborating with the right influencers is one of the most effective ways to get your brand the attention it deserves.
With The Influence Agency, it’s easier than ever to start working with in-demand influencers through influencer marketing campaigns that never miss a beat.
Which Halifax family influencers will you be featuring in your next project? Connect with us today to learn more!
3 Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
Influencer Marketing | 12 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
