How TikTok Has Become King
Social Media Management | 3 min read
During COVID-19 we’ve challenged ourselves to upgrade, update, and pivot our content strategies, one of those ways was creating 13 free Instagram story templates for engagement! We launched these on our Instagram stories in a highlight called “Templates”! These 13 templates are completely customizable and branded with some of our signature The Influence Agency colours, and most importantly they are so much fun! The templates are engaging and simple to use, you can share the businesses, products, accounts, and people you love through your own Instagram posts, stories, and highlight pins!
Let’s take a look at how to use our templates, why you can use them to help us out, and keep up with your own Instagram engagement, and what they all look like!
Don’t forget to tag us when you try them out! @nfluenceagency
Visit our “Templates” highlight on our Instagram and choose the template you want to use, or click and hold to save them from below! Follow the steps below if you’re saving them from your phone so you can post it to your own stories. Start using the templates now!
Apple iPhone (With Home Button):
Tap and hold the screen – While holding down the home button and side button at the same time, until a screenshot is captured.
Apple iPhone (Without Home Button):
Tap and hold the screen – while holding down the Volume UP button and the side button at the same time, until the screenshot is captured.
Android:
Tap and hold the screen while holding the power button and volume DOWN at the same time, until the screenshot is captured.
Using our templates means a lot to us as a small business. Especially during a global pandemic like COVID-19, it helps us out by getting our name out there and getting more eyes on our business. These can help show your support to people, local businesses, companies products, and services, that may need some extra loving during these hard times, and could be a contributing factor for helping businesses stay put in our communities. These also help contribute to personal productivity when you have more downtime or are feeling lethargic and bored.
With Instagram and social media engagement on the definitive upclimb, people are eat-sleep-breathing digital media and using their phones constantly! There is no better time than now to share with your friends, families, and followers these templates on Instagram – they make social distancing so much more fun! The Influence Agency’s template collection aims to bring some colour and excitement to your stories and feeds. We’d love to see you try them out!
Stay tuned for more iterations and templates to come.
Social Media Management | 3 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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