To start things off, I will be blunt — 2021 comes with a lot of pressure. For this reason, I have put together an ultimate list of Instagram profiles to watch, ensuring we all head into the new year prepared.
After what could be one of the most unique, difficult and life-changing years of my life, I have high expectations for this New Year. For many of us, a new year means a new opportunity to finally accomplish that resolution we’ve been repeating since college, to working out, eating clean or even learning that new hobby we’ve been so desperately trying to perfect during quarantine. Well, luckily for us, this past year has also been monumental for recognizing young voices all over the world, so I’ve done us all a favour and chosen some of my favourites heading into 2021.
With something for everyone, this list of Instagram profiles has got you covered! Whether you’re hoping to shop local, reach your fitness goals or reinvent your style these fresh voices are coming into 2021 hot, so keep reading to see who we just can’t take our eye off of!
View this post on Instagram
Monroe just graduated from New York University with a Doctorate Degree in Physical Therapy and was sick of wearing scrubs. She wanted everyone to know that it’s possible to work a nine to five while working on a passion project simultaneously. She gained attention for not only her thrifted finds, but also for her coverage of prestigious fashion events that included New York, Paris & Milan Fashion Week. Monroe recently created ‘The Perfect Pitch Templates’ to help fellow entrepreneurs, influencers, and fashion bloggers pitch to brands and we can’t wait to see what’s next from this ambitious creator!
View this post on Instagram
Sohla is an American chef, restaurateur, and YouTube personality. At the start of the year she was the assistant food editor at Bon Appétit, until recently when she took a stand against the culture of racism and inequality within the company. She is now a contributor for food52 and NYT Cooking, while continuing to produce food-related YouTube videos on the Babish Culinary Universe channel where her impressive culinary skills have made her a must-watch!
View this post on Instagram
Katie is a witty and fashionable creator with a fresh perspective on the fashion and beauty industry. She started a beauty line called Megababe, where she has produced instant cult-favourites such as her Rosy Pits deodorant. Katie stands out in the fashion world through her strong voice and raw, funny tone, and she continues to grow her #MakeMySize campaign to advocate for inclusive sizing. We can’t wait to see what this creator comes up with next!
View this post on Instagram
Zenia started her Instagram account to document her passion for making a house a home, sharing the journey along the way allowed her to grow a dedicated organic following. Zenia shares her journey through documenting home DIYs, remodels, and interior decorating, and demonstrates how every home has an opportunity to showcase beautiful design through homewares, furniture, paint and a little DIY. We cannot see more interior design and DIY tips and tricks from this talented creator in 2021.
View this post on Instagram
Kanoa is changing perceptions of what plus-size bodies can do. With her sister page @PlusSizeRetreats, Kanoa encourages her followers to adventure, stay active and celebrate the body that they’re in. Her fitness tips, workout videos and fun content has captured an audience that doesn’t seem to be slowing down anytime soon!
View this post on Instagram
is a full-time working woman, wife, and mama of two. She is the writer behind the family travel blog, The Traveling Child. Her page was created to inspire parents to explore the world with their kids. Monet provides tips to make travel with children easier and lives by the motto: “if kids live there, kids can visit.” Go along for the journey as her family visits destinations that most wouldn’t consider kid-friendly — and she’ll show you that the opposite is true. With Monet’s growing blog, there is so much more we will see from this creator in the coming year and we couldn’t be more excited!
View this post on Instagram
After travelling non-stop for the last few years, Colin has created a platform that allows him to share his journey while educating his followers along the way. Colin is notorious for documenting unique situations and combining his passion for art with learning and understanding to help give a voice to those without a platform. While we don’t know where he’ll go next, we can’t wait to find out!
This list wouldn’t be complete without mentioning how MONUMENTAL 2020 was for social media activism. These young voices are voices of change and promote exceptional awareness for what is going on in this crazy world of ours through their impactful Instagram profiles. Check out this short list of some creators that are doing amazing things and be sure to keep an eye out for what they have planned in 2021!
Tanya Compas (@tanyacompas) is a youth worker and youth engagement specialist whose goal is to create safe places, conversations, and provide mentorship opportunities for queer Black youth. She is an ambitious creator who is dedicated to changing the way we see the world, and we’re keeping an eye out to see what she gets up to next!
View this post on Instagram
Charlie Craggs (@charlie_craggs) is an activist, speaker and award-winning author of the book, “My Trans Sister”. Carlie is also a model and was named “The Voice of a Community” by Vogue. She also founded ‘Nail Transphobia’, where she travels the country offering free manicures while discussing trans rights. If you don’t already follow Charlie, you do now!
Rachel DaCosta’s (@rach.dacosta) super aesthetic personal account is where she explores her love for fashion and travel, but this ambitious creator doesn’t stop there. Rachel also runs @selflovesupply, a page that celebrates mental health, body acceptance, and intersectional feminism. This young creator is making waves in the social media world, and we’re here for it!
View this post on Instagram
So there it is – some old, some new and many emerging out of what has been a truly unique year. Be sure to keep an eye out for all of these Instagram profiles and what they have planned for 2021, as they’re sure to shine.
Did we miss any of your favourites? Give us a shout and let us know below!
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
