13 Blog KPIs You Should Be Tracking
Digital Marketing | 5 min read
How to Navigate Ecommerce Seasonality
Digital Marketing | 3 min read
True North Cannabis Co. was founded in 2020, with the goal of being Ontario’s biggest cannabis store and retail chain. Their mission is to provide their clientele with high-end cannabis products and accessories at reasonable prices.
Just after a year of being founded, TNCC has established and opened 36+ stores in small towns across Central and Southern Ontario. The convenience that they offer is paired with the expertise of their staff and budtenders to help their clients on their cannabis journey. What sets True North Cannabis Co. apart from other dispensaries is their best prices in the market. Their fair market offerings create a bigger opportunity for learning and sharing the benefits of cannabis among our involved communities.
True North Cannabis Co. and The Influence Agency have been working together since April of 2021. We provide them with leading Search Engine Marketing (SEM) strategy in addition to managing their social media profiles and website.
While still relatively new to the space, our first big project with TNCC was to refresh their website and build a strong brand presence online to help them stand out in the overly competitive cannabis industry. With over 1000 dispensaries operating in Ontario alone, we had our work cut out for us. But as a leader in custom cannabis marketing solutions, the team here at The Influence Agency was up for the challenge.
Right from the jump, our solution to the opportunity with True North Cannabis Co. was obvious. Our suggested strategy included:
Your website is like a business card, always acting as a reflection of your business. So not only do you want it to be aesthetically pleasing and thoughtfully designed, but you also need it to be search engine optimized.
SEO goes hand-in-hand with web development and is essential to ensuring that you are converting any search engine users into paying customers — or at least users with purchase intent. This is especially true in the cannabis space since due to strict marketing regulations in Canada, brands can’t pay to advertise through Google and other search engines.
Overall, applying SEO strategies for cannabis brands can lead to an increase in brand awareness, search engine ranking, and website traffic.
A strong brand identity builds loyalty and trust between the brand and its customers. If customers feel as if they share the same values as the brand they’re buying from, they’ll be more likely to turn into brand loyalists. This can include different values such as developing quality products, a commitment to sustainable processes, and many more.
When creating the TNCC website, we spoke with the client about what makes them unique and what makes them stand out, making it a priority for these differentiators to be highlighted across their website. The cannabis space is highly competitive. It can be really difficult for brands or dispensaries to stand out in this market. From our extensive experience in the industry, we’ve learned the best way to stand out are to have a strong and consistent brand identity.
With the help of our design, development, content, and digital marketing team, we built a brand new website for TNCC. The new site is focused on creating a super user-friendly experience for cannabis consumers, driven by tried and tested on-page SEO strategies.
We worked alongside the TNCC team to develop a unique brand identity that remained consistent across their website, social media accounts, as well as their newsletter. The website also features custom branded content that we created, capturing various products and showcasing the brand in an approachable lifestyle environment.
If you are a cannabis dispensary or a licensed producer, it is crucial to have a strong online presence, starting with a strong website. We have had the pleasure of watching True North Cannabis Co. grow from eight stores to thirty-six in less than a year. They would not be able to service so many customers across Ontario without the 24/7 support of their website.
Want to find out how The Influence Agency can take your brand to new highs with our web design and SEM marketing services? Get in touch with us today.
Digital Marketing | 5 min read
Digital Marketing | 3 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
