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Who Is This Course For?

This webinar is geared towards cannabis business owners and digital marketing professionals. However, anyone who is interested in Canada’s cannabis space will learn more about the industry and marketing regulations.

What You Will Learn

Which digital marketing services are available to cannabis brands

How to make your brand stand out in a saturated market

How to better understood and break down canada's marketing laws

Industry best practices for marketing your cannabis brand online

Webinar Breakdown

Module 1

An Introduction to Cannabis marketing

Learn more about The Influence Agency and why we’re experts in the field of cannabis digital marketing.

Module 2

How to Approach Marketing Your Brand Online

There are a variety of digital marketing services and strategies available to cannabis brands. Find out which ones might work best for you.

Module 3

The 5 Golden Rules of the Cannabis Act

In this module, we break down Canada’s Cannabis Act into 5 golden rules that should always be followed.

Module 4

Our Cannabis Marketing Best Practices

Learn how to bring together the marketing services available to you and the regulations set in place by the Cannabis Act to market your business.

Module 5

Strategies for Standing Out in a Saturated Marke

It’s crucial to stand out from the competition in a market as saturated as the cannabis industry. In this module, we share our best tips and tricks!

Module 6

Final Thoughts

In our final webinar module, we share what your next steps are now that you’ve learned about Canada’s cannabis marketing laws and how to market your brand.

Your Hosts

John Bastawrous

With 7+ years of both digital and shopper marketing experience, John is always seeking ways to provide insightful findings on relevant topics in different industries in his role as a Senior Client Success Manager at The Influence Agency. And as a long-time Toronto Raptors fan, he is completely desensitized to pain.

Sari Klaczkowski

As a Client Success Manager at The Influence Agency, Sari is passionate about influencer marketing, building strong brand identities across social platforms, and trying to keep up with the latest TikTok trends. Sari has experience launching large-scale campaigns across the fashion, entertainment, beauty, sports, and cannabis industries.

What We're Hearing

"We wanted to enhance our online and social presence so we turned to TIA. They did just that and so much more. TIA took our social media involvement from infancy to deeply engaged in just a few short months. They deliver what they promise and have given our ideas new life in a social media obsessed world.
TIA has been invaluable. They took the time to get to know us and understand our brand. Their team is out of this world and VERY easy to work with! They believe in constant communication and are passionate about growing with our company and helping us reach our goals.
Every project TIA has completed for us has been at lightning speed and always with a smile. We are extremely appreciative of this. TIA keeps us up to date on industry trends and Social Media advances, so we can concentrate on running our business."

Melissa Lopez -
TNCC. We can change.

"The Influence Agency has been an excellent partner, producing high quality content for our many cannabis brands. TIA's ability to deliver on-brand content at an affordable price is valuable in itself, and is something hard to come by in the competitive digital marketing space. This team has demonstrated a strong drive to master the messaging, core values, and visual territory of each brand. In doing so, they take them to a whole new level of expression- through web, social, written, and visual media. We look forward to expressing more brands together in the years ahead."

Tyler Shannon -
Marketing Manager, The Green Organic Dutchman.

"Everyone at TIA is awesome and super willing to get things done. Has been an amazing journey creating/building the Smokey's brand from the ground up. One crucial thing that sets them apart from other agencies is the ability to realize the times we live in and adapt accordingly, while still remaining within the regulations."

JD Gill -
Founder, Smokey's

Ready to Start?

Absolutely Free Of Charge.

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